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Publisher's Summary

Intuition is not some magical property that arises unbidden from the depths of our mind. It is a product of long hours and intelligent design, of meaningful work environments, and particular rules and principles. This audiobook shows us how we can hone our instinctive ability to know in an instant, helping us to bring out the best in our thinking and become better decision-makers in our homes, offices, and in everyday life. Just as he did with his revolutionary theory of the tipping point, Gladwell reveals how the power of blink could fundamentally transform our relationships - the way we consume, create and communicate, how we run our businesses, and even our societies. You'll never think about thinking in the same way again.
©2005 Malcolm Gladwell; (P)2005 Hachette Audio

Critic Reviews

"Brilliant." (Observer)
"Astonishing." (Daily Mail)
"Compelling." (Evening Standard)

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What members say

Average Customer Ratings

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  • Mark
  • Raglan, New Zealand
  • 02-14-13

Good but flawed

This is the third Malcolm Gladwell book I have listened to (or read), and like the other two, it is really interesting, but just a little bit unconvincing in parts. He is a brilliant storyteller, drawing you in with interesting anecdotes about a man who can pick winning horses by observing their body language and a rogue soldier who outwits the entire US army in a war game scenario. But towards the end of the book his argument loses its way.

As the book progresses he gradually builds a convincing theory about how our minds are adept at making accurate instantaneous judgements and how, in many cases, the more information we are given the less likely we are to judge well.

But then he starts to make some slightly dubious claims and even to contradict himself somewhat. He tells the story of 4 policemen who kill an African American in a bad neighbourhood at night because they think he has a gun. He says that the stress of the situation gives them ‘temporary autism’ which robs them of their normal powers to make ‘blink’ judgements. But you just don’t need this theory to explain why they misjudged the situation. It was dark, and the inability of the men to detect the innocence and terror on the victim’s face could be explained by this alone.

Later on he describes another policeman, who had received training in controlling this kind of panic reaction in dangerous and stressful situations, and because of this training, when faced with an armed youngster, he waited a little longer and gathered more information and decided not to shoot. But this contradicts the main idea of the book, which is that we make better decisions when we allow our intuition to do it in a blink.

So, by the end of the book, you have been entertained and have also been persuaded that humans often make better judgements when they ‘thin slice’, i.e. they make quick unconscious decisions based on very limited information. But, in my opinion, he tries to over-elaborate his theory in the later chapters, and I felt myself disagreeing with him, which spoilt the book a bit.

7 of 7 people found this review helpful

  • Overall
  • Peter
  • HamptonAustralia
  • 02-07-07

Blink

Very perceptive book and a good sequel to Tipping Point. I am currently on my second way through it and enjoy the open approach that has been taken.

6 of 7 people found this review helpful

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Amazingly written and read.

If you happened to like any of Malcolm Gladwell's books, you will surely like this one. For me , it is even better than the previous ones. I think negative reviews might have been influenced by exceedingly high expectations.

2 of 2 people found this review helpful

  • Overall

Eye opener

Excellent and inspiring book - of the matter of intuition as well as actual issues concerning us all - such as police shootings or effective markting of products.
A minor but unusual and very nice detail: this audiobook is actually modified slightly from the written edition, so it consistently makes sense to a listener as oposed to a reader.

2 of 2 people found this review helpful

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Gladwell tells excellent stories to back theories

I loved how Gladwell explains how much information we can gather in a blink of an eye. He goes on to show his findings through research and stories.

I feel wiser and love re-quoting the stories to other people.

Great audio - and well read.

1 of 1 people found this review helpful

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Insightful

Excellent & well worth the listen, it's motivated me to look more into the expressions of the face ☀️

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A great book! Highly recommended!

I thoroughly enjoyed this book. It has some great ideas. I look forward to the other books by this author.

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Most Inspiring Read of the month! Wow!

Never thought about the concept of 'thin slicing' experience in this way and the impact of stereotypes, and the difference time makes! Gladwell
Is a really inspiring read, as always.

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Great Listening for your commute!

Would you listen to Blink again? Why?

Another book where Malcolm delves into the intricacies of a single topic. Very well read by the author.

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Great Read!

Would you recommend this audiobook to a friend? If so, why?

Good book, gives you insight into how the subconscious works.

What was one of the most memorable moments of Blink?

The war game of 2002 scenario was interesting.

What about Malcolm Gladwell’s performance did you like?

Great to hear the author in an audiobook.

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  • Overall
  • L
  • 12-12-12

Very Average...

Blink is a very successful book which covers the subject of intuition. I expected great things from this and the audiobook got off to a flying start with Gladwell's playful and confident reading style. I kept expecting the audiobook to then ramp up past what was fast becoming a very long-winded introduction...except it wasn't and by now I was onto the third chapter. Whilst providing some interesting examples, this book does little else than state the obvious...again and again and again....it feels like a lot of newspaper clippings all pulled together (which some say is exactly what it is). For such a successful book I had such high expectations and for the most part this book failed to deliver...I found myself becoming increasingly bored.

