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This Is Not a T-Shirt

A Brand, a Culture, a Community - a Life in Streetwear
Narrated by: Bobby Hundreds
Length: 8 hrs and 49 mins
5 out of 5 stars (65 ratings)

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Publisher's Summary

This program is read by the author.

The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself. 

Streetwear occupies that rarefied space where genuine "cool" coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It’s the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the “heritage brands.” The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all. 

The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture. 

In This Is Not a T-Shirt, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds - with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand’s explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby’s commitment to his creative vision and to building a real community.

©2019 Bobby Kim (P)2019 Macmillan Audio

What members say

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Great book!!!

Bobby answers all my questions about building my apparel line and talking the next step to getting my name out there. Awesome book!!!

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inspiring story

love the narration and feeling through the audio version. helping me get into creating a brand

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Definitive street wear education

I loved this book, you can tell a lot of thought was put into it. Sometimes I’m amazed at all the knowledge you can buy for $10-20. It’s not just important stuff to know it’s well crafted and was an amazing read into street wear.

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Amazing book for brand owners

This was actually my first audio book because I needed to listen to something driving from LA to Las Vegas and back. As a clothing brand owner for almost a year now, this book offered incredible insight into the story of The Hundreds. There was a lot of valuable information from Bobby that will be bouncing around in my head as I continue to grow my brand. I feel inspired to push my brand even harder and build a community as authentic and loyal as The Hundreds community.

On a side note, it was awesome to hear Bobby read his book. Thank you for sharing Your passion and the story behind the brand!

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Great Read

Thanks Bobby for sharing your whole story I’m inspired to continue my own journey in life and brand.

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A must-read for aspiring streetwear entrepreneurs

It’s amazing how Bobby Hundreds encapsulates the trials and pitfalls of an entrepreneur and makes it so relatable. You owe it to yourself to listen to this!

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BOBBY HUNDREDS!!

Really great book so far, really touching and inspiring, especially having him tell the story and hearing his impersonations. It really makes you feel like it’s just you and him! Check it out and find out yourself. Don’t sleep on this book! You won’t regret it!

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AMAZING

This book taught me. I learned genuinely useful advice and experiences. I wasn’t just told to “work hard and long nites”, I was taught things like community and unison. Amazing book I recommend to anyone looking to start a business or any entrepreneurial route. 11/10

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Quite possibly my favorite memoir/brand building guide ever

To put it simply, listen to this book now. And then AGAIN! As a 42 year old husband and father I feel a strange kinship with Bobby Hundreds even though we've never met. I haven't been a regular customer of The Hundreds in a long time but I have continued to follow the brand and more specifically Bobby throughout the years. Bobby is a born storyteller. His narration makes this my preferred format (I own a physical copy as well for emergency purposes). His impersonations and slight chuckles when he is amused lend a personality and uniqueness that make me feel like THIS is how this story is meant to be told. I truly hope this is just the beginning for Bobby and an author. Thank you Bobby, keep building stories and I'll always be here for them.

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Loved it!

I have been a The Hundreds fan since the begining. my brother Big Bruce introduced me to the brand with his best friend started printing their shirts. I have been a loyal follower ever since. Bobby's writing style as is his blog style, it's so wonderfully written, thoughtfully laid out, comes together beautifully in his reading. in his telling of the story of their brand he hits at little side stories that go beyond the current timeline but that he brings it back wonderfully. I loved it!

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  • Rockett
  • 07-15-19

Deep and insightful!

As someone who worked in streetwear for 10 years and loves The Hundreds as a brand and a culture, this book was everything I was hoping for. Great narration by Bobby made it even better!