Trademarking 101: Everything You Need to Know to Trademark Your Product and Services

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd

• UNABRIDGED (6 hrs and 26 mins)
• By Allan Dib
• Narrated By Joel Richards

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.

How to License Your Million Dollar Idea

• UNABRIDGED (6 hrs and 52 mins)
• By Harvey Reese
• Narrated By Barrett Whitener

Author Harvey Reese, a successful new-product developer, consultant, and licensing agent, reveals his proven step-by-step process for formulating an idea that manufacturers are willing to pay for. He gives you the nuts and bolts information on patents, negotiating the deal, and the licensing process. Filled with examples of successful, well-known licensing ventures, How to License your Million Dollar Idea has all the information and motivation you need to grow your idea into a fortune.

The Entrepreneur's Video Tool Guide: Discover the Fastest, Cheapest, and Easiest Way to Start Creating Pro-Quality Business Videos Using Low-Cost and No-Cost Tools and Techniques

• UNABRIDGED (1 hr and 50 mins)
• By David Power
• Narrated By David Power
• Whispersync for Voice-ready

As a species, humans are genetically-programmed to rely on subconscious, physical cues to determine who we can trust and who we should avoid. These cues include: eye contact, facial expressions, vocal intonation, and body language. Blog posts and other written content don't convey these cues. Neither do podcasts or other forms of audio. Video is the only medium that offers our prospective clients and customers a direct view into our human side. And when our videos are hosted online, they go to work for us 24 hours a day, every day of the year.

The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage

• UNABRIDGED (8 hrs and 49 mins)
• By Daymond John, Daniel Paisner
• Narrated By Daymond John, Sway Calloway
• Whispersync for Voice-ready

Here, the FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically and market your ideas more imaginatively.

The Startup Checklist: 25 Steps to a Scalable, High-Growth Business

• UNABRIDGED (7 hrs and 3 mins)
• By David S. Rose
• Narrated By David S. Rose
• Whispersync for Voice-ready

The Startup Checklist is the entrepreneur's essential companion. While most entrepreneurship books focus on strategy, this invaluable guide provides the concrete steps that will get your new business off to a strong start. You'll learn the ins and outs of startup execution, management, legal issues, and practical processes throughout the launch and growth phases and how to avoid the critical missteps that threaten the foundation of your business.

Inventor's Workshop: How to Develop and Market Your Inventions

• UNABRIDGED (1 hr and 47 mins)
• By Bob Schmidt
• Narrated By Clay Teunis
• Whispersync for Voice-ready

Practical guide showing inventors how to develop, prototype, protect, and market their inventions. Bob is an engineer with over 25 years experience developing and marketing products. He used his corporate and entrepreneurial experience to develop this step-by-step guide to help fellow inventors develop their products using a "boot strapping" approach. This helps inventors to successfully develop and market their inventions without breaking the bank.

The Complete TurtleTrader: How 23 Novice Investors Became Overnight Millionaires

• UNABRIDGED (10 hrs and 8 mins)
• By Michael W. Covel
• Narrated By Joel Richards

This is the true story behind Wall Street legend Richard Dennis, his disciples, the Turtles, and the trading techniques that made them millionaires. What happens when ordinary people are taught a system to make extraordinary money? Richard Dennis made a fortune on Wall Street by investing according to a few simple rules.

The Copyright Wars: Three Centuries of Trans-Atlantic Battle

• UNABRIDGED (17 hrs and 24 mins)
• By Peter Baldwin
• Narrated By Peter Johnson

Today's copyright wars can seem unprecedented. Sparked by the digital revolution that has made copyright - and its violation - a part of everyday life, fights over intellectual property have pitted creators, Hollywood, and governments against consumers, pirates, Silicon Valley, and open-access advocates. But while the digital generation can be forgiven for thinking the dispute between, for example, the publishing industry and Google is completely new, the copyright wars in fact stretch back three centuries - and their history is essential to understanding today's battles.

One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

• UNABRIDGED (8 hrs and 53 mins)
• By Stephen Key
• Narrated By A. T. Chandler
• Whispersync for Voice-ready

One Simple Idea, Revised and Expanded Edition has been revised and updated to reflect current trends and practices in the industry. In addition to teaching listeners how to turn their ideas into marketable products that companies will want to license, Key expands upon his cutting-edge product development, sales, and negotiation strategies, making note of the new opportunities and technologies available to creative people today.

