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Publisher's Summary

From the author of the number-one New York Times and number-one audio bestseller The Millionaire Messenger, an electrifying and inspiring work that provides the keys to motivating yourself to satisfy your highest, most essential creative and intellectual needs.

In the hyper-connected, hyper-digitized world in which we are living, the time has come to revise Abraham Maslow's classic "hierarchy of needs" a pyramid of human drives that places the basic needs of safety and sustenance at the bottom. Burchard, a world-renowned motivational speaker and best-selling author, makes a compelling case that it's time for an entirely new approach to understanding what drives human ambition and achievement today; it's time to change the conversation about what it takes to succeed and feel alive and fulfilled in a stressful, chaotic, distracted world.

In The Charge: Activating the 10 Human Drives that Make You Feel Alive, Burchard, using pioneering studies from the fields of positive psychology and neuroscience, as well as great stories from his own experience, identifies the ten simple drives of human emotion and happiness: Control, Competence, Congruence, Caring, Connection, Change, Challenge, Creative expression, Contribution, and Consciousness. The Charge provides the keys to understanding and activating these drives in clear and concrete ways that will inspire and help everyone find the one thing we all are searching for: more life in our lives.

©2012 The Burchard Group, LLC (P)2012 Simon & Schuster

Critic Reviews

" The Charge is an inspiring guide to the one thing we all want: more life in our lives. Brendon Burchard proves that we can harness our emotional drives to feel more alive, and that it's our internal charge that helps us meet life's challenges with joy and courage. I love this book." (Paulo Coelho, New York Times bestselling author of The Alchemist)
“There hasn't been a game-changing book on personal development in a long time. The wait is over. The Charge confronts our very notions of what drives us as humans, and after reading this book you’ll find a new internal charge that’s stronger and more energized than you ever imagined possible.” (Jack Canfield, Co-author of the Chicken Soup for the Soul series and author of The Success Principles)

What members say

Average Customer Ratings

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Good info ?

Good info, if not completely new...
I appreciate the intent of this book BUT
it lost me with the less than inspiring presentation. I think he should hire a professional narrator. He sounds like an infomercial speaker the whole time, trying so hard to relate to the audience, but sounding plastic. Ugh! He needs to work on learning to speak naturally. Just TALK to people. Stop performing. Huge turn off.

18 of 19 people found this review helpful

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Good but a bit fictitious

Interesting perspectives but a bit to "diary" like and to much religion related discussions. Great book though, thanks!

8 of 8 people found this review helpful

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  • Ryan
  • Nepean, Ontario, Canada
  • 04-17-16

Not top of my list

So at one point during the listen Mr. Burchard lets on that his coaching fee for a one year period is $250,000. So when I heard this, I said this is gonna be fantastic. Rather it was just meh. I’ve listened to several personal development books and while he had several good ideas and recommendations, I did not find his system particularly compelling, nor in many instances practical. There are better listens out there. It could be that his program resonates with hyper successful people but it didn’t resonate with me and he didn’t seem overly genuine. He narrated his own book, which I felt took away from his message as I didn't find him particularly enjoyable to listen to.

4 of 4 people found this review helpful

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Simply, this book is a truly great work!

Would you listen to The Charge again? Why?

Yes! It's a game-changer.

What was one of the most memorable moments of The Charge?

When Brendon introduces the book with a heartfelt story about his love for his late father.

Which scene was your favorite?

The final four drives were my favourites

What insight do you think you’ll apply from The Charge?

I'll be taking more action in life and consciously building my life via the 10 drives in the charge

Any additional comments?

This along with Simon Sinek's "Start With Why" are the two best Audio program's I've heard!

6 of 8 people found this review helpful

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A Masterful Piece

Where does The Charge rank among all the audiobooks you’ve listened to so far?

Amongst the top 5 audio books in self development

What was one of the most memorable moments of The Charge?

There are times when we need a wake up call to challenge how we do things and how we can go about to change our behaviors. This book provides many inspiring stories to help the readers change, challenge and to bring about creative expression and consciousness to achieve the forward drive.

