Showing results for title "WAR" in Marketing & Sales

In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream.

Smart, competent, and capable people are rare and in high demand. Every organization-from commercial enterprises, healthcare, non-profit, sports, education, to the military-is in an outright battle to recruit and retain these bright and talented people. Fanatical Military Recruiting begins where the Recruiting and Retention colleges of the various branches of the military leave off. It is an advanced, master's level training resource designed specifically for the unique demands of Military Recruiting.

The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior - great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes listeners into a fascinating world of seemingly insurmountable challenges and enormous opportunity.

Vividly reminiscent of the goings-on at Sterling Cooper - the late nights, the three-martini lunches, the sex on couches, and, of course, the actual work of plugging products - this is the story of what Madison Avenue was really like in the 1960s. A worldwide best seller when first published in 1970, this frank, irreverent, and hilarious memoir is a one-of-a-kind cult classic.

Here's a biographical profile of Henry J. Kaiser, a great industrialist and philanthropist who had a profound impact on America's ability to prevail in World War II. People tend to regard the great American titans of the past as robber barons, men who made their fortunes off the backs of the oppressed, flaunting laws and living like nabobs while others had to scratch for a living.

This book shines a light on the war you face as an elite, high-producing B2B salesman and gives you a path to dominate your marketplace without sacrificing your body, your marriage, your children, or your soul. The Sales War not only confirms that you are not alone as a B2B salesman or entrepreneur in this fight, but also will equip you with an arsenal of new weapons. This book is a journey for those who are ready to wake up, take action, and dominate in every area of life. This is a book about fighting back and winning the Sales War.

Through his best-selling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the best-selling Sun Tzu: The Art of War for Managers interprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield.

Written by award-winning technologist and entrepreneur Matt Hrushka The Ad War reveals the inner workings of Online Advertising and exposes a growing conflict between advertising networks and their own consumers. Learn how the demand for relevance has led the industry into a perilous struggle with privacy and control that could ultimately change the way we use the internet.

Facebook, one of the world’s biggest social media platforms, has become such a force to be reckoned with in the recent past that it will be launching a cryptocurrency known as Libra that is meant to empower billions of people who do not have bank accounts and could benefit greatly from the use of this currency. This is a game changer, and you need to realign yourself if you want to tap into what Facebook seeks to achieve.

World War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war.

When businesses distort and restrain markets, government policy is not enough to fight back. If the problems come from individual behavior, so should the solutions. Ennis shows that individual users of the internet all have a role to play in determining the future nature of our digital economies. Building on his provocative diagnosis, he suggests 15 ways we can take back control and, in so doing, transform the internet into a fairer and healthier place that can deliver freedom of choice.

What is your relationship with time? Are you wired and tired, stressed and overwhelmed, busy and going nowhere? Or Just want to scale your business? Learn how to use time to multiply your business growth! Take Back Time is the podcast for leadership and productivity. Join your host, former strategic business coach for Tony Robbins, best-selling author and international speaker, Penny Zenker, as she shares her experience and insights on simple and practical time management that will help you be more efficient and effective. It is possible to find greater balance, fulfillment, scale your ...

Are you feeling reactive - rather than proactive - when running your email marketing campaigns? Did tactics that used to work miracles now fail publicly and miserably? Have your pivots to different strategies had a stupidly short shelf-life? When marketing wisdom fails us, we need to look at other disciplines, such as war. I don't believe it is an accident that marketing efforts are called "campaigns"; mirroring language used for millennia.

How are Founders, CEOs, and Executives like you in the Travel and Tourism industries able to launch meaningful, impactful, and profitable products and services into the world with simple and actionable tactics and strategies? That is the question, and in less than 10 mins per episode, you and I will discuss a battle and strategies to win your marketing.Welcome to "The Marketing War Room"!

Lively Q&A reviewing with Marketing Directors, Copywriters, and Business Owners their toughest challenges in marketing, and how they met those challenges.

Healthcare Digital Marketing War Room is Podcast channel where I get deep into the principales of this specific topic, which has some differences to what we do from Healthcare Digital Marketing as usual. Healthcare Digital Marketing is becoming more important in the last years and Pharmaceutical Companies are relaying in this new way of doing Marketing. I hope you enjoy this episode and that we can learn from each other.

Thom Winninger covers tactical maneuvers to win customers over competitors in price wars by selling value and not lowering your product quality and your price. Thom emphasizes finding out what the customer values and working your presentation around that value. You must identify and define your customer’s highest need.

We love great marketing. Marketing meets your people in their problem,and guides them to a successful version of themselves.But B2B marketing is brokenFire Drill Forecasting,MQL ChasingCyber Stalking Future Buyers Martech vendors and VCs have us focused on growth at ANY costBut only 5% of buyers are in a buying cycle.And it's a blood bath of competition. There's a war coming.And you're about to meet the Rebel Alliance.Welcome to Demand Wars. Where the best B2B marketers in the world… compete to create demand that leads to:Lower CAC.Shorter sales cycles.Higher LTVAnd ...

Welcome to Click Wars - The Digital Marketing Podcast!We interview guests from the industry discussing tactics to help you generate clicks. No fluff, no 25-minute life stories, just straight-up battle tactics you can use to help level up your marketing game.Hosted by Jamie I.F and Sammie Ellard-King.

Inspiring Journey of women entrepreneur rising to millionaire achieving remarkable success despite facing multiple setbacks. Explore Nykaa's evolution into a superhero of cosmetic & beauty products in the competitive market with their cool and creative strategies