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Total Competition Audiobook

Total Competition: Lessons in Strategy from Formula One

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Publisher's Summary

Total Competition is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published.

Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions. In 2017, he was appointed F1's managing director, motor sports, by the sport's new owners, Liberty Media. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it and where occasionally he got things wrong.

Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone and the cut-throat world they inhabited, where coming second is never good enough. This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates; it will also provide many lessons in how to achieve your own business goals.

©2016 Ross Brawn, Adam Parr (P)2017 Simon & Schuster Audio UK

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    Marsha Pauma Valley, CA, United States 08-20-17
    Marsha Pauma Valley, CA, United States 08-20-17
    HELPFUL VOTES
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    10
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    4
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    "great insight"

    Was a great listen for those interested in F1 beyond the glam. Technical insight and strategic philosophy make it worth the time.

    0 of 0 people found this review helpful
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  • Amazon Customer
    8/18/17
    Overall
    Performance
    Story
    "Compelling"

    Excellent insight into Ross & his approach not just to F1 but in general, thoroughly enjoyable listen & a must listen for anyone in a leadership role

    2 of 2 people found this review helpful
  • C. Rowley
    Staffordshire, UK
    9/22/17
    Overall
    Performance
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    "Most engaging title I've listened to from Audible"

    Most engaging title I've listened to from Audible. Facinating content. Well read and a gripping conversational style.

    1 of 1 people found this review helpful

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