Showing titles in Business & Careers

No one gives you a manual for how to be a great leader. Enter leadership expert Donna Lichaw. Drawing on psychology, neuroscience, design thinking, and her years of experience coaching business leaders from the likes of Amazon, Disney, Google, and Mastercard, Lichaw's tried-and-true leadership development methods will empower you to activate your superpowers, achieve your mission, and bring your team along for the ride.

American households are awash in expensive credit card debt. But where did all this debt come from? In this history of the rise of postwar American finance, Sean H. Vanatta shows how bankers created our credit card economy and, with it, the indebted nation we know today.

It's hard to imagine our world without its stars and celebrity geniuses—they become a part of our culture and history, seeming permanent and preordained. But as Cass Sunstein shows in this startling book, that is far from the case. Focusing on both famous and forgotten (or simply overlooked) artists and luminaries in music, literature, business, science, politics, and other fields, he explores why some individuals become famous and others don't, and offers a new understanding of the role of greatness, luck, and contingency in the achievement of fame.

Love Your People centers on entrepreneurial leadership's core goal: delivering exceptional results. This groundbreaking book champions a love-based approach as a catalyst for not only enhancing workplace dynamics, but also driving superior performance.

When Getting Things Done was published in 2001, it was a game changer. By revealing the principles of healthy high performance at an individual level, it transformed the experience of work and leisure for millions. Twenty years later, it has become clear that the best way to build on that success is at the team level, and one of the most frequently asked questions by dedicated GTD users is how to get an entire team onboard.

Go Next-Level is the must-listen, nine-step blueprint that will take your business or life to extraordinary levels of success and satisfaction.

Renowned entrepreneur and executive director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling Disciplined Entrepreneurship, the author delivers a comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth.

Ilya Strebulaev has spent the last two decades at Stanford studying VCs’ counterintuitive approaches to decision-making, and the reasons behind the success and failure of corporate innovation efforts. Alex Dang, a senior leader at McKinsey and Amazon, has seen up close the impact VCs’ thinking and mechanisms can have on a business’ success. Together in The Venture Mindset, they present nine distinct principles that can help anyone looking to transform their business and achieve extraordinary results, no matter the industry.

Elias Aboujaoude’s distinctive exploration of leadership provides unusual insight into understanding who should and should not be striving for leadership positions. Dr. Aboujaoude takes on the culture at large, explaining how our cult-like obsession with leadership gives narcissists an edge and results in leadership failure everywhere we look—and how resisting the imperative to rise at all costs can leave many with an inferiority complex.

When Getting Things Done was published in 2001, it was a game-changer. By revealing the principles of healthy high performance at an individual level, it transformed the experience of work and leisure for millions. Twenty years later, it has become clear that the best way to build on that success is at the team level, and one of the most frequently asked questions by dedicated GTD users is how to get an entire team onboard. By building on the effectiveness of what GTD does for individuals, Team will offer a better way of working in an organisation.

From one of the first and few women of color to reach the C-suite in Silicon Valley, Apple’s former chief of HR and first VP of inclusion and diversity, comes a heartfelt story of growing up Black and female in a world with little regard for either and a practical road map for embodying the best in yourself and emboldening others along the way.

The world of work continues to grow more complex with hybrid work, a shortage of talent, and a mandate for more inclusive environments with a true DEI perspective. These changes have created many exciting opportunities but also carry big risks for HR managers on the front lines in organizations in transition.

Delve deep into the dynamic world of venture capital with this comprehensive audiobook bundle. "Venture Capital and the Finance of Innovation" demystifies the complex relationship between venture capital and groundbreaking innovations. In "The Business of Venture Capital," gain expert insights into the fundamental principles and practical approaches that shape the venture capital industry. Together, these audiobooks provide a holistic view of venture capital, covering both the strategic and operational aspects of funding innovative businesses.

ATTENTION SALES REPS: What's that beautiful sound you hear? Is it the babbling of a clear, cold brook? Is it the laughter of an innocent child? Is it the tender refrain of a meadowlark? No! It's the sweet sound of "YES" - the sweetest sound in sales! Learn how to smoothly create an abundance of closing opportunities and get more Yesses than ever before. The hallmark of every master closer is knowing several ways to close deals. Now you can know just when to act, when to hold back, and exactly when to close. Learning this one simple approach means you'll be able to close more sales in less ...

In order to achieve great success in the field of selling, you need product knowledge, people skills, and discipline. Your company provides product knowledge and gives you an idea of who your ideal clients will be. You provide your own discipline to learn the ropes, be well-organized, and treat your clients well. Tom Hopkins teaches you the people skills aspect of selling. Tom Hopkins is a master sales trainer, and an authority on the subject of selling. He has authored 18 books on the subjects of selling and success. Nearly three million copies of his books have been purchased and read by ...

How to Write a Winning Business Plan presents a process that is grounded in reality and analyzed in comparison to the greatest corporate organizational approaches now available. Whatever industry you're in or ambition you have for expansion, it will not matter. Using this approach, you can learn more about your company and set more reasonable objectives for the future.

Mastering Executive Leadership: A Coach's Guide to Unlocking Potential is an essential listen for anyone invested in the transformative power of leadership coaching. This comprehensive guide illuminates the path to becoming an impactful executive coach, offering deep insights into the complex dynamics of leadership in the modern business environment.

80% of your online advertising doesn’t reach your audience. People delete cookies and block ads. How can you reach your audience? There’s a new way. Your audience wants useful information. If it’s useful, they will share it. Use content marketing to give your audience what it wants. Based on real-world experience with Fortune 500s and Silicon Valley startups, this book covers: • How Content Marketing fits into your marketing • How to build your Content Marketing strategy • Use Influencer Marketing to distribute your content • Use SEO and PPC with your Content Marketing • ...

Em Optimal, Daniel Goleman e Cary Cherniss revelam como a inteligência emocional pode nos ajudar a ter um ótimo dia frequentemente e como definir metas realistas e alcançáveis. A satisfação por esses períodos tão produtivos consequentemente nos leva ao nível "optimal". Este livro é resultado de mais de três décadas de estudos e aplicação da inteligência emocional na vida e nas empresas, e traz ferramentas para o desenvolvimento de líderes, equipes e organizações mais inteligentes emocionalmente.

“One of the most significant marketing books I’ve ever read.” Scott Hogle, President, iHeart Media and author of the bestseller Persuade Increasing conversion rates for digital marketing campaigns is an increasingly complex task. Conversion Marketing is written to help cut through the complexity of your marketing stack and provide clear answers to what type of campaigns to run for your business. Whether you are planning B2B campaigns, B2C, mobile app engagement, or social media strategy, Conversion Marketing clearly lays out the top twenty-four promotional tools that convert audiences...