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Radical Focus (Second Edition)
- Achieving Your Most Important Goals with Objectives and Key Results
- Narrated by: Samantha Desz
- Length: 6 hrs and 20 mins
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Publisher's summary
"Radical Focus is a must-read for anyone who wants to accomplish out-sized results. Christina does a great job showing both the why and the how of OKRs. Avoid the all-too-common mistakes by reading this book first." (Teresa Torres, author Continuous Discovery Habits)
The award-winning author of The Team That Managed Itself and Pencil Me In returns with a new and expanded edition of her landmark book on OKRs.
If you’ve ever wanted to know how to use OKRs, or why yours might not be working, Radical Focus teaches you everything you need to achieve your goals. The author pulls from her experience with Silicon Valley’s hottest companies to teach practical insights on OKRs in the form of a fable.
When Hanna and Jack receive an ultimatum from the only investor in their struggling tea supply company, they must learn how to employ Objectives and Key Results (OKRs) with radical focus to get the right things done. Using Hanna and Jack’s story, Wodtke walks listeners through how to inspire a diverse team to work together in pursuit of a single, challenging goal, and how to stay motivated despite setbacks and failures.
Radical Focus has been translated into six languages and sold more than 50,000 copies. Now, the second edition of her OKR manifesto proves that Wodtke’s business strategies are essential in a world where focus seems to be a more and more unreachable goal. The updated version includes 22,000 words of all-new material designed to help OKR users in larger companies create, grade, and manage OKRs in ways that accelerate success and drive rapid organizational learning.
Ready to move your team in the right direction? Listen to this book together, and learn Wodtke’s powerful system for attaining your most important goals with radical focus.
"This book is useful, actionable, and actually fun to read! If you want to get your team aligned around real, measurable goals, Radical Focus will teach you how to do it quickly and clearly." (Laura Klein, principal, Users Know)
Praise for the Second Edition
“Everything good I’ve ever learned about OKRs I learned from Christina Wodtke and Radical Focus.” (Jeff Gothelf, author of Lean UX, Sense & Respond, and Forever Employable)
“A master at getting things done, Christina offers a radically focused way to achieve one's goals through disciplined use of OKRs.” (Irene Au, design partner at Khosla Ventures)
“It has been five years since Christina published the first edition of Radical Focus. The book has gone on to become a favorite for thousands of product people working to learn how to empower their teams, and utilize the OKR technique.... I think you will love [the second edition.] It will inspire you.” (Marty Cagan, author of Inspired: How to Create Tech Products Customers Love)
"Together with Doerr, Grove, and Drucker, Christina Wodtke is one of the four people who shaped OKR into the powerful tool it is today. With Radical Focus 2.0, she continues to teach us that success is about having an impact, not checking a box." (Felipe Castro, founder, OutcomeEdge)
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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- Unabridged
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Overall
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Performance
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Story
David Novak learned long ago that you can't lead a great organization of any size without getting your people aligned, enthusiastic, and focused relentlessly on the mission. But how do you do that? There are countless leadership books, but how many will actually help a Taco Bell shift manager, a Fortune 500 CEO, a new entrepreneur, or anyone in between? Over his 15 years at Yum! Brands, Novak has developed a trademarked program he calls Taking People with You.
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I would like to recommend this book... but can't.
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By: David Novak
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What the Heck is EOS?
- A Complete Guide for Employees in Companies Running on EOS
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- Length: 2 hrs and 16 mins
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Overall
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Performance
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Story
Has your company struggled to roll EOS out to all levels of your organization? Do your employees understand why EOS is important or even what it is? What the Heck is EOS? is for the millions of employees in companies running their businesses on EOS (Entrepreneurial Operating System). An easy and fast listen, this book answers the questions many employees have about EOS and their company.
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Get Ready for a WBOA
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By: Gino Wickman, and others
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Inbound Selling
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Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
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Should be titled sales and sales management 101
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By: Brian Signorelli
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The High-Speed Company
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Overall
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Story
Best-selling author Jason Jennings believes that urgency and speed are keys to the growth of any business. Leaders need to adapt and ignite their workplace cultures to prevent everyone from falling behind. Jennings draws on years of research and 11,000+ in-depth interviews with executives, business owners, and CEOs across the country to uncover how successful leaders build cultures that support constant innovation and growth.
