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The Aisles Have Eyes Audiobook

The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power

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Publisher's Summary

By one expert's prediction, within 20 years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants - including Macy's, Target, and Walmart - is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations.

©2017 Joseph Turow (P)2017 Tantor

What the Critics Say

"[Joseph Turow's] book offers invaluable insights about in-store data-gathering, including frank observations from unnamed industry sources. . . . Valuable reading for shoppers and retailers alike." (Kirkus)

What Members Say

Average Customer Rating

4.0 (12 )
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Performance
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  •  
    Mohannad Ahmed Riyadh, Saudi Arabia 05-21-17
    Mohannad Ahmed Riyadh, Saudi Arabia 05-21-17 Member Since 2017
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Very interesting findings but laborious build up"
    Is there anything you would change about this book?

    I would change the narrator. Then I would shorten the first part of the book that talks about retail history


    What did you like best about this story?

    the very astounding revelations about what retailers do to lure customers


    What didn’t you like about Rob Grgach’s performance?

    I did not like it at all. In fact it nearly ruined the book for me. Very poor performance


    Did The Aisles Have Eyes inspire you to do anything?

    After listening to the book I am looking into data analytics and data science


    0 of 0 people found this review helpful

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