Have you wondered what separates A players from B players in a sales organization?
A players are few in number but generate a lot of sales. B players know how to sell. They hit quota but never achieve greatness. In this book, you will learn the latest advances in neuroscience that show you why this happens and how to get B players to make the jump.
Imagine the impact on your organization if 20 percent of the B players became A players. It would be huge, right? What would be the impact on your paycheck if you took your game to the next level of sales excellence?
Sales Skills x Mind-Set = Results
The main reason B players seldom become A players is not a lack of sales skill; it's all about getting a stronger mind-set. Mind-set is the determining factor in succeeding in any endeavor. This is especially true for salespeople.
This book teaches you tools from NLP and neuroscience so you can break through any barrier that holds you back from your sales potential.