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Editorial Reviews

"Marc is living proof that you can be a marketing and business whiz and still be a true artist." (CNBC)

Publisher's Summary

Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms: Eckō Unltd. and Complex Media. As Eckō explains, it's not enough to simply merge your inner artist with business savvy—you must understand the anatomy of a brand, starting with its authentic spine.

With Unlabel, you will learn how to discover your own voice by overcoming fear and taking action, what it means to deliver on your promises, why failure is essential, how to understand how your product or service makes people feel, and how to recognize if your nostalgia for the past is hampering your ability to envision your future.

Unlabel is a bold and honest approach to building an authentic personal brand and growing a bootstrap start-up into a sustainable business.

©2013 Marc Ecko (P)2013 Brilliance Audio, all rights reserved.

What members say

Average Customer Ratings

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...So Real, It Should Be Illegal

Where does Unlabel rank among all the audiobooks you’ve listened to so far?

This book is rare and floats on an island by itself in the sky.

What was one of the most memorable moments of Unlabel?

Marc took the time to understand his unique voice and uses that as an anchor for his entire story.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

This book made me root for the little guy, who eventually became the big guy... then the little guy again.

Any additional comments?

This was a refreshing and inspiring read. Weather your in your teens or early 20's and moving through life with an inspiring dream or in your early or mid to even late 30's and beyond... Anyone can appreciate a real, authentic, passionate voice that still has hunger and embraces struggle on the road to true success not only materially, but also over ones own ego.<br/><br/>Standing Ovation.

4 of 4 people found this review helpful

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  • sandra
  • HUNTINGTON BEACH, CA, United States
  • 10-07-13

Caused Me To Learn A Lot About Myself

What did you love best about Unlabel?

In my search for the perfect business venture, I've read book after book by authors like Robert Kiyosaki and Donald Trump. This was the first book I've read that talks about the bare bones of building a business. It takes off all of the fluff, and throws reality in your face. It made me realize that I have no desire to be in a position of such power. I'm more like Marc's twin sister, Marci. I'd be the voice of reason and keep the business organized, rather than being the person with the billion dollar ideas and having to face the gatekeepers.

What was one of the most memorable moments of Unlabel?

One of the most memorable moments for me was when Marc showed up to a business meeting high on marijuana, and Seth had to make him realize whose lives he was jeopardizing because of that decision. Marc is honest and wears his mistakes likes badges of honor. After all, we are all who we are because of our experiences. Changing it would change the course of history. What's important, is what we learn from those mistakes.

Which character – as performed by Todd Haberkorn and Marc Ecko – was your favorite?

I loved all the characters. Everyone was real, and I can appreciate what each has gone through.

Any additional comments?

I downloaded this book out of laziness and curiosity. It showed up on a "you might like these" list. I was pleasantly surprised and found myself wanting to listen on weekends, instead of just during my commute. I had never heard of Marc Ecko or the Rhino or Ecko unlimited, but now I feel like I know a bit about all of these. Thanks for sharing your story Marc!!! - from a Southern California mom, wife, and employee who's learning how to find her creative self in this world.

3 of 3 people found this review helpful

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Don't listen to the naysayers!

I was reluctant getting this book. Some reviews said it's too much of a Marc Ecko ME ME ME self-biography. Well, it's not. And it is.

It's authentic. It's truth. And more importantly: it IS helpful, to entrepreneurs and alike.

It also made me realize how much hip-hop culture (which I grew up on as a kid and teen) has influenced the way I think and the way I love striving for, and achieving success. As a consequence, it also made me realize that I need to celebrate and endorse that fact, be me, follow the path, staying true to my roots and beliefs. Which are, after all: rooted in hip-hop.

I'm talking Zulu Nation, A Tribe Called Quest, KRS One et al here. Turn the negative into something positive. Believe in yourself and your abilities. Never take defeat as final. Fight. Rise to the top, and don't be afraid of admitting to your surroundings that THAT is what you want – and that is what you DO.

And by the way: if you haven't already – also go get Russell Simmon's classic Do You! (it changed my life, it really did)

2 of 2 people found this review helpful

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Authentic, gritty, thought provoking......

What made the experience of listening to Unlabel the most enjoyable?

The content, the authenticity as I mentioned above. In my twitter post I said that after finishing the audiobook, my take away was that this was authentic, gritty, thought provoking, reality based, no fluff read/listen that I could listen to again easily. The narration was very good. Easy to listen to and very believable.

What did you like best about this story?

That while Marc, like all of us have had our challenges in our respective businesses, that we do not comprimise ourselves, that we remain authentic to who we are. That we be "unlabeled".

Which character – as performed by Todd Haberkorn and Marc Ecko – was your favorite?

Marc of course, though Seth seemed quite a character in and of himself. I think he would be an interesting individual to meet.

Was there a moment in the book that particularly moved you?

That when the "great recession hit" Marc's company was hit, like everyone else, but, they pushed through and made it and learned a lot of valuable lessons both personally and professionally.

Any additional comments?

I believe if you are contemplating running your own business, or even in a business, like myself for some time, it is a valuable read/listen!

2 of 3 people found this review helpful

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Excellent read!!

This book helped clarify a lot of questions I had for my brand, RicheNickel. As an artist, its very hard to know or value what a fulfilling sense of success is or will be. This is a must read for anyone with a creative ability, willing to make a name for yourself... and a coin or two

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So real

I loved every word he spoke . loved the tell it how it is attitude . I couldn't stop listening.

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Kept me coming back for more.

Great audiobook. I enjoyed the content and the presentation. Once I started, I wanted to listen until the end.

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A self indulgent egoic biography

Not useful for personal development. A self indulgent egoic biography told by the unlikable author.

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Marc has given me inspiration and a map. Thanks for spreading your fortune.

Marc Ecco had laid out all his secrets for others to prosper. The best Fashion start up advice book out there.

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A sincere story with useful wisdom

Any additional comments?

The story was well told and I really feel like I know Marc Ecko now. I had no idea who the guy was until I listened to this. This was one audio-book which I would have loved to see the images he talks about throughout :)<br/><br/>As far as the performance, there was a some goofiness when chapter titles were SHOUTED in a corny fashion and a few words were mis-pronounced: "Hill-Figure" and "ERNEST and Young" ... <br/>But overall, a very cool story of a confident yet somewhat humble seeming business man.