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Publisher's Summary

The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, and activists operate on a deep assumption. It is the belief that the best way to convince people to embrace a new idea is to heighten the appeal of the idea itself. We instinctively believe that if we add enough value, people will eventually say "yes." This reflex leads us down a path of adding features and benefits to our ideas or increasing the sizzle of our messaging-all in the hope of getting others on board. We call this instinct the "Fuel-based mindset." The Fuel-based mindset explains so much of what we do, from adding countless trivial features to software, to bolting a sixth blade onto a shaving razor.

By focusing on Fuel, innovators neglect the other half of the equation-the psychological Frictions that oppose change. Frictions create drag on innovation. And though they are rarely considered, overcoming these Frictions is essential for bringing new ideas into the world. The Human Element highlights the four Frictions that operate against innovation.

Perfect for business leaders, product managers, educators, and anyone else who seeks to bring new and exciting ideas to life, The Human Element is an indispensable resource to help people overcome the powerful forces of human nature that instinctively resist change.

©2021 Loran Nordgren and David Schonthal (P)2021 Ascent Audio

What listeners say about The Human Element

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

Narration is terrible

Heard Loran on Hidden Brain. Fantastic podcast. Was excited to listen to the book, but the narration is unbelievably awful. Read the hard copy instead.

3 people found this helpful

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    3 out of 5 stars
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    5 out of 5 stars

I was looking forward to it, but the voice 😵‍💫

The content of the book was exactly what I was anticipating after listening to Hidden Brain. One of the authors who spoke on the podcast (Loran Nordgren) has a voice that is both authoritative and aesthetically pleasing. Not so on the audiobook. The narrator sounds quite choppy and like he needs a throat drop. It’s a bit monotone and lacks emphasis on key points, losing the listener. Everything sounds the same and at the upper range of the narrator. No offense intended to the narrator. I’m sure he’s great, but the voice and the performance just did not do the book justice. Sad to say, I’ll be returning it and purchasing the actual book.

3 people found this helpful

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    2 out of 5 stars
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    2 out of 5 stars

Great Content, Audio Not So Great

I'm sure I am not alone when I say I was excited to get into the content of this book only to learn very quickly that the audiobook version wasn't going to work. The narrator's voice doesn't allow me to focus on the content as it sounds like a soulless robot reading snack ingredients from a vending machine. I'll be asking for my Audible credit back and ordering the paperback version.

3 people found this helpful

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  • WV
  • 11-15-21

Maybe good content, but oh, the dreadful narration

I’m finding it rather difficult to get through to the book’s content through the robotic and monotonous narration.

2 people found this helpful

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Narration is grating

Pre-ordered after hearing author on NPR, who has a great voice and clear and engaging explanations and stories. Fascinating! Was excited to learn more. Drove to work, put this on but couldn't concentrate on the content due to the grating narration. A co-worker identified it as vocal fry. Don't understand why this vocal style was chosen. A big miss on this human element. Like another reviewer, not sure I can get through this. Real shame because I think the book likely has a huge amount to offer.

2 people found this helpful

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    3 out of 5 stars

Awful voice, good content

Good content but awful narration voice - so much vocal fry. So annoying that considering returning it and buying the book ...

2 people found this helpful

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Great content- Terrible Narration

I was really excited to get this title. There is clearly some great content and great stories in the book. That said, the narration is absolutely terrible. Not sure how they picked this individual to record the book. His style and tone are distracting. I wish they had picked someone better to read the book. Unfortunately, I am returning and going to get the paperback copy.

1 person found this helpful