-
Master the Brand Called You
- The Proven Leadership Personal Branding System to Help You Earn More, Do More and Be More at Work
- Narrated by: Brenda Bence
- Length: 5 hrs and 46 mins
- Unabridged Audiobook
- Release date: 09-18-14
- Language: English
- Publisher: Global Insight Communications, LLC
Regular price: $19.95
People who bought this also bought...
-
Introduction to Personal Branding
- 10 Steps Toward a New Professional You
- By: Mel Carson
- Narrated by: Mel Carson
- Length: 54 mins
- Unabridged
-
Overall4 out of 5 stars 70
-
Performance4 out of 5 stars 58
-
Story4 out of 5 stars 58
Personal branding is the practice of defining your professional purpose and being able to articulate your experience and value to your target audience through digital media and social channels like blogs, Twitter, Facebook and LinkedIn. It is also a crucial discipline to help you get the most out of in-person events such as conferences and networking opportunities where the key to a successful outcome often lies in your personal brand standing out.
-
5 out of 5 stars
-
very good introduction
- By naysan on 03-20-17
-
Known
- The Handbook for Building and Unleashing Your Personal Brand in the Digital Age
- By: Mark W. Schaefer
- Narrated by: Mark W. Schaefer
- Length: 7 hrs and 33 mins
- Unabridged
-
Overall4.5 out of 5 stars 173
-
Performance4.5 out of 5 stars 162
-
Story4.5 out of 5 stars 161
In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more.
-
5 out of 5 stars
-
Known Worked for Me
- By Faith on 04-17-17
-
The 22 Immutable Laws of Branding
- By: Al Ries, Laura Ries
- Narrated by: David Drummond
- Length: 8 hrs and 8 mins
- Unabridged
-
Overall4 out of 5 stars 186
-
Performance4 out of 5 stars 162
-
Story4 out of 5 stars 162
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
-
3 out of 5 stars
-
Good, but out of date
- By Dave C. on 09-07-14
-
Branding Yourself Online
- 10 Steps to Creating a Potent Personal Brand Identity on the Internet
- By: Bob Baker
- Narrated by: Bob Baker
- Length: 1 hr and 7 mins
- Unabridged
-
Overall4 out of 5 stars 42
-
Performance4.5 out of 5 stars 40
-
Story4 out of 5 stars 40
When promoting on the Internet, a personal approach is ideal. Although glitzy advertising may still work in the offline world, when people go online, they don't connect with logos, theme songs or mission statements. They connect with people! And when lots of people know who you are and what you stand for, you are in an incredible position to better your life and profit from your notoriety.
-
4 out of 5 stars
-
Good for a starting point
- By Susan Coryell on 02-20-17
-
Leading YOU
- The Power of Self-Leadership to Build Your Executive Brand and Drive Career Success
- By: Brenda Bence
- Narrated by: Brenda Bence
- Length: 6 hrs and 16 mins
- Unabridged
-
Overall5 out of 5 stars 2
-
Performance5 out of 5 stars 2
-
Story5 out of 5 stars 2
Many executives overlook the single-most critical aspect of leadership. Have you? The most important driver of overall success is your own self-leadership. Without it, your career may stall. Why? Because how you lead yourself directly impacts your ability to lead others, and that, in turn, can prevent you from reaching your full career potential.
-
The Fine Art of Small Talk
- How to Start a Conversation, Keep It Going, Build Networking Skills - and Leave a Positive Impression!
- By: Debra Fine
- Narrated by: Debra Fine
- Length: 3 hrs and 37 mins
- Unabridged
-
Overall4 out of 5 stars 286
-
Performance4 out of 5 stars 242
-
Story4 out of 5 stars 240
Nationally recognized communication expert, keynote speaker and trainer, and best-selling author Debra Fine reveals the techniques and strategies anyone can use to make small talk - in any situation. Do you spend an abnormal amount of time hiding out in the bathroom or hanging out at the buffet table at social gatherings? Does the thought of striking up a conversation with a stranger make your stomach do flip-flops? Do you sit nervously through job interviews waiting for the other person to speak?
