Having the emotional intelligence to influence other people is an essential life skill. The level of your communication is in direct relation to your level of success, wealth, and even happiness.
All of the greatest achievements of man started out as an idea in the mind of one man or woman. However, without leveraging the collective power of other people, most of them would never have seen the light of day.
Craig Beck has devoted the last two decades to studying the communication secrets of genuinely successful men and women. He has combined that extensive research with his experience as a former hypnotist and as a master practitioner of Neuro Linguistic Programming (N.L.P.).
The result is Bulletproof Persuasion, a degree course in advanced techniques to influence and persuade people in all walks of life. It doesn't matter whether you work in the sales industry or not. We are all salesmen whether we like it or not. Whether you are pitching to a client or trying to get your kids to bed on time - we never stop selling.
This book will give you the 10 most powerful compliance techniques ever discovered, to smash through your targets and rapidly manifest your goals, desires, and dreams. All by harnessing the intelligence, skills, and power of other people.
Another great book from Craig Beck. He's obviously well researched and the combination of his expertise in Psychology, NLP, and Behavioral Economics show through.
Bulletproof Persuasion provides an entertaining overview of the hidden forces (laws) of persuasion. He is correct that these forces, like gravity, work whether you like them. Craig is somewhat notorious for repeating sections of material he's already published... this book contains a few. I'm sure he has good reason for this, but I've docked a star on story here.
Overall, this is great content and fantastic narration! Bulletproof Persuasion does great job of staying out of the minutia while pointing out what you need to know.This is especially true in the area of body language and NLP. Craig has done the work so you don't have to. This content is highly valuable and certainly worth the credit!
P.S.- If you take nothing else from this book other than a better understanding of the Law of Scarcity you'll be just fine :)
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