Barry Silverstein
AUTHOR

Barry Silverstein

Business & Careers | Arts & Entertainment
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Thanks for considering my books! I am an author, blogger, brand historian and retired marketing professional. I ran my own direct marketing agency for twenty years and have over forty years of experience in branding, advertising, and marketing. My books focus on branding, marketing and small business. I have written the following non-fiction works: - World War Brands: World War II and the Rise of the Modern American Brand (GuideWords Publishing) - Boomer Brand Winners & Losers: 156 Best & Worst Brands of the 50s and 60s (GuideWords Publishing) - Boomer Brands: Iconic Brands that Shaped Our Childhood (GuideWords Publishing) - Let's Make Money, Honey: The Couple's Guide to Starting a Service Business (co-author, GuideWords Publishing) - eGuides: Branding 123, B2B Marketing 123, Low Cost / No Cost Marketing 123, Product Launch 123, Sales Leads 123, On Your Own 123 (published by www.123eguides.com) - The Breakaway Brand (co-author, McGraw-Hill), - Business-to-Business Internet Marketing (Maximum Press) - Internet Marketing for Information Technology Companies (Maximum Press) - Small Business Management Books: Managing People, Motivating Employees, and Evaluating Performance (Collins Best Practices Series). I've also written two novels that you might enjoy: - "The Doomsday Virus" (iUniverse) is a thriller about two rival software company executives who are forced to work together to overcome an evil computer hacker. This novel was selected as a finalist in the ForeWord magazine Book of the Year awards. - "Water's Edge" (Smashwords) is a thriller about an environmental investigator who is pulled into a water pollution case and finds out there is much more below the surface. He works with his dog to solve the case; in fact, the dog plays a prominent role in the novel. This one was a lot of fun to write since I could incorporate my love for dogs into the book. I write articles for Medium (barrysilverstein-70090.medium.com), a blog for Boomers (www.happilyrewired.com) and write eGuides for small business marketers (www.123eguides.com). My website is www.barrysilverstein.com.
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