-
4 out of 5 stars
-
Helpful but not entertaining
- By Amazon Customer on 06-25-15
-
Introduction to Personal Branding
- 10 Steps Toward a New Professional You
- By: Mel Carson
- Narrated by: Mel Carson
- Length: 54 mins
- Unabridged
-
Overall4 out of 5 stars 70
-
Performance4 out of 5 stars 58
-
Story4 out of 5 stars 58
Personal branding is the practice of defining your professional purpose and being able to articulate your experience and value to your target audience through digital media and social channels like blogs, Twitter, Facebook and LinkedIn. It is also a crucial discipline to help you get the most out of in-person events such as conferences and networking opportunities where the key to a successful outcome often lies in your personal brand standing out.
-
5 out of 5 stars
-
very good introduction
- By naysan on 03-20-17
-
Known
- The Handbook for Building and Unleashing Your Personal Brand in the Digital Age
- By: Mark W. Schaefer
- Narrated by: Mark W. Schaefer
- Length: 7 hrs and 33 mins
- Unabridged
-
Overall4.5 out of 5 stars 173
-
Performance4.5 out of 5 stars 162
-
Story4.5 out of 5 stars 161
In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more.
-
5 out of 5 stars
-
Known Worked for Me
- By Faith on 04-17-17
-
The 22 Immutable Laws of Branding
- By: Al Ries, Laura Ries
- Narrated by: David Drummond
- Length: 8 hrs and 8 mins
- Unabridged
-
Overall4 out of 5 stars 186
-
Performance4 out of 5 stars 162
-
Story4 out of 5 stars 162
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
-
3 out of 5 stars
-
Good, but out of date
- By Dave C. on 09-07-14
-
Branding Yourself Online
- 10 Steps to Creating a Potent Personal Brand Identity on the Internet
- By: Bob Baker
- Narrated by: Bob Baker
- Length: 1 hr and 7 mins
- Unabridged
-
Overall4 out of 5 stars 42
-
Performance4.5 out of 5 stars 40
-
Story4 out of 5 stars 40
When promoting on the Internet, a personal approach is ideal. Although glitzy advertising may still work in the offline world, when people go online, they don't connect with logos, theme songs or mission statements. They connect with people! And when lots of people know who you are and what you stand for, you are in an incredible position to better your life and profit from your notoriety.
-
4 out of 5 stars
-
Good for a starting point
- By Susan Coryell on 02-20-17
-
Leading YOU
- The Power of Self-Leadership to Build Your Executive Brand and Drive Career Success
- By: Brenda Bence
- Narrated by: Brenda Bence
- Length: 6 hrs and 16 mins
- Unabridged
-
Overall5 out of 5 stars 2
-
Performance5 out of 5 stars 2
-
Story5 out of 5 stars 2
Many executives overlook the single-most critical aspect of leadership. Have you? The most important driver of overall success is your own self-leadership. Without it, your career may stall. Why? Because how you lead yourself directly impacts your ability to lead others, and that, in turn, can prevent you from reaching your full career potential.
-
The Fine Art of Small Talk
- How to Start a Conversation, Keep It Going, Build Networking Skills - and Leave a Positive Impression!
- By: Debra Fine
- Narrated by: Debra Fine
- Length: 3 hrs and 37 mins
- Unabridged
-
Overall4 out of 5 stars 286
-
Performance4 out of 5 stars 242
-
Story4 out of 5 stars 240
Nationally recognized communication expert, keynote speaker and trainer, and best-selling author Debra Fine reveals the techniques and strategies anyone can use to make small talk - in any situation. Do you spend an abnormal amount of time hiding out in the bathroom or hanging out at the buffet table at social gatherings? Does the thought of striking up a conversation with a stranger make your stomach do flip-flops? Do you sit nervously through job interviews waiting for the other person to speak?
-
4 out of 5 stars
-
Helpful but not entertaining
- By Amazon Customer on 06-25-15
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,593
-
Performance4.5 out of 5 stars 4,073
-
Story4.5 out of 5 stars 4,061
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
2 out of 5 stars
-
Have you heard of the SB7 Framework?
- By Tyson on 01-29-18
-
Reinventing You
- Define Your Brand, Imagine Your Future
- By: Dorie Clark
- Narrated by: Karen Saltus
- Length: 5 hrs and 33 mins
- Unabridged
-
Overall4 out of 5 stars 115
-
Performance3.5 out of 5 stars 97
-
Story3.5 out of 5 stars 95
A step-by-step guide to reinventing youAre you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally.
