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Publisher's Summary

What is the recipe for becoming a high performing b2b salesperson? 

Conversational Selling provides a detailed look into the preparation and execution of seven key sales conversations that drive success. The sales capabilities required in today’s business environment are outlined in an easy to apply format. By providing a framework and set of strategies this book will help any b2b salesperson, regardless of experience, to increase their productivity. 

Salespeople will immediately see relevance through the real-life stories and examples threaded throughout. The take away from this book is fresh look into what it takes to be a true b2b sales high performer and the know-how to go do it.

©2018 Kenneth Thomas Valla (P)2020 Kenneth Thomas Valla

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