We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access .
 >   > 
The First Mile Audiobook

The First Mile: A Launch Manual for Getting Great Ideas into the Market

Regular Price:$17.49
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

You have a great idea. Now what?

That first mile - where an innovation moves from an idea on paper to the market - is often plagued by failure. In fact less than 1 percent of ideas launched by big companies end up having real impact. The ideas aren't the problem. It's the process.

The First Mile focuses on the critical moment when an innovator moves from planning to reality. It is a perilous place where hidden traps snare entrepreneurs, and roadblocks slow innovators inside large companies.

In this practical and enlightening manual, strategic adviser Scott Anthony equips innovators with new tools, questions, and examples to speed through this crucial early stage of innovation. You'll learn:

  • How to evaluate your idea's strengths and weaknesses using the DEFT process - document, evaluate, focus, and test
  • Fourteen recipes from an experiment cookbook to gain confidence in your idea or business
  • Why spinouts, wrong turns, and other challenges commonly trip up innovation - and the practical strategies you can use to avoid them
  • Why innovators need to seek chaos in an age of constant change - and other essential leadership skills

Drawing on his decade of experience as an innovation adviser and investor, Anthony describes hard-won lessons from disruptive start-ups and global giants alike. The First Mile will give you the knowledge and confidence to travel this perilous but ultimately promising terrain.

The first mile can be a scary place, but you don't have to traverse it alone. This book can help.

©2014 Harvard Business School Publishing (P)2016 Recorded Books

What Members Say

Average Customer Rating

4.0 (2 )
5 star
 (1)
4 star
 (0)
3 star
 (1)
2 star
 (0)
1 star
 (0)
Overall
3.0 (1 )
5 star
 (0)
4 star
 (0)
3 star
 (1)
2 star
 (0)
1 star
 (0)
Story
3.0 (1 )
5 star
 (0)
4 star
 (0)
3 star
 (1)
2 star
 (0)
1 star
 (0)
Performance


There are no reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.