A truly eye-opening business audiobook, How to Grow When Markets Don't shows how old-line companies are creating new profits through "demand innovation." This powerful approach to recognizing the opportunities that surround a product instead of merely improving, asks: Where do customers spend the most time and money in areas related to my product or service? How can I help them improve their operations, reduce their risk, or grow their own revenues?
The answers lead to huge growth opportunities for both business-to-business and consumer markets.
Packed with many thought-provoking success stories, insights on how to mine your company's hidden assets, and "moves for Monday morning" that can immediately improve your bottom line, How to Grow When Markets Don't addresses today's economic challenges by providing powerful and practical strategies to generate new growth.