APE: Author, Publisher, Entrepreneur - How to Publish a Book

By: Guy Kawasaki, Shawn Welch

Narrated by: Lloyd Sherr

This version of APE was updated with the most recent content, facts, figures, tools, and resources on March 5th, 2013. To see what content has been added since the last update of APE, please visit apethebook.com/updates. This is version 1.2 (Baldacci).

In 2011 the publisher of one of my books, Enchantment, could not fill an order for 500 ebook copies of the book. Because of this experience, I self-published my next book, What the Plus!, and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. As Steve Jobs said, "There must be a better way."

With Shawn Welch, a tech wizard, I wrote APE to help people take control of their writing careers. APE's thesis is powerful yet simple: filling the roles of Author, Publisher, and Entrepreneur yields results that rival traditional publishing. We call this "artisanal publishing" - that is, when writers who love their craft control the publishing process and produce high-quality books. APE is 411 minutes of step-by-step, tactical advice and practical inspiration. If you want a hype-filled, get-rich-quick book, you should look elsewhere. On the other hand, if you want a comprehensive and realistic guide to self-publishing, APE is the answer.

©2013 Guy Kawasaki & Shawn Welch (P)2013 Audible, Inc.

Critic reviews

" APE is easily the most comprehensive, best organized, nuts-and-bolts-useful work on self-publishing I've seen to date. I think Guy has written the bible on self-publishing, and I expect it will be recognized - and widely used - as such." (Barry Eisler, best-selling novelist)

"As digitization creates a revolutionary opportunity for writers to become their own publishers a new self-publishing infrastructure has emerged. This book will become the standard guide to this new publishing universe." (Jason Epstein, former editorial director of Random House and co-founder of On Demand Books)

"Guy's book is the perfect companion on the journey of independent publishing and great reading for the millions who aspire to become authors." (Atif Rafiq, General Manager, Kindle Direct Publishing at Amazon.com)

Comprehensive guide to self-publishing

Nuts and bolts all here in an eminently readable/listenable guide. More detail than I've seen in any other book, but really well constructed, so you don't get lost/buried.

good stuff for first time publisher

this is a good book for first time publisher. some of it is fluff. however when things get specific then I advise posting attention.

If your looking to self publish this is the book!

If you could sum up APE: Author, Publisher, Entrepreneur - How to Publish a Book in three words, what would they be?

Publish your book! This book is the best book on self-publishing that I have read to date!

What was one of the most memorable moments of APE: Author, Publisher, Entrepreneur - How to Publish a Book?

Great insights on how to publish a book!

What about Lloyd Sherr’s performance did you like?

Great Narration!

Any additional comments?

I bought the physical copy of the book as well so that I could use as a reference point!

Great book for any new author!!

This book exceeded my expectations!! There is so much good information. I imagine I will keep going back to it to help with my future releases

What an Education!

I started listening to this audiobook nearly a year ago. I thought it was good. But now that I finished writing my novel, the information is vital to me. I just finished listening and I think this informative book is great! It answered all my questions about publishing. I'm going to listen again!