Regular price: $19.59

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
OR
In Cart

Publisher's Summary

A revolutionary marketing strategy proven to drive sales and growth.

They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about key word-stuffing and link-building; in fact, using those tactics today gets your webpage shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries.

Author Marcus Sheridan's pool company struggled after the housing collapse; today, they're one of the largest pool installers in the US, turning away millions of dollars in business they simply cannot accommodate every year. How did he manage it? He answered questions.

This audiobook shows you how Marcus's strategy can work for your business, and how to use your keyboard to bring customers through the door.

  • Boost your company's web presence with methods that work
  • Build a level of trust that generates customer evangelism
  • Leverage your in-house resources to produce winning content
  • Utilize tactics that work, regardless of industry or sector

When people have questions, they ask a search engine. If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day. Drop the marketing-speak, stop "selling", and start answering. Be seen as an authority, not just another advertisement. They Ask You Answer describes a fresh approach to marketing and the beginning of big things for your business.

©2017 Marcus Sheridan (P)2017 Gildan Media LLC

What members say

Average Customer Ratings

Overall

  • 4.8 out of 5.0
  • 5 Stars
    48
  • 4 Stars
    11
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0

Performance

  • 4.7 out of 5.0
  • 5 Stars
    41
  • 4 Stars
    8
  • 3 Stars
    3
  • 2 Stars
    0
  • 1 Stars
    1

Story

  • 4.7 out of 5.0
  • 5 Stars
    37
  • 4 Stars
    12
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    0
Sort by:
  • Overall
  • Performance
  • Story

Digital Agency Ready to Answer!

My name is Chris and I have been a fan of Marcus's for a while now. I was so excited to get his book. I own digital marketing agency (Colorado Web Impressions) and in my industry it's a lot like the car industry where people can get a bad reputation fast! I plan to start putting all of the lessons learned within this book to use within the next few months for my business! Blessings to you Marcus

2 of 3 people found this review helpful

  • Overall
  • Performance
  • Story

Incredible Bookand a MUST READ for Business Owners

Loved the book and all Marucs' insights and honesty! Truly a great read for any marketer or business owner.

  • Overall
  • Performance
  • Story

World class info

This is the best marketing advice I have heard and I wish this book had came out 5 years ago. I will start to implement everything in this book right away.

  • Overall
  • Performance
  • Story

Great Advice Badly Narrated

Would you say that listening to this book was time well-spent? Why or why not?

Excellent book and sound advice that goes beyond the content marketing buzzwords and focuses on providing insights and advice for companies to follow in producing value-first content designed to appeal and attract prospects doing their pre-purchase research.

What was one of the most memorable moments of They Ask You Answer?

I appreciated the insights regarding how to get other departments within a company involved in the content creation process. It can be difficult to demonstrate the value of this approach to a sales team who feels writing articles doesn't fall within the scope of their duties. The book does a really good job of laying out a strategic approach to winning them over.

Who would you have cast as narrator instead of Paul Boehmer?

I was extremely disappointed in the narrator hired to read the book. The reader's voice sounds dated (like it's book on tape from the 70s or 80s) and the vocal emphasis seems "off" in many places. The delivery is robotic and patently unemotional. They would be better served to let the author read his own words.

Did They Ask You Answer inspire you to do anything?

The book inspired me to make more attempts at engaging other departments within the company to get involved with content creation.

  • Overall
  • Performance
  • Story

I will start this

Thanks for this. I will definitely start applying these things in my life. Simple but efficient. Long journey ahead but I believe this will work.

  • Overall
  • Performance
  • Story

Wow- I'm a believer

This is my first audiobook. And yes, I was skeptical to the idea of being able to follow along without visible text. I have listened to NPR, The Economist and several other periodicals in audio form but never have I listened to a book.

After the first chapter I realized that I fully understood the concepts outlined but I also felt more engaged than if I were reading directly from text. Each of us has our own way of learning and while I have come across so many books and topics that have interested me personally, I've struggled with the commitment required to read a book in its entirety.

I only wish I discovered audible.com sooner.

  • Overall
  • Performance
  • Story

great book and better ideas. I will read it again.

I found it powerful. the ideas really where simple but important. I will read it again.

Sort by:
  • Overall
  • Performance
  • Story
  • Darren McKenna
  • 02-11-18

Probably the best book I've read on marketing!

For anyone looking for a great introduction to content marketing and understanding the customer read this!

  • Overall
  • Performance
  • Story
  • M. Venner
  • 10-11-17

light bulb moments

very easy to follow and understand, many light bulb and duh moments, highly recommended and lots of actions generated on the back of it.

  • Overall
  • Performance
  • Story
  • Rich Munn
  • 09-05-17

Voice doesn't suit the book

The voice actor reading this was unfortunately chosen, and better suited to a Dickens novel. A fairly monotonous pseudo-British accent doesn't work well for an American author. It makes it hard to listen to, though the content is excellent.

  • Overall
  • Performance
  • Story
  • Anonymous User
  • 06-28-17

Every business owner should read this

& their staff too!

There's good, actionable advice in this book to help you grow your business using Inbound Marketing.

  • Overall
  • Performance
  • Story
  • gary
  • 10-03-17

This book has literally change my world

The information that has been described in this book has literally changed my world, this book has made me look at business in a completely different view. the elements in this book will revolutionise my business and the customer experience and their journey.

0 of 1 people found this review helpful