Blue Ocean Strategy, Expanded Edition

How to Create Uncontested Market Space and Make the Competition Irrelevant

By: W. Chan Kim, Renée Mauborgne

Narrated by: Roger Wayne

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans" - untapped new market spaces ripe for growth.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: "Help! My Ocean Is Turning Red"; updates on all cases and examples in the book; and two new chapters and an expanded third one - "Alignment, Renewal, and Red Ocean Traps" - that address some of the most pressing questions listeners and readers have asked over the years.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2015 Harvard Business Publishing Corporation (P)2020 Gildan Media

Great strategy book, but wooden performance and outdated examples

Blue Ocean Strategy is a brilliant idea that urges companies to do better. Provide a high value, low cost offering that’s hard to imitate.
The author walks through interesting case studies and frameworks to put it into practice.

It feels wrong to hard to knock the author for dated examples (up until around 2005) for a more timeless strategy book, but I would love to see more consideration of contemporary problems and confirmation that things haven’t changed in the last generation.

Its also performed by what sounds like the most boring B -school professor the author could find.
Lots of strange pauses and semi-monotone delivery.

Timeless Information

Many books are written to help business owners and managers stay on the cutting edge of relevancy. Few are timeless. In the future I'm sure some author will rehash and change up this information to create what they feel will be a updated version. We'll see. In the meantime even if such an attempt is made this book will be worth going through because these principles are timeless. They will hold true as long as we have a free-market society.

The opportunity you never knew you had!

This book opens up the thought of how to reassess your marketplace. What’s makes you unique to your marketplace and how it is a blue ocean for your company. The value equation of supply and demand sometimes needs to change location even if only in minds of the customer.

Good in between

Book contains a decent explanation of how to implement the strategy and gives real world examples of other companies.

Provides good tips and guidelines

We are in the process of developing new products (services) and this book was recommended on a few lists I found online related to innovation. The narration is OK but certainly not the easiest to listen to; I found that I was forcing myself to listen from time to time.
The content of the book is helpful and surely gives good tips and guidelines on how to drive the innovation process and what values to focus on.