Make More Money with Your Product or Service is a step-by-step guide to making money from your products, services, and any books or programs you develop based on them. It includes much the same information as Make More Money from Your Book, with a focus on marketing products or services.
Part I deals with getting started. It covers:
- Setting goals
- Building other income sources from your product or service
- Developing other products, services, and programs
- Conducting a workshop or seminar
- Putting on programs for local groups
- Contacting the local press and building your portfolio
- Contacting speakers bureaus and meeting planners
- Publishing in multiple formats and popular platforms
Part II deals with creating an online sales campaign. It covers:
- Using the squeeze page, sales page, and free gift approach
- Creating compelling content
- Getting paid with a payment platform
- Building traffic with text and video ads
- Installing WordPress on your squeeze page or website
- Using Instabuilder or other sitebuilders
Part III deals with using blogs, podcasts, audiobooks, and videos.
Part IV deals with advertising, promotion, and the social media.