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Publisher's Summary

Decisions equal success - nothing happens until one is made. Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are counterintuitive - they go against the conventional wisdom.

In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension. What made Apple's board bring back Steve Jobs to the company? How did Johnson & Johnson decide to recall every bottle of Tylenol after a poisoning scare that involved only a small batch of the drug? What made Henry Ford decide to double the wages of his autoworkers, and how did that change the American economy for the next century?

Here, management consultant Verne Harnish, the CEO of Gazelles, and editors of Fortune provide the background stories behind the greatest business decisions of all time. In this fully original book, you'll get a glimpse into the thought processes leading up to these groundbreaking moments and will learn how the decisions have shaped the thinking of today's top leaders.

The book also contains an insightful foreword by management guru Jim Collins, the author of Built To Last and Good To Great, which explains the importance of decision making in creating a successful company.

©2012 Verne Harnish and Brian Dumaine (P)2013 Audible, Inc.

What members say

Average Customer Ratings

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  • 4.2 out of 5.0
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  • Overall

Unfortunately, beyond the average

For me, personaly, book was way detailed, in the parts, that dont really needed explanation. All ideas of the whole book, can be explained in 5 minutes, maximum. He included a lot of biography, the exact dates, like "in 28 August ninteen sixty four he went to the office of the Bob Duclan, that was located in Beverly Bils, where they moved recently, and was there already 5 years after Bob leaved the office", - I dont really care, who where went, and too many data was really anoying and boring, especially by the end of the book. In the book, was some insight, but in comparison to the other, even avarage books, insights was too little. He speaked a lot about trust, honesty and respect toward the customer, but dont really respected the time, of those who will dedicate 5 hours of their life, that will never come back. So, I DONT RECOMMEND, to waste your time and be disrespected, by the guy, that dont appreciate the time, money, and attention of their customers. The great lesson, that I learned from this book, its that DONT BUY BOOK BEYOND THE 15$ PRICE, ESPECIALLY IF ITS LONG LIKE THAT. Anyway, good luck to you guys, if you still with me)

3 of 3 people found this review helpful

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  • Performance
  • Story

Interesting and left you wanting more

wish there were more extraneous info as to what each change maker was dealing with to get a better understanding of the total picture of that time.

1 of 1 people found this review helpful

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  • Story

Good Book!

It's not necessarily a game changing book like "Good to Great." However you'll find value in the stories of leadership. I recommend it and it's so easy to listen to.

1 of 1 people found this review helpful

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  • Story

Information everyone should know

Verne takes the important stuff and delivers it in a way that you'll never forget it! fantastic information and stories

3 of 4 people found this review helpful

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  • Story

Much more than a list or case study

It was quite interesting to hear the circumstances and decision making process that resulted in making the "best decisions", as well as the reason for each decision being included. The story telling style makes you realize that people are involved, and helps the listener to identify.

The winner - the best decision of all time - is almost shocking.

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  • Story

Great book

very interesting stories about intriging busineaa decisions throughout time. a very good book. 20 words is annoying however

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  • Santiago
  • 05-22-17

Anecdotal and superficial

There is some value in this book by mere exposure to business problems and possible creative solutions. But the link between these business decisions and company outcomes is drawn unconvincingly. The pros and cons of different options are not explored in detail, so the moral of the story is often unnuanced cliché.

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  • Julia
  • 05-14-15

Great stories!!!

Well researched and well written. These examples of all time great decisions are worthwhile reading and also worthwhile keeping in perspective. Thank you