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Publisher's Summary

How do you inspire a diverse team to work together, going all out in pursuit of a single, challenging goal? How do you get your team to commit to bold goals? How do you stay motivated despite setbacks and disappointments? And what do you do when it looks like you're headed for failure? In Radical Focus, Christina Wodtke combines her hard earned experience as an executive at Zynga, Linkedin and many of Silicon Valley's hottest companies to answer those questions. It's not about to-do lists and accountability charts. It's about creating a framework for regular check-ins, key results, and most of all, the beauty of a good fail - and how to take a temporary disaster and turn it into a future success. 

In this book, Wodtke takes you through the fictional case study of Hanna and Jack, who are struggling to survive in their own startup. They fight shiny object syndrome, losing focus, and dealing with communication issues. After hard lessons, they learn the practical steps they need to take to do what must be done. The second half of the book demonstrates how to use objectives and key results (OKRs) to help teams realize big goals in a methodical way, leaving nothing to chance. Laid out in a practical but compelling way, she makes the lessons of Hanna and Jack's story clear and actionable. 

Ready to move your team in the right direction? Listen to this, and learn the system of creating your focus - and finding success. 

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2016 Christina Wodtke (P)2016 Christina Wodtke

What listeners say about Radical Focus

Average Customer Ratings
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Good book, took a while to get to the point

The book made an excellent case for the OKR process and I liked how it started off with a compelling story. My only minor complaint is that the story took a little long to get to the point. Overall, an excellent book to understand how to bring focus to a business/organization and keep things on track. I would definitely recommend this book to others and I'm looking forward to implementing the OKR process in my organization.

2 people found this helpful

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Tedious

While the book had decent content I felt both the narration and the story was tedious I would’ve preferred a much more concise approach to the key elements of the book

5 people found this helpful

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A concise run through OKRs.

When getting your brain around OKRs, this is a worthy listen and I actually welcomed the fact that it was far less repetitive than the longer, and so much more name droppy, Measure What Matters. Both are helpful. The most helpful is just getting knee deep in a OKRs for a few quarters. But this book will help you identify some potholes and plan for a more simplified on-ramp as starting and succeeding is not as easy as it can seem.

1 person found this helpful

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Key To Action

This book was my key to action ! Thank you so much to the author !! Couldn’t recommend this enough - especially during the pandemic when it’s our time to radically focus.

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Amazing useful book !! John Doeer recomend it!

I learned exactly why and how to apply OKR'S. Thank you so much. I will apply for sure in every company I start in the future.

1 person found this helpful

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improvement on Drucker's MBO principal

takes Peter Drucker's MBO principle, condenses it and puts some simple feet to it to achieve you goal.

1 person found this helpful

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Excellent treatment of OKRs

In about 3 1/2 hours, this book presents the key elements of OKRs (Objectives and Key Results). Not everyone is a fan of the "business novel" concept (such as Eliyahu Goldratt's The Goal), but I enjoy that style from time to time. This book actually is two short books in one ... an engaging business fable and an excellent, concise presentation of the use of OKRs. If you're not a fan of business novels, the second half of the book is well worth the purchase price.

1 person found this helpful

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Logical framework to achieve success

The book was concise & specific in methods to successfully implement OKRs in an organization.

1 person found this helpful

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From insight to execution

This great book takes you trough a detailed explanation on OKRs, that leads to insight and further to execution. First part of the book is written in a fun novel style - the last part has hands on OKR models to use. Nice chapter on OKRs in product development. Great book!

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learning through storytelling

Great story with real life application. I have already recommended to several colleagues. Makes OKR's OK-EZ!

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  • Kasia
  • 06-11-18

I think the book needs more focus itself

If you are after understanding the concept and process of creating and following the OKRs - focus on chapter 11. The rest is a not-very-well-written and not-very-exciting story of a tea selling start up.

2 people found this helpful

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  • Amazon Customer
  • 03-11-19

OKRs simply explained

OKRs seem so easy in theory. I’ve been using them for years, but even with some experience I still learned how/why my measures and objectives sometimes miss the mark. I found the 2nd half of the book particularly interesting when she starts describing how to set up a company and make OKRs work across multiple teams. I enjoyed this!

1 person found this helpful

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  • G
  • 04-02-21

I didn't warm to the story

the lessons were okay, but having read other books on OKRs I didn't get much from it and I didn't warm to the story that was teaching you the lessons.

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  • Tommy
  • 11-29-20

Handy tips

A book that offers you new insights and provide direct usable tips. Immediately started reminding the team every checkin about our OKR status, showed that I’m fully committed achieving our goals

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  • Paul
  • 09-19-20

Must Read for anyone using OKR

I’ve read a fair bit of material on OKRs over the past few month off the back of our organisation starting the journey. This book provided the most straight forward explanation and incredibly helpful steps to making them work. Finally had that “ah ha” moment with OKR’s

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  • Amazon Customer
  • 05-25-17

If I wanted a story, I'd by a story...

Waste of time. Its a story. Not informative at all. Nothing more to say really.

1 person found this helpful

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  • Grace Petherick
  • 02-10-21

Pretty unhelpful concept

The fable concept is very hard to take seriously. I read alot of business books but I didn't enjoy this one.

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  • Anonymous User
  • 08-18-19

A must for any business owner

As a multi time founder this was a fantastic read and provided an incredible foundation for setting OKRs and being able to focus and measure progress toward a goal. I highly recommend for any business owner or team leader wanting to achieve a goal.

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  • Franliza
  • 11-14-18

"the is influential and helpful"

The book helps in building a confident, persistent handling of business leader. It will also help in the ability to understand your own strengths and weaknesses t become a leader.