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All Marketers Are Liars Audiobook

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

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Publisher's Summary

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names...and believing it makes it true.

Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe.

This is a book about doing what consumers demand; painting vivid pictures that they choose to believe. Every organization, from nonprofits to car companies, from political campaigns to wineglass blowers, must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories.

Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner or the iPod.

But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers and Marlboro.

This is a powerful book for anyone who wants to create things people truly want as opposed to commodities that people merely need.

©2005 Seth Godin; (P)2005 Audible, Inc.

What Members Say

Average Customer Rating

4.3 (1346 )
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Performance
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  •  
    Peter 12-10-15
    Peter 12-10-15
    ratings
    REVIEWS
    3
    3
    Overall
    Performance
    Story
    "People and their world views/beliefs"

    This book challenges you to think of people's views and how to market to them instead of trying to change their beliefs or views.
    Def recommend anyone in business to read it changes your view on how to market to your target market.

    0 of 0 people found this review helpful
  •  
    Michael 11-17-15
    Michael 11-17-15
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    2
    2
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    Story
    "Michael U."

    Seth Godin is very passionate about what he writes which is refreshing to hear. He tells his story of story - telling in a way that captivates the reader. He reflects his passion of marketing onto you, the reader, in a way that infects and solicits a similar response.

    The only flaw that was noted is that you can tell when each narration session ends, and the next begins.

    I was recommended this book by a co-worker named Jeb, whose passion is furthering his knowledge by books. I am already on my second book by Seth Godin, "Spreading the Idea Virus", and so far is catching my attention.

    I would recommend any book by Seth a must read.

    0 of 0 people found this review helpful
  •  
    MountEverest75 San Francisco, CA 10-28-15
    MountEverest75 San Francisco, CA 10-28-15 Member Since 2014
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    11
    4
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    Story
    "Good listen"

    Marketing is an art and special skill that requires lot of practice and enthusiasm. If we examine at entrepreneurs like Steve Jobs, Larry Ellision and Marc Benioff, they are great story tellers. Seth Godin presents this as a concept that we need to comfortable at. In a nutshell we need to build something worth talking about. Happy listening !!!

    0 of 0 people found this review helpful
  •  
    Shukin 10-13-15
    Shukin 10-13-15 Member Since 2014
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    "Classic Seth"

    I really enjoyed listening to this book, the fourth book of Seth Godin I have listened too so far. His books are the type I could listen to more than once for many reasons, interesting and informative storyline and a performance which seams he is talking to me not reading to me.

    0 of 0 people found this review helpful
  •  
    sultan989 10-06-15
    sultan989 10-06-15
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    "filled with examples"

    I love how the book is filled with examples and real cases if only the analysis and th how-to was longer

    0 of 0 people found this review helpful
  •  
    Ehud Shavit Ramot-Menashe, Israel 09-27-15
    Ehud Shavit Ramot-Menashe, Israel 09-27-15 Member Since 2014
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    "A one sentence idea delivered in four hours"

    Godin is here coming to tell us one very important idea - good marketing is telling a story your customer would buy-in to, believe, and share. Great! What else did I learn thru this audiobook? actually not very much. He is taking this message and stretching it thru the hours, with many stories he is telling to show us that it is really that way, but nothing more.
    You don't get any systematic learning about how to craft a good story, how to tell it, how to decide on a customer segment, or any other important information that will assist you in implementing this basic idea.

    0 of 0 people found this review helpful
  •  
    Mahmoud 09-11-15
    Mahmoud 09-11-15
    HELPFUL VOTES
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    "Authentic story"

    This book is about how to tell an authentic story to the right people the right way. I highly recommend this book to anyone who has or will start a new product.

    0 of 0 people found this review helpful
  •  
    Julio Muniz Miami Fl 07-27-15
    Julio Muniz Miami Fl 07-27-15 Member Since 2014
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    "Remarkable"

    The author unlocks a new way to approach your marketing strategy.
    Very useful for marketing students and marketing professionals.

    0 of 0 people found this review helpful
  •  
    Richard Bigsby 04-30-15 Member Since 2013
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    17
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    "Reset my Thinking"

    Seth will give you the "aha" moments and ideas that will break you out of the foot nailed to the floor syndrome wondering why you're running in circles.

    Become a better storyteller...

    Not to sell more.

    Become a better storyteller.. To help others tell the story

    Much follows the best of the storytellers and Seth is certainly one.

    0 of 0 people found this review helpful
  •  
    Mr. Benjamin J. Galea 03-28-15
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    8
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    "Marketing Genius"

    Seth does it again. Simple. Profound. Insightful. Compelling. Seth does it again. Highly recommended to anyone who wants to understand the marketing essentials

    0 of 0 people found this review helpful

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