6 of 6 people found this review helpful

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  • Ewan D.
  • 02-16-07

Not quite what I expected

Enjoyed lisening to the various stories but kept hearing myself say - and your point is?

10 of 11 people found this review helpful

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  • Jane
  • 06-20-07

Enjoyable, but goes in an unexpected direction

I enjoyed listening to this. Gladwell interweaves gripping stories with interesting psychological information very effectively. Like another reviewer, however, I was a bit surprised with the direction this took. It started out being about the powers of the unconscious and how experts can make very complicated judgements almost instantaneously. It seemed to promise to tell the reader how to harness the power of the unconsious. But then it swerved much more into exploring how snap judgements can be bad, and ended up being about the nature of prejudice. This was very interesting (possibly more interesting than the direction it had been heading in), but definitely a bit unexpected.

20 of 23 people found this review helpful

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  • Wicked Wolfie
  • 12-02-16

Missing anything about neural networks.

This book could've been more informative about how the subconscious brain works as a neural network which is very good at pattern recognition. Instead it becomes a series of anecdotes about conscious bias and prejudice. It's still informative but not very helpful to improve ones subconscious brain other than external management.

3 of 3 people found this review helpful

  • Overall
  • Lewis
  • 06-05-08

Brilliant!

I love this kind of book. If you are even mildly interested in why people do what they do, this book is another must (as well as Predictably Irrational*). It's all in plain English, and it's all fascinating.

I would recommend this book. In fact, I have to many friends.

Get it!

7 of 8 people found this review helpful

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  • MONT
  • 12-12-16

Great narration, poor production

I really liked this book and purchased after listening to Outliers but I was really disappointed with the production and would of given it 5 stars if there wasn't the annoying and distracting background music.

1 of 1 people found this review helpful

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  • Miss M.
  • 12-06-16

Brilliant

Typically gripping, fascinating and enjoyable from Malcolm Gladwell. I love how he observes and explains subtle but huge and complex issues in an accessible way. Total absorbing.

1 of 1 people found this review helpful

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  • N. Drennan
  • 09-19-16

Great concept, easy to follow

The concept behind blink is very compelling. I listened to the audio book that was easy to follow and the examples were all relevant . Interesting to see the analogy once the body was excited or in a high stress situation. Many types of face movement were categorised and mentioned. It would be interesting to see if these are expanded with pictures in the actual book. Very thought provoking book that makes you want to look at the subject in even greater detail . Recommended.

1 of 1 people found this review helpful

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  • Finna
  • 09-07-16

some great Gladwell stuff but...

I love Malcolm Gladwell but after reading Outliers, which I loved, , this one didn't keep my interest to the end. a little too much detail that lost the relevance for me.

1 of 1 people found this review helpful

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  • emma
  • 08-03-16

Malcolm Gladwell is awesome!

I love Malcolm Gladwell's work and this is no exception - he's a wonderful writer (and, it turns out, a great narrator too). It's a little scary to discover how quickly we snap to judge situations and people, but the experiments and research he uses to demonstrate this phenomenon is compelling and enlightening. Highly recommended if you have even a passing an interest in psychology - whether in your business or personal life.

1 of 1 people found this review helpful

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  • Mark Lim
  • 03-06-17

Insightful, could be more useful though

Liked it, but be good if we can learn and action rather than just be intrigued and then not know how to utilize the insights to improve

1 of 1 people found this review helpful

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  • Jeffrey Rufino
  • 11-06-16

I liked it. muscle memory

we all have that certain thing that we do by our muscle memory. this book explains this perfectly

1 of 1 people found this review helpful

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  • Kate
  • 09-21-16

Fantastic!

A great read you can't help but learn and be fascinated by finding out what you know and understanding what you don't.

1 of 1 people found this review helpful

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  • Margaret
  • 07-04-15

Easy to listen to, informative, clever.

I think I'm hooked. Gladwell delivers everytime! As part of my study in positive psychology he connects dots between a range of fields if study.

1 of 1 people found this review helpful

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  • Rowan
  • 03-16-15

Fantastic insight

Very insightful and scientific approach taken, mixed with great story telling. Recommend to people suffering from first impression syndrome, a career debilitating condition.

1 of 1 people found this review helpful

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  • Agnieszka
  • 02-27-15

interesting

very interesting book. recommend to anybody who likes to contemplate about life. easy to listen.

1 of 1 people found this review helpful

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  • Kindle Customer
  • 11-17-17

interesting

It was quick to finish. interesting perspectives about coca cola vs Pepsi and the way we register information and put it into action.

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  • Brett Wiskar
  • 11-12-17

insightful and impractical

rather good. insightful to the unthought world we live in and how to be aware thereof. the phrase "trust your gut" may summarise this book... but only sometimes...

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  • Anonymous User
  • 09-24-17

How did it get such a high rating?

There is not 7+ hours of knowledge in this audio book, maybe 1 and the rest is padding. would not recommend.

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  • Jamie
  • 07-31-17

Excellent!!

Beware of your first impressions...they might deceive you. This central message is brilliantly presented and explained by Gladwell with extensive research to back it up.
Highly recommend!!