Stories That Stick

How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

By: Kindra Hall

Narrated by: Kindra Hall

What stories do you need to tell, and how do you tell them?

Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies.

Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate:

• The Value Story—convince customers they need what you provide.
• The Founder Story—persuade investors and customers your organization is worth the investment.
• The Purpose Story—align and inspire your employees and internal customers.
• The Customer Story—allow those who use your product or service to share their authentic experiences with others.

Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.

Stories That Stick offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?

Critic reviews

'Here's the story: your business is in its current state, you buy this book, read it in one sitting like I did, have your mind blown, your business greatly improves. End scene. Lots of people tell stories, a few are great at it and one can show you how to do it. That's the story of Kindra and this book.' --Scott Stratten, bestselling, award-winning author and Hall of Fame Speaker/Storyteller

'In my business, telling a personal story is the essence to authenticity, and proof that what I do and who I help really achieves results. Stories share a journey that me and my team can identify with and provide a way to personally connect with our clients.' --Autumn Calabrese, Entrepreneur, fitness and nutrition expert

'Storytelling is an art form often lost today among snippets, sound bites, and buzzword copy. Which is unfortunate, because story is how we've connected with each other since language began. In Stories That Stick, Kindra Hall beautifully weaves the argument for story with the best way to craft one. Advice every business owner and influencer needs to understand.' --Mel Robbins, author of the international bestseller The 5 Second Rule

'Storytelling is an essential business skill. It makes data more compelling and communication more effective. In her book, Kindra Hall makes storytelling accessible to anyone. You don't have to be a great writer to tell great stories--you just need to know how to tell Stories That Stick. --Charles Duhigg, bestselling author of The Power of Habit and Smarter Faster Better

'Timely, personal, poignant, and powerful, Stories That Stick is required reading to grow your business with the power of stories. Highly recommended!' --Jay Baer, Founder of Convince and amp; Convert, coauthor of Talk Triggers

'Whatever you do, wherever you are in your career, this is the book to read right now. Practical, funny and true, Kindra's new book is a keeper.' --Seth Godin, New York Times bestselling Author of This Is Marketing

Good but not enough instruction

The book is good. There is no doubting the value of storytelling. IMHO, Hall does a wonderful job highlighting the importance and nuances of storytelling but falls short on arming the reader with unique, insightful DIY instructions. My main concerns:

1. too much emphasis on ‘why storytelling.’ We already bought the (audio)book, no need to discuss that 2 hours in.
2. Not enough instruction. Hall admits she doesn’t like writing a How To chapter, and it shows. Much of the book is story examples instead of How To material. She tells stories about other great storytellers but never dissects their work.

I didn’t think I could but now I believe I can!

Thank you Kendra for writing this book! I am more analytical by nature and love facts and information and have always struggled to tell stories. I’ve been looking for help in this area for years and years and the answer is this book! You broke it down in easy parts, you made it seem like a natural human thing to do, and you influenced me to have the confidence that I too can tell stories!

Just the book I was looking for

Clear, insighful and, of course, full of inspiring stories. To anyone looking to understand what storytelling is all about and why it is soo valuable, read/hear this book. I like this book so much I'm buying the kindle version to highlight it and consult it more easily :)

Once upon a time…

Once upon a time there was a book that delivered the goods so that I can connect in an even more meaningful way with the people I get to serve. Thanks Kindra Hall for one nugget after the next.
- Dean Harder
Author of Stop Pitching

Definitely Sticks!

I have always admired story tellers and thought it was a gift you were born with and not for me. I even did a workshop on storytelling some time ago and it helped somewhat. Kindra Hall’s book though has given me both a framework and tips to find my stories that are worth telling. Many of the examples that she uses throughout the book are very illustrative and make the concepts stick. Highly Recommended!