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Growth IQ
- Narrated by: Tiffani Bova
- Length: 9 hrs and 55 mins
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Growth IQ
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Publisher's summary
Tiffani Bova, the Growth and Innovation Evangelist at Salesforce, draws on her expertise as a consultant and practitioner to devise a new framework for business leaders looking to pursue growth. We're witnessing an age of endless customisation, and growth strategy is no exception. There's no one size fits all strategy; a winning strategy for one business may spell doom for another.
In Growth IQ, Bova determines that there are 10 simple - but easily misunderstood - growth paths and explains how companies can get a handle on their particular business context and use it to determine the right combination and sequence of growth paths to take them into the future.
Bova breaks down the strategies deployed by a wide range of companies to show you how:
- GE and John Deere have lasted over a century and continue to thrive by combining their strategy of innovative product development with a renewed focus on R&D and customer experience.
- Marvel transformed from a struggling comic book publisher to a global entertainment behemoth by realigning their market penetration strategy to focus on comic book characters instead of just comic books.
- Gateway's attempt at market expansion into brick-and-mortar retail led to its failure, while the same move by Apple has accelerated its growth.
Whether your company is on a growth spurt, in a worrying stall, or showing signs of decline, Growth IQ is your map to charting the course of your company's future.
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What listeners say about Growth IQ
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 01-05-20
I hope it to be a game changer for us
It so succinctly highlighted my shortcomings as the founder, CEO and solo runner. I have significant enhanced clarity for our 2020 strategy, and thereafter. Thank you Tiffani!!
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