I like the part where the author shared about sharing our voice first before we can find it. Often we think of finding our voice first before we go out and share it.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

I enjoy listening to the ideas and stories. He makes it come alive and real. He challenges us to bring out the best in ourselves, by using great questions. Most of the answers to the questions lie within ourselves and we need to reflect on them.

5 of 7 people found this review helpful

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not sure what I expected

Where does The Charge rank among all the audiobooks you’ve listened to so far?

it ranks in about the middle of the heap

What did you like best about this story?

Listening to audio has many benefits for me including this was read by the author and he hands out a lot of enthusiasm, mostly the story has a perspective given by someone who knows how to motivate people, is successful himself, and gives actual events and thoughts.

Have you listened to any of Brendon Burchard’s other performances before? How does this one compare?

This is the first I have listened too but for the free performances which persuaded me to buy this book.

4 of 6 people found this review helpful

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Life-changing Must Read!

Know you need to change some things in your life but aren't sure where or even how to begin? Then definitely read "The Charge" it will open your eyes to simple concepts that, if incorporated into your life, will create profound change.

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Hard to follow

struggled to finish, did not like this book, scattered thoughts and voice distracting do not recommend

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Great book. easy relate and follow.

Highly recommend. Easy to relate to and use in everyday life. Must read for success.

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  • Alexander
  • Daytona Beach, FL, United States
  • 10-09-17

Hoped for better...

... but just the run of the mill self help stuff regurgitated. Spend a long time telling the reader how great its going to be then the usual steps under yet another guise.

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  • Jacob
  • 04-16-18

Great Listen

This is the second book I've read by Brendon. The first was 'High Performance Habits'. The fact that he reads the books himself is a big aspect of why I liked the book. The content is life changing and is read with such enthusiasm. Great work.

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  • David Kay
  • 03-06-18

Modern day equivalent of ‘snake oil’

I bought this as was hoping for something to help increase my productivity. This is not that. This is all about ‘being the best that you can be’ but from an idealistic / ‘everything is awesome and so are you’ view of the world. The 1st 8 -10 chapters were just waffle, I suspect they were written to make the reader feel great about themselves, motivated etc. Admittedly, I could only endure half of this audio book. I think that you’d have to be of limited intelligence and incredibly naive to feel that this book has in any way imparted any life improving knowledge. A complete utopian view of the world.

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    1 out of 5 stars
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  • C.M. Grogan
  • 03-18-13

the charge

not a brilliant book. it is a stephen r covey rip-off. read the seven habits of highly effective people instead. author who reads his own book comes over as very conceited.

6 of 30 people found this review helpful

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  • MRS MICHELE E ALEXANDER
  • 10-28-14

CHARRRRRRGE!!!!!!!!

Really loved this book. Good practical ideas and some very thought provoking topics and questions to ask yourself. Definitely a go to and dip in book for reference.

2 of 2 people found this review helpful

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  • Bridget
  • 11-09-15

Brendon is the best!

I love everything I hear from Brendon and The Charge is a great expression of his knowledge, experience and therefore his wisdom to us. I love hearing his story. He's truly inspiring and all heart in his motivation for impacting others and making a positive difference in the world. I highly recommend listening. I even took notes.

1 of 1 people found this review helpful

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  • Anonymous User
  • 04-16-18

Awesome

awesome reading gets you pumped and into action mode and gives a great deal of extra resources.

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    5 out of 5 stars
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  • Sara Paton
  • 09-11-17

great book. .really made me think. ..

I read a lot of personal development books but this one really lifts it up a notch for me. ..could be in the way it's put together and the energy Brendon brings to sharing his own charge factors
I love it thanks. ..i will definitely look more into his other works

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  • MariusMoller
  • 02-22-17

Gripping, Awakening, Life Changing

After reading/listening through it the first time, you will be wanting to keep this book by your side and use it to continue growing every day!

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  • Tim
  • 02-08-17

Excellent Life changing book

Brendon is a exciting and well spoken Author and very passionate and lives and breaths what he preaches