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Publisher's Summary

What are you afraid of?

The old rules: Play it safe. Stay in your comfort zone. Find an institution, a job, a set of rules to stick to. Keep your head down. Don't fly too close to the sun.

The new truth: It's better to be sorry than safe. You need to fly higher than ever.

In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art.

Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it. Steve Jobs was an artist. So were Henry Ford and Martin Luther King, Jr. To work like an artist means investing in the things that scale: creativity, emotional labor, and grit. The path of the artist isn't for the faint of heart - but Godin shows why it's your only chance to stand up, stand out, and make a difference.

The time to seize new ground and work without a map is now. So what are you going to do?

©2012 Seth Godin (P)2012 Random House Audio

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What members say

Average Customer Ratings

Overall

  • 4.3 out of 5.0
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  • Overall

Dare to fly closer to the sun.

How to shut the voice of doubt of yourself and others, and just do the work, create art, and follow your path to fulfilment and great achivements.

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  • Story

Revealing & just what I needed

Seth reveals the new 21st century economy in such a direct & honest way that I think I really got it for the first time. Not another pop marketing strategy filled with jargon or strategies that will get you what you want.
Instead he methodically lays out the opportunity to do the work you've always known & wanted. Less of a kick in the ass or slap on the back than a personal, vulnerable invitation. Here it is. Now go do it.

Personally it rung the right chord. I'm settling Ng aside other inputs to repeat this one while I make my leap.

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A must read for every entreprenuer!!

Such a smart writer. His words really spoke to my soul to help me in my journey to self I employment. Every business owner should read this!!

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Fantastic

Most of the books I have read this year (18+)
Start off ok and then finally get good towards the end. This is one of those books that's good from the opening chapter and only gets better as you go on.

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Great insight on what's key to succeed in post Industrial Age.

Whether it's our system of education or how to succeed in business today Seth's insight that we at all artists ( or have the potential) is insightful, appropriate, and laid out in a way that is very persuasive.
I will buy the book and read it again.... And again.

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A rare voice!

The re-education I have been looking for and needing. Redefining success and art is a true game changer.

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Great

Great eye opening experience about life and the paths we take. Made me look at the world Art totally different. A lot of what the author said I see in my every day life.

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SETH IS AWESOME.

I love all of Seths books and have read or listened to a few of them more than once, and I hate reading.

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Listened 3 times.

It's totally unique. A prod to create a ruckus. Not for cynics. Not for optimists. For realists. For leaders. If it resonates, take it, if it doesn't, try something else. There are enough books out there. For me, this is the Bible. For you, it might be something else.

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Inspirational and relatable

Awesome. Enjoyed every minute and am convinced I will now take action to produce my own art. Very true about the Fraud aspect.

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  • Performance
  • Story
  • Jonathan Andrews
  • 07-02-15

Inspiring

I loved this book when it first came out. It is stirring, inspiring and gives me confidence to be brave and make art. Also it's the WHOLE book and narrated by the author.

I gave it five stars, but really its's worth six.

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  • Mark
  • 06-04-15

One of many brilliant books

Always narrated by the author, Seth Godin is able to connect with the listener, whilst offering a challenging topic for you to digest. I recommend listening to this audio book more than once & exploring his other titles.

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  • Phil
  • 02-12-15

Great.

Another great book from Seth his insight and views are an inspiration and help you focus on what's important to you. just remember to make art

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  • amazon_addict
  • 07-15-14

A Must For Anyone Who Wants Success In Life

Would you recommend this audiobook to a friend? If so, why?

Seth Godin is one of those authors who gets you thinking. The Icarus Deception is all about the shift from the industrial age to the new age of information and tribes. We have been programmed to behave a certain way since our childhood but to succeed in today's economy, we have to think and behave differently.

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  • C. Logan
  • 09-15-13

Repetative and boring with no real substance.

If this book wasn’t for you, who do you think might enjoy it more?

I cannot think of anyone that would enjoy this book

What was most disappointing about Seth Godin’s story?

It is so repetative, constently chanting the same messages, but never once do it explain why the authors statements are correct or true; no facts or practical examples are given. It reminds me of a religious sermon where you need to just believe. It is an interesting theory (that we have all been brainwashed to underachieve), but I find it to be very poorly communicated. Also, the guy has one of the most boring voices I have ever heard.

Would you be willing to try another one of Seth Godin’s performances?

No, never

If you could play editor, what scene or scenes would you have cut from The Icarus Deception?

probably 90% of it, as it repeats itself over and over and over again!

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  • Pawel
  • 07-08-13

Amazing book that contains Gold

This book contains the truth about ourselves and our lives. Truth we may not notice in our everyday lives filled with constant struggle to measure up to the yardsticks given to us by media, society...

This book teaches, how to find capability of making art in everything you do. How to make art, how to not fear of making it.

This book had great influence on my life and I would recommend it to anyone wanting more from life, needing some encouragement, motivation and a permission to do what one was destined to do.

Life is not about complying, but about carving the path, leading the way, being true to oneself. Life is much more than we used to believe.

Again, highly recommended!

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  • Paul Williams
  • 07-07-13

Boring

What disappointed you about The Icarus Deception?

No fundamental advice, I couldn't finish the book because it just became irritating. I put on at night if a want to get to sleep.

What could Seth Godin have done to make this a more enjoyable book for you?

Its was sold as an inspirational book.....it was far from that. Very philosophical stuff, maybe i missed the point, but this book should not be in the business catogory.

  • Overall
  • Amazon Customer
  • 04-13-13

Great and inspiring writer

I love this book, bought it recently and has heard it all over about 4 times in 2 weeks. just can't let go of it. Keep the good work, this makes it your second book I have bought.

  • Overall
  • Amazon Customer
  • 04-07-13

Extremely inspirational!!!

I am already a motivated individual and listening to this audio book took my focus to another level. The core concept of evolution by pushing past psychological boundaries and the old comfort zone seems obvious at first but the deeper in you get the more powerful Seth Godins message becomes. I loved the direct language and the pace which never seems to slow particularly. I recommend this book to any like minded person i meet. Thank you!!