Hardcore Inventing: Invent, Protect, Promote, and Profit From Your Ideas

• UNABRIDGED (6 hrs and 25 mins)
• By Robert Yanover, Ellie Crowe
• Narrated By Erik Synnestvedt
• Whispersync for Voice-ready

Based on the author’s experience in the world of inventing and promotion, Hardcore Inventing offers the kind of advice you can only learn from experience: how to developing an idea into an invention, how to build a prototype for show, how to safeguard intellectual property, how to market both strategically and in “guerilla" mode, how find investors, and much more. And all of that is based on his IP 3 Tacitical Method which breaks everything down to Invent, Protect, Promote, and Profit.

Hit Makers: The Science of Popularity in an Age of Distraction

• UNABRIDGED (11 hrs and 34 mins)
• By Derek Thompson
• Narrated By Derek Thompson
• Whispersync for Voice-ready

Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.

Thinking Like an Economist: A Guide to Rational Decision Making

• ORIGINAL (6 hrs and 10 mins)
• By The Great Courses
• Narrated By Professor Randall Bartlett

Economic forces are everywhere around you. But that doesn't mean you need to passively accept whatever outcome those forces might press upon you. Instead, with these 12 fast-moving and crystal clear lectures, you can learn how to use a small handful of basic nuts-and-bolts principles to turn those same forces to your own advantage.

Smarter Branding without Breaking the Bank: Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Little or No Cost

• UNABRIDGED (4 hrs and 55 mins)
• By Brenda Bence
• Narrated By Brenda Bence

If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have five powerful marketing resources you can use right now to get big-brand results at low cost or no cost at all. Step One: Shift your mindset. International branding expert Brenda Bence has created the ultimate guide to branding on a tight budget. From scratch - and with almost empty pockets - Brenda used inventive, low-cost methods to build her own international brand.

Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale

• UNABRIDGED (8 hrs and 4 mins)
• By Paul Smith
• Narrated By Paul Smith

Despite all the high-tech tools available to salespeople, the most personal method still works best. Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made. Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena.

The Millionaire Real Estate Investor

• UNABRIDGED (9 hrs and 42 mins)
• By Gary Keller, Dave Jenks, Jay Papasan
• Narrated By Cliff Haby

Keller Williams' The Millionaire Real Estate Investor is your handbook to the tried and true financial wealth-building vehicle that rewards patience and perseverance and is available to all: real estate.

You'll learn about the myths about money and investing that hold people back and how to develop the mindset of a millionaire investor; how to develop sound criteria for identifying great real-estate investment opportunities; and more.

Rich Dad Advisors: Start Your Own Corporation: Why the Rich Own Their Own Companies and Everyone Else Works for Them

• UNABRIDGED (6 hrs and 56 mins)
• By Garrett Sutton
• Narrated By Steve Stratton, Garrett Sutton

We live in a highly litigious world. As you live your life you must keep your guard up. As you grow your wealth you must protect it. For those who don't, predators await, and their attorneys will use every trick in the toolbox to get at your unprotected assets. Start Your Own Corporation educates you on an action plan to protect your life's gains. Corporate attorney and best-selling author Garrett Sutton clearly explains the all-too-common risks of failing to protect yourself and the strategies for limiting your liability going forward.

Get Smart: How to Think and Act Like the Most Successful and Highest-Paid People in Every Field

• UNABRIDGED (4 hrs and 13 mins)
• By Brian Tracy
• Narrated By Brian Tracy
• Whispersync for Voice-ready

In business and in life, you must be smart to get ahead. As things shift and change quickly, you need to tap in to your brain - learn how to think smartly - in order to make sure that you maximize your opportunities. In Get Smart!, internationally acclaimed business guru, speaker, author, and productivity expert Brian Tracy has laid the groundwork on how to easily reconfigure your negative thinking patterns and habits and reprogram your brain to achieve its maximum potential.

Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

• UNABRIDGED (6 hrs and 10 mins)
• By Gregory V. Diehl
• Narrated By Gregory V. Diehl

After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products to become irreplaceable to your audience.