-
3 out of 5 stars
-
Not my call to action
- By Ryan B. on 05-13-15
-
Exactly What to Say
- The Magic Words for Influence and Impact
- By: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,671
-
Performance4.5 out of 5 stars 3,985
-
Story4.5 out of 5 stars 3,949
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
-
4 out of 5 stars
-
Handful of Good Scripts
- By A. Yoshida on 05-28-18
-
Crushing It!
- How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
- By: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk, Rich Roll, Amy Schmittauer
- Length: 8 hrs and 2 mins
- Unabridged
-
Overall4.5 out of 5 stars 7,437
-
Performance4.5 out of 5 stars 6,620
-
Story4.5 out of 5 stars 6,584
Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.
-
3 out of 5 stars
-
85% fluff and 15% value.
- By Michael Bowie on 04-09-18
-
Speaking As a Leader
- How to Lead Every Time You Speak...from Board Rooms to Meeting Rooms, from Town Halls to Phone Calls
- By: Judith Humphrey
- Narrated by: Vanessa Hart
- Length: 5 hrs and 56 mins
- Unabridged
-
Overall4.5 out of 5 stars 232
-
Performance4 out of 5 stars 194
-
Story4 out of 5 stars 189
Whether it's among colleagues at lunch or an audience of 1000, a leader's role is to move and inspire others. It's not only the big occasions that test a leader's mettle, but the little ones as well - in a casual conversation in the elevator, in phone calls, or one of many incidental, seemingly "insignificant" interactions in everyday work life. Written by one of the world's leading communications coaches, Speaking as a Leader shows you how to make the most of your daily communications.
-
5 out of 5 stars
-
It benefits me in strengthening my speech.
- By Walter0226 on 03-25-15
-
The Third Door
- The Wild Quest to Uncover How the World's Most Successful People Launched Their Careers
- By: Alex Banayan
- Narrated by: Alex Banayan
- Length: 8 hrs and 42 mins
- Unabridged
-
Overall5 out of 5 stars 1,005
-
Performance5 out of 5 stars 905
-
Story5 out of 5 stars 905
The Third Door takes listeners on an unprecedented adventure - from hacking Warren Buffett’s shareholders meeting to chasing Larry King through a grocery store to celebrating in a nightclub with Lady Gaga - as Alex Banayan travels from icon to icon, decoding their success. After remarkable one-on-one interviews with Bill Gates, Maya Angelou, Steve Wozniak, Jane Goodall, Larry King, Jessica Alba, Pitbull, Tim Ferriss, Quincy Jones, and many more, Alex discovered the one key they have in common: they all took the Third Door.
-
5 out of 5 stars
-
This story saved my future...
- By Laurimar Melendez on 07-08-18
-
The 10X Rule
- The Only Difference Between Success and Failure
- By: Grant Cardone
- Narrated by: Grant Cardone
- Length: 7 hrs and 24 mins
- Unabridged
-
Overall4.5 out of 5 stars 24,358
-
Performance4.5 out of 5 stars 21,162
-
Story4.5 out of 5 stars 21,038
Extreme success, by definition, lies beyond the realm of normal action. If you want to achieve extreme success, you can’t operate like everybody else and settle for mediocrity. You need to remove luck and chance from your business equation, and lock in massive success. The 10X Rule shows you how!
-
3 out of 5 stars
-
Set massive goals and take massive actions
- By A. Yoshida on 04-06-16
-
Social Media Marketing: Facebook Marketing, Youtube Marketing, Instagram Marketing
- By: Mark Smith
- Narrated by: Steve Edwards
- Length: 3 hrs and 53 mins
- Unabridged
-
Overall4.5 out of 5 stars 115
-
Performance4.5 out of 5 stars 105
-
Story4.5 out of 5 stars 104
Create amazing business opportunities and reach more followers using the power of the social media! The book holds your hand and helps you traverse the landscape of Facebook by offering you tons of actionable, tested and result-oriented tactics. It's all presented in an easy to understand and straightforward manner. While there are a lot of great places to market your business, none are as successful as YouTube. It provides you a platform for making videos, which can be a great way to connect and provide benefits to your customers. No matter what kind of product you are working with, creating your own YouTube channel and making it part of the mix will make a big difference in how successful you are.
