Irresistible

The Rise of Addictive Technology and the Business of Keeping Us Hooked
Narrated by: Adam Alter
Length: 8 hrs and 17 mins
4.5 out of 5 stars (1,067 ratings)

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Publisher's Summary

Welcome to the age of behavioral addiction - an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.

In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist.

By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good - to improve how we communicate with each other, spend and save our money, and set boundaries between work and play - and how we can mitigate their most damaging effects on our well-being and the health and happiness of our children.

©2017 Adam Alter (P)2017 Penguin Audio

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    5 out of 5 stars

Disturbing

The author does an incredible job piecing together anecdotal evidence, clinical presentations and research to provide a convincingly disturbing analysis of the dangers parents (I am a father of 6) unwittingly expose their children to. A MUST READ for every parent of children under the age of 21! For that matter it is also a cautionary tale for adults since smart phones are ubiquitous in western society and most adults polled say that they "can't live without" one.

9 people found this helpful

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Anyone with kids

Anyone with kids today should read this book. Analyze yourself your kids and your future.

2 people found this helpful

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Good start with no direction

the idea is good but ultimately the author doesn't really make an argument. and if his original plan is to state how media is addiction he doesn't really stick to it.

1 person found this helpful

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Thought provoking.

I didn't enjoy the narrator but the story was very interesting and sparked some conflict with my technology use.

1 person found this helpful

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Lives up to all the praise from podcast hosts

Adam Schafer her from mindpump media podcast has been raving about this book for months. I am so happy I took his advice and purchased the book. It completely lives up to all the shining accolades Adam gave it.

3 people found this helpful

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  • K
  • 12-01-18

Thought-provoking

Very interesting book that illuminates the dark side of technology. As I listened, I thought about how I use technology and some ways I should change my approach. Although I initially borrowed this audiobook from Scribd, I've since purchased it so I can listen again. Highly recommended.

2 people found this helpful

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  • L
  • 05-10-20

Interesting but all over the place

I felt like this could have used a few more drafts or another set of eyes. There were plenty of interesting topics and examples but it wasn't always tied together very well. Like a scrap book of ideas or a bookmarks folder. At one point he talks about gamification of workouts using some website, then mentions that adults are bad about temptation and kids are even worse, which is why they can't resist chocolate cake, and one company gamified a kids' toothbrush and they stayed up all night brushing their teeth... I don't know how many times I looked up and thought, how did we get here? and had to rewind.
With all that said, I did enjoy the book.

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Amazing. Insightful. Needed.

This is a critical book that every individual needs to read or listen to. We are a generation that doesn’t understand technologies effects, much in the way that we did not understand smoking. This book is this a glimpse to the world in which we’re headed.

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I'm addicted!

I enjoyed listening to the book better than reading it. The way the narrator read the book kept me engaged and wanting to hear more. The book is very interesting and well written. Love it.

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apt reading for today's societal plagues

fascinating and very thought - provoking, particularly the concept that technology is addictive and should be treated with caution and concern.