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Incredible testament to the spirit of positive growth and change
- By Alexandra d. on 04-05-23
By: Jason Jennings, and others
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Agile Selling
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- By: Jill Konrath
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Overall
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Performance
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Story
Powerful strategies for sales proficiency in ever-changing situations. When sales people are promoted, change jobs, or face new business environments, they inevitably need to learn new skills quickly. Their livelihoods depend on getting up to speed quickly; their bosses have no patience for delayed results
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Practical and insightful
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By: Jill Konrath
-
The Little Big Things
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- Narrated by: Tom Peters
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- Unabridged
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Overall
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Performance
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Story
"Years ago, I wrote about a retail store in the Palo Alto environs—a good one, which had a box of two-cent candies at the checkout. I subsequently remember that 'little' parting gesture of the two-cent candy as a symbol of all that is Excellent at that store. Dozens of people who have attended seminars of mine have come up to remind me, sometimes 15 or 20 years later, of “the two-cent candy story,” and to tell me how it had a sizable impact on how they did business."
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Really hard to listen
- By Alexander on 06-03-10
By: Tom Peters
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Predictable Success
- Getting Your Organization on the Growth Track - and Keeping It There
- By: Les McKeown
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Overall
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Performance
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No matter what kind of organization you work for, whether it's your own small business or a global Fortune 100 company, your number one goal is success. Predictable Success takes you step-by-step through a startlingly simple, intuitive, and universal process that shows you how to bring sustained, lasting, predictable success to your organization.
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No substance or real solid information to take
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By: Les McKeown
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All In
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Overall
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To have any hope of succeeding as a manager, you need to get your people all in. Whether you manage the smallest of teams or a multi-continent organization, you are the owner of a work culture and few things will have a bigger impact on your performance than getting your people to buy into your ideas and your cause and to believe what they do matters. Based on their extensive consulting experience, the authors present a simple seven-step road map for creating a culture of belief.
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Interesting Theories in Management
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Scale
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Business owners want growth but fear it will take over their lives. Surprisingly, the only way to truly grow your company is to reduce its reliance on you - to scale. Jeff Hoffman and David Finkel offer a blueprint to rapidly grow your business while also gaining more freedom. Based on their own experiences starting, scaling, and effectively exiting from multiple successful companies, they provide seven clear principles that will help you determine the best strategy for growth in your company.
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All stuff no fluff
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By: Jeff Hoffman, and others
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Design a Better Business
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Overall
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Performance
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Story
This book stitches together a complete design journey from beginning to end in a way that you've likely never seen before, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.
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Good for people who don't have an experience with Agile and Lean Startup
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By: Patrick van der Pijl, and others
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Process!
- How Discipline and Consistency Will Set You and Your Business Free
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Overall
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It's when you're stuck in the day-to-day, putting out fires and cleaning up messes, that passion turns to frustration. Freedom seems somewhere between elusive and impossible. The secret to getting unstuck is process. This inspiring, informative field guide will prove it's possible to establish rigor and discipline for process while also increasing creativity, flexibility, and innovation. Process! will help you identify a handful of core processes that make your business uniquely valuable.
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Missing Chapter Five
- By Will Thomas on 12-12-22
By: Mike Paton, and others
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The Entrepreneur's Playbook
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Performance
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Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.
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Need a narrator who is not phlegmy
- By Leo on 01-19-18
By: Leonard C. Green, and others
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More Sales, Less Time
- Surprisingly Simple Strategies for Today's Crazy-Busy Sellers
- By: Jill Konrath
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Performance
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Jill Konrath, a globally recognized sales consultant and speaker, knew she needed help but found that advice aimed at typical workers didn't work for her - or for others who needed to sell for a living. Salespeople need their own productivity guidelines adapted to the fast-paced, always-on sales world. So Konrath experimented relentlessly to discover the best time savers and sales hacks in order to deliver the first productivity guide specifically for sales success.
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great book
- By Amazon Customer on 04-29-20
By: Jill Konrath
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What listeners say about Radical Focus (Second Edition)
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Ori Yarkoni
- 01-30-24
feels like the okr book mor than readical focus
overall good but i thought ot would be more general and less specific regarding okr. loved the narrator.
