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Publisher's Summary

Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his co-author, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.   

Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?

©2005 Bruce Greenwald and Judd Kahn (P)2018 Tantor

What listeners say about Competition Demystified

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Prof, we need the figures/graphs that’s in the the book

Prof Greenwald is fantastic, so is the book, but needs an update with PDF with graphs.

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Enlightening

Not reading this book with result in business failure. A must-read for aspiring entrepreneurs and established CEOs.

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Somewhat Disappointed - Expected It To Be Better

I thought the theory part was fine, although not terrific. The examples of sustainable competitive advantage or lack thereof (Intel, Apple, to some extent Microsoft) have not stood the test of time. Some of the advisement given skirts the fringes of anti-competitive behavior (I.e. division of markets), and could lead to increased regulatory risk.

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