Re-imagine!

Publisher's Summary

What, according to Tom Peters, Chairman of Tom Peters Company, is the problem with the way people do business today? Well-intentioned people who like to get things done are being thwarted at every step of the way by absurd organizational barriers and by the egos of petty tyrants.

Focusing on how the business climate has changed, this inspirational audiobook outlines how the new world of business works, explores radical ways of overcoming outdated company values, and embraces an aggressive strategy that empowers talent and brand-driven organizations where everyone has a voice.

His vision: Employees who dance from project to project, making "it" up as they go along. Enterprise that reduces the bureaucracy to almost nothing. Societies that educate their young to break the rules and invent vivid new futures.

More than just a how-to book for the 21st century, Re-imagine! is a call to arms, a passionate wake-up call for the business world, educators, and society as a whole.

©2003 Tom Peters (P)2003 New Millennium Audio, All rights reserved

Critic Reviews

"In no small part, what American corporations have become is what Peters has encouraged them to be." (The New Yorker)

Dead-on and Relevant

Tom Peters, far from the typical rah-rah business advice guru, is both grounded and passionate, practical and visionary. The segments on leadership, globalization, and personal service were solid on target. And he did a great job reading his book.

12 of 15 people found this review helpful

Interesting Ideas

I like Tom Peter's view on modern business. However, I was a little surprised by how monotone his voice was for his own book. The printed edition has technicolor all over the place, but the audio version seems black-and-white. If it wasn't for Tom's message, I would have given it only two stars.

2 of 2 people found this review helpful

Pay attention

Tom captures what most people leave out- passion, vision, and execution. In today's times the typical business has changed. Things are constantly changing. That is why I really enjoyed reading this book, and you should read it too.

2 of 2 people found this review helpful

Get the book, Its worth the dough!

I think the research is definitely a bit off and a lot of the substance is reprocessed from other popular books and thought leaders and presented in an opinionated and at times arrogant demeanor. Also bothersome is the ambiguous references to personal meetings and sources i.e ?WAGs? that many futuristic predictions are derived from. I point this out to support comments in other negative reviews about less than accurate research and borderline arrogance. Yes you will find that in this book. I read the negative reviews before I bought the book and can honestly say it is worth it! Folks this is an opinionated lecture from one of the country?s top 20 if not the top 10 thought leaders, it?s not a research paper. Arrogant by his own admission, he pokes and prods the entrenched corporate mentality that is instilled in many of us, daring us to reinvent, redefine, recreate, rejuvenate and in short reimagine. You will not find any blueprints or flowcharts to follow his prescriptions but you will find excellent examples of where the leadership mentality should be (from the leadership mindset, mind you) and a few best practices. He is right on the money on his observations on the future of middle management, the state of education and the potential of the businesswoman and baby boomer market. If you are a part of any government body, any rigidly structured company structure or culture or if you are a purveyor of a mundane product or service then you will not like this book. I think, if you are in marketing, part of a creative team, responsible for managing a group of people or if you are a student you will identify with his observations and see his predictions around the corner. Get the book! Its worth the dough!

4 of 5 people found this review helpful

He did it again!

Tom Peters did it again! The book has the rithm of an action movie: you can't stop until the audiobook is over!
Pure pleasure and in-depth analysis that any professional should hear and think about!

1 of 1 people found this review helpful

not that great

this is a long rant about how to do business in the new world according to the author. It does have some valuable insights, but not that great. This doesn't repect your time that much either. It's more like a way for the author to let off steam. There is some info, widely spread out, with a bunch of garbage in between. A lot would have sounded good 5 years ago, but it's almost outdated now. Get something more organized to educate you.

3 of 4 people found this review helpful

B-Schools Beware!!!

If you don't have a clue who Tom Peters is, don't worry. Listen to this book or read it or do both and you will know who Tom Peters is. He is the deep down hidden inner voice we know we have but are afraid to bring forward. Tom Peters says the truth about the world around us. If you don't think so, listen, then look around for 5 minutes and things will be crystal clear.

This information is beyond anything given at any "old" business school. This should be MANDATORY reading/listening for everyone and anyone thinking about "surviving in the new competitive environment" that is TODAY the norm.

Even if you aren't in B-School, you still need to listen/read this information before it is too late.

1 of 1 people found this review helpful

Brilliant & Bold

This audio book is the boldest gutsiest opinion I have heard in a long time. The points the author makes reflect his opinion on the way things are and should be. I do not agree with all of his assumptions and predictions but I find that every one of them is an eye-opening jaw dropping food for thought or at least for those who are willing to look at the world from different angles.

1 of 1 people found this review helpful

Brilliant

A must read for anyone in business (any type of business). It is read by the author, which adds to the impact. It is honest, eye opening and really make you think. Listen to this book and it WILL change the way your business markets its product and services and if it does not you will soon be out of business.

3 of 4 people found this review helpful

Brainfood!

I use audio books to stimulate the brain on the daily commute, ReImagine is one of the most stimulating I?ve heard. I found my self constantly having to pause the audio because my brain was working on an application for the last key point that Tom Peters had made. It has instilled a determination not to fall back into thinking in ?traditional? business terms and structures, a determination to apply at least some of the resulting ideas to my own business. The narration is captivating too, if a little brash for the sensitive UK listener. The passion, belief and emotion comes across brilliantly.

1 of 1 people found this review helpful