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- Katie
- 06-02-21
The Definitive Guidebook for Using OKRs
Radical Focus is the definitive guidebook for using Objectives Key Results (OKRs). Since reading the first edition of this book I have been using OKRs with Christina’s 4-Square dashboard and weekly setting & celebrating rituals. It’s completely transformed how our team work -we are so much more focussed and effective now.
The book is organised in three parts; Part 1 is a fable of a startup team as they use OKRs for the first time, you follow them through an initial not-so-great implementation and what they do to improve next time. Part 2 covers the basic theory of OKRs, what they are and what they’re not. Part 3 is covers common queries, questions & issues people have when using OKRs. Part 3 in particular is packed with new content about OKRs in large companies which I found especially relevant.
The first time I read this the simplicity of the approach stood out to me, and how setting an OKR is really only the first step, using regular confidence check-ins, and end of term evaluation is required as well to really make them work. Reading the second edition after 18months of practise, the things that stood out to me most were the description of end-Q grading, the differentiation between roadmaps (activity-based plans) and pipelines (lists of candidate hypotheses).
This book is packed with insights about team dynamics as well as organising work, all centred around the brilliantly simple but hugely powerful Objective and Key Result system. It is one of the most practical management books I’ve ever read and the one I use the most often to drive how I lead teams on a day-to-day basis.
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- Scott Engstrom
- 09-06-21
Great for anyone interested in OKRs
Part 1 is OKRs taught through a story of a hypothetical start up. Provided in this “applied” manner, it makes internalizing the ideas behind OKRs much easier to digest.
With that knowledge base established, part 2 of the book discusses the tactical aspects of implementing an OKR process in a variety of settings and to achieve a variety of strategic goals.
Overall, an excellent resource for those interested in learning about how OKRs can help their business and how to put them in place.
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- Marcin L.
- 07-25-21
Great book on OKRs and beyond.
Easy listening with tons of useful insights. Highly recommended. I like the practical approach of the author. The narrator did a great job keeping the story interesting.
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- Sean
- 06-08-22
Radical Focus, Objectives and Key Results
This is a book that was better than I had anticipated. It is split into two parts - the first being a fictional story of two founders trying to advance their company, going through the ups and downs, and eventually learning and applying OKRs. I love this kind of business-novel style writing which reminds me a lot like Eliyahu Goldratt's The Goal. The second part is more of a guide, teaching readers how to implement OKRs and the reasons behind them.
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- Anonymous User
- 10-02-21
The best way to avoid common OKR mistakes is to read this book
Great book easy to listen. I would recommend you to take notes while listening to put everything into practice. The fable part is great for an audio book.
Implementing OKRs in a way that doesn’t help and even frustrates team is easy and common. By reading this book you will learn how to set OKRs and more importantly how to follow up.
The biggest benefit that OKRs can give you is to be sure that all your organization is FOCUSED on the most important goals. This book will teach you how to use them for that.
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- Yordano Fajardo
- 02-04-23
Liked the examples, for someone who knows OKRs
Good book for whom already knows OKRs, as it gives you a few good examples in the form of a story of a startup. I didn't like the links being read fully tho, it disconnects your brain in a small laughter whenever it happens.
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- Rurik McKaiser
- 05-14-23
Definitely a VERY useful book
I absolutely enjoyed this book!
This is a GREAT companion book to read with Measure What Matters of John Doerr and also Andy Grove's High Impact Management!
I do recommend this book for any serious business animal.
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- Tiros
- 11-06-23
Very good starting point for Applied OKRs
While I generally don't care for 'story' business books, the first half did help the concepts land better for me. This book helped me understand how to apply OKRs.
My only complaint is the narrator reading off URLs (www dot word dot com slash....). Please put the URL references in a downloadable . PDF file and refer by number or something.
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- Matt
- 10-31-21
Great narrator and organization
The TeeBee story can get a little long-winded at times, but overall does a nice job of outlining the problem without OKRs, the difficulty of implementing them, and the benefits of sticking with it. The How-To section after the story is great with practical advice, such as implementing lightweight OKRs and experimenting before committing to a technology solution.
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