-
5 out of 5 stars
-
A 2018 Marketers Review
- By Jules- Toronto Product Photographer on 02-01-18
-
The New Rules of Marketing & PR, 6th Edition
- How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly
- By: David Meerman Scott
- Narrated by: David Meerman Scott
- Length: 18 hrs and 21 mins
- Unabridged
-
Overall4 out of 5 stars 65
-
Performance4 out of 5 stars 60
-
Story4 out of 5 stars 59
When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the "next big thing". The New Rules of Marketing & PR is an international best seller with more than 375,000 copies sold in 29 languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business.
-
5 out of 5 stars
-
Excellent overview
- By Trevor Cole on 06-25-18
-
Epic Content Marketing
- How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
- By: Joe Pulizzi
- Narrated by: Joe Pulizzi
- Length: 8 hrs and 34 mins
- Unabridged
-
Overall4.5 out of 5 stars 486
-
Performance4.5 out of 5 stars 413
-
Story4.5 out of 5 stars 415
How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to.
-
5 out of 5 stars
-
I Should Have Started With This One...
- By Chris Derochie on 07-30-14
-
The Personal MBA: Master the Art of Business
- By: Josh Kaufman
- Narrated by: Josh Kaufman
- Length: 13 hrs and 25 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,920
-
Performance4.5 out of 5 stars 4,205
-
Story4.5 out of 5 stars 4,175
Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
-
5 out of 5 stars
-
Not an MBA, But A Damn Decent Experience.
- By Jonny on 01-20-13
-
High Performance Habits
- How Extraordinary People Become That Way
- By: Brendon Burchard
- Narrated by: Brendon Burchard
- Length: 10 hrs and 35 mins
- Unabridged
-
Overall4.5 out of 5 stars 3,149
-
Performance4.5 out of 5 stars 2,723
-
Story4.5 out of 5 stars 2,708
After extensive original research and a decade as the world's highest-paid performance coach, Brendon Burchard finally reveals the most effective habits for reaching long-term success. Based on one of the largest surveys ever conducted on high performers, it turns out that just six habits move the needle the most in helping you succeed. Adopt these six habits and you win. Neglect them and life is a never-ending struggle. We all want to be high performing in every area of our lives. But how?
-
3 out of 5 stars
-
One Long Marketing Pitch
- By Chris on 11-12-17
Publisher's Summary
Are you the brand of choice in your workplace? The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction, and your income potential if your boss, colleagues, and customers felt the same about you? This groundbreaking audiobook provides you with the only start-to-finish system for defining, communicating, and taking control of your leadership personal brand at work, whether you are leading yourself or leading others. Modeled after proven big-brand marketing methods, Master the Brand Called You guides you step-by-step through corporate branding techniques never before adapted for personal use. You will learn how to:
- Identify the six essential positioning elements that define your leadership personal brand
- Master the five everyday activities that most clearly communicate your brand as a leader
- Avoid the top 20 Leadership Personal Brand Busters that could keep you from success
- Increase both your earning power and your job satisfaction
- Build on-the-job trust and loyalty in you
What members say
Average Customer Ratings
Overall
-
4 out of 5 stars
-
5 Stars12
-
4 Stars3
-
3 Stars4
-
2 Stars2
-
1 Stars0
Performance
-
4 out of 5 stars
-
5 Stars10
-
4 Stars1
-
3 Stars6
-
2 Stars2
-
1 Stars0
Story
-
4 out of 5 stars
-
5 Stars11
-
4 Stars2
-
3 Stars5
-
2 Stars1
-
1 Stars0
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Shannon
- 04-05-15
Very insightful
Brenda was very direct and to the point. She did a great job of presenting thought provoking ideas to make you think about your current situation and how to optimize it. Great flow!
3 of 4 people found this review helpful
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Love to Read
- Dallas, TX
- 02-18-18
Full of Helpful Information
This book is full of helpful tips and instructions for creating your personal brand. I love the way the author reads the book with life and clarity. The templates provided are great tools to use for building your personal brand.