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Publisher's Summary

Please download the supplementary PDF for a list of the figures referenced in the audio.

When Ari Meisel and Nick Sonnenberg launched their high-end virtual assistant (VA) company, Less Doing™, they changed the culture of start-ups forever, effectively debunking the gospel that every new venture requires months of preplanning and a hefty investment of capital. A business born from scribbled notes on a cocktail napkin during dinner was an up-and-running concern less than 24 hours later, ingeniously brought to life with the help of free, readily available digital tools and apps and no outlay of cash whatsoever.

Meisel and Sonnenberg reveal how a scalable start-up is done to perfection in this fascinating and informative chronicle of their first year in business together. An essential listen for any budding entrepreneur, it follows the creative commercial process from inspiration to inception to success, detailing a bold new approach to 21st century business based on a fearless ingenuity and a willingness to rewrite the rules.

©2016 Ari Meisel and Nick Sonnenberg (P)2016 Podium Publishing

What members say

Average Customer Ratings

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  • LJ Garvey
  • San Mateo, CA United States
  • 02-09-17

more like how to automate "our" business

I thought this book was going to be about helping me automate and outsourced my life but really it was about a story of how they built an Outsourcing company and the tools they use. It was a good story for sure but in the end it didn't really help me out at all

2 of 2 people found this review helpful

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Good info but...

Took to long to get to the meat. The front end of the book came off like a verbal infomercial that would never end. Once I forwarded past all of the sales pitch for the company I found the rest of the book for the most part pretty informative...

2 of 3 people found this review helpful

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OAO Masterpiece

I really enjoyed hearing the tenacity and perseverance of the authors.
Also, they have a firm understanding of Unique Ability.

1 of 3 people found this review helpful

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Only If you wanna start a VA business

There is no added value to this book unless you wanna start a VA business.

0 of 1 people found this review helpful

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  • Jonny
  • 02-18-17

Game Changer

I don't know many people that write a box by simply voice recording into DropVox each week about what's happened in their business with a view to provide value to a future audience. That drops to a copy writer and then publisher. Finished once they are! Can't recommend this short, punchy to the point review of how to create immense leverage in your biz and personal life. I can't wait to work with these lads.

0 of 1 people found this review helpful

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  • Philip
  • 01-16-18

Worth the knowledge

The book provides the tools in way of a story about how Nick and Ari and their startup growth.

Although filled with insights on how to optimise, It wasn’t what I was looking for. I work for a company remotely so was aware of ways to optimise a business, in saying that, I did find it to be more a confirmation in the process I intend to implement in my personal startup.

For he person who isn’t aware of the tech solutions or what is actually capable with the tools and resources available today, this book would be a brief and handy insight.