Regular price: $31.93

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
OR
In Cart

Publisher's Summary

The "hidden brain" is Shankar Vedantam's shorthand for a host of brain functions, emotional responses, and cognitive processes that happen outside of our conscious awareness, but that have a decisive effect on how we behave.

The hidden brain has its finger on the scale when we make all of our most complex and important decisions - it decides who we fall in love with, whether we should convict someone of murder, or which way to run when someone yells "fire!" It explains why we can become riveted by the story of a single puppy adrift on an ocean but are quickly bored by a story of genocide. The hidden brain can also be deliberately manipulated to vote against someone's interest, or even to become a suicidal terrorist. But the most disturbing thing is that it can do all of this without our knowing.

Shankar Vedantam, longtime author of the Washington Post's popular Department of Human Behavior column, takes us on a tour of this phenomenon and explores its consequences. Using original reporting that combines the latest scientific research with fascinating narratives that take listeners from the American campaign trail to terrorist indoctrination camps, from the World Trade Center on 9/11 to, yes, a puppy adrift in the Pacific Ocean, Vedantam illuminates the dark recesses of our minds while making an original argument about how we can compensate for our mental blindness - and what happens when we don't.

©2010 Shankar Vedantam (P)2010 Random House Audio

What members say

Average Customer Ratings

Overall

  • 4.1 out of 5.0
  • 5 Stars
    119
  • 4 Stars
    70
  • 3 Stars
    30
  • 2 Stars
    16
  • 1 Stars
    10

Performance

  • 4.2 out of 5.0
  • 5 Stars
    76
  • 4 Stars
    43
  • 3 Stars
    17
  • 2 Stars
    7
  • 1 Stars
    3

Story

  • 4.3 out of 5.0
  • 5 Stars
    83
  • 4 Stars
    39
  • 3 Stars
    10
  • 2 Stars
    9
  • 1 Stars
    6
Sort by:
  • Overall
  • Anne
  • Hilton Head Island, SC, USA
  • 02-16-10

Adjunct Instructor of Psychology

This is a fascinating look at behavior. I use it to strengthen my classes in Psychology and Human Development. I would highly recommend it for anyone interested in human behavior and the brain.

8 of 8 people found this review helpful

  • Overall
  • michael
  • EAST PEORIA, IL, United States
  • 01-25-11

It's a fairly good book, all things considered

I bought this book in a buying binge of what I like to call "Pop Psychology". I figured this would be another knock off of Malcolm Gladwell's books or Dan Ariely's books, but it wasn't. This fellow went fairly deep into similar subjects as the above mentioned authors, he leaned a bit more into the neurological side, but he did it in an interesting and original way. So, in my opinion you won't be wasting your money if you pick this book up and take a good listen.

5 of 5 people found this review helpful

  • Overall

Does your mind really make decisions?

Interesting research explained in an easy to understand manner. I recommend this book to anyone who believes that their decisions are based in logic.

2 of 2 people found this review helpful

  • Overall
  • Performance
  • Story

Not Vedantam's best work

Shankar Vedantam is one of the great science journalists of our time, but he doesn't shine in this book after the first few chapters.

It may be the format-- as a journalist, and on his radio program, his stories are always short, punchy, and leave you wondering about the broader implications of the principles he talks about. Here, he organizes the book into what he calls "concentric circles", starting with the very specific and spiraling out towards broader implications of acknowledging the hidden brain. The first few chapters were engrossing, captivating, almost like a murder mystery. But once he delivered the punchline halfway through-- that rationality is largely an illusion and that many of our actions are controlled by the hidden brain-- the stories lost momentum. The last few expanding concentric circles harped on the point while adding little to the overall argument.

Additionally, since Vedantam is so good on the radio, I wish he had narrated his book.

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story

This is an absolute must read if you want to understand and counteract the biases caused by our unconscious or 'hidden' brain.

Spoiler alert....

I was shocked, dismayed and intrigued to learn how many experiments and studies show that even if we consider ourselves non racist or sexist, our hidden brain causes us to perceive others in prejudiced ways- without our consent or awareness. This book covered topics such as the mindset of suicide bombers (the total opposite of what I expected -and I am well read on psychology), presidential elections, our responses to humanitarian crises and much more. I was fuming while listening to the studies done on the sexism that males who have transitioned to female encounter in the workplace, likewise, the females who struggle against invisible currents of sexism, only to transition to male and find themselves getting pay rises, more support, less criticism and more respect in general. This book packed a lot of solid data and research into a highly interesting, entertaining and eye opening read. The narrator did a fantastic job also. I believe this should be required reading for people of all walks of life. After all, who wants to spend their life being manipulated by their own brain? By being aware, we can counter the effects of insidious biases.

1 of 1 people found this review helpful

  • Overall

Excellent!

I loved it! Intriguing, well-written, and well-researched.

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story

A great look inside the mind.

My newfound knowledge of how the mind works was a little isolating at first, but it's given me a great starting point from which to begin to forgive and deal more constructively with others, realizing that no one is immune to, and most people are most of the time completely in the sway of, the unconscious.

  • Overall
  • Performance
  • Story

Great book, weirdly monotone reading

I'm a huge fan of the hidden brain podcast, so I was sure I'd like this book. It did not disappoint.

The audiobook reader, though, read the book in a weirdly monotone voice. It was soporific.

  • Overall
  • Performance
  • Story

Excellent Review of undecoded memory traces

Great examples of defining what it means to express hidden memory traces that lead to various human behavior...

  • Overall
  • Performance
  • Story

reconsidering my motivation

This book makes me reconsider the motivation I've had for so many decisions I've made in life. Substantiated by solid data and interesting narrative. Meaningful application personally, in the Sciences, education and marketing.