The Conversion Code, 2nd Edition

Stop Chasing Leads and Start Attracting Clients

By: Chris Smith

Narrated by: Chris Smith

Length: 8 hrs and 45 mins

Publisher's summary

The new edition of the bestselling book for real estate agents, loan officers, and SaaS and small businesses.

In The Conversion Code: Stop Chasing Leads and Start Attracting Clients, Second Edition, digital marketing and lead conversion expert Chris Smith delivers the ultimate exploration of the marketing and advertising tactics that are successfully generating higher-quality leads that are easier for salespeople to convert. Smith researches and tests the latest and most popular platforms, including TikTok, YouTube, and Instagram, while also studying the most effective sales techniques, tools, and scripts.

In this book, you'll learn to:

• Increase your lead conversion rate, reduce your cost per lead, and improve your overall ROI from marketing and sales
• Generate an endless supply of high-quality leads from social media that are easy to convert into closed sales
• Stop chasing leads and start attracting clients with amazing marketing and clever ads
• Adapt to the consumer privacy changes that have made targeting ads and getting leads to answer the phone harder than ever
• Differentiate your brand in a way that positions you as the authority and gets people contacting you who are already sold.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2022 John Wiley & Sons, Inc. (P)2022 Ascent Audio

Some of the best and most practical information around

The material is easy to digest, simple to comprehend, and presented in a thoroughly entertaining way. I bought the hardback edition halfway through listening to this, it’s that good!

Like a PhD in Attraction Marketing

Chris opened my eyes to looking at leads in a new way. I love that the focus is on putting out such rich content, people come to me.

I also bought the book so I can go back and complete all the Do This Right Now challenges and reference different topics as they need to be revamped in my business.

His narration is a little monotone (unlike his real personality) but I appreciated his pace and clarity. Excellent book!

A must read!

This book is a great tool for me in the real estate industry. I am going to go through it again.

Excellent Read

very compelling, riveting. great information to become a successful closer. information to become and stay focused.

Great book for online marketing.

Lots of current how to information here. Worth the listen. Especially for real estate agents.

Already read it twice

Chris’ first book helped me define my career. This book will help me perfect it. I’ve already read it twice, but twice might not be enough!

Great book

This is a great book for sales and marketing strategy. It’s definitely one to use again and again.

🔥💪A tactical guide to marketing in 2022 & beyond

Being such a huge fan of the original conversion code (also a must own), my only concern was that this second installment would overlap or rehash too much of the original. I was wrong!

Once again, I was reminded of how much I still have to learn as this volume is packed with step by step instructions for marketing, selling, and developing personal brand at the highest level.

Similar to the first installment, it'll probably take a year or two for the average person to start executing on even the most basic strategies offered in the book.

It gives me real peace of mind to know my online marketing presence is future proofed and will remain at the tip of the spear, and ahead of the competition for years to come, thanks to this book and it's predecessor...

Great work Chris!

Great book

Worth it!
Especially with the updated version, it is great and has wise insights. My favorite quote - timid salesmen have skinny kids. Lol