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They Ask You Answer Audiobook

They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer

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Publisher's Summary

A revolutionary marketing strategy proven to drive sales and growth.

They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about key word-stuffing and link-building; in fact, using those tactics today gets your webpage shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries.

Author Marcus Sheridan's pool company struggled after the housing collapse; today, they're one of the largest pool installers in the US, turning away millions of dollars in business they simply cannot accommodate every year. How did he manage it? He answered questions.

This audiobook shows you how Marcus's strategy can work for your business, and how to use your keyboard to bring customers through the door.

  • Boost your company's web presence with methods that work
  • Build a level of trust that generates customer evangelism
  • Leverage your in-house resources to produce winning content
  • Utilize tactics that work, regardless of industry or sector

When people have questions, they ask a search engine. If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day. Drop the marketing-speak, stop "selling", and start answering. Be seen as an authority, not just another advertisement. They Ask You Answer describes a fresh approach to marketing and the beginning of big things for your business.

©2017 Marcus Sheridan (P)2017 Gildan Media LLC

What Members Say

Average Customer Rating

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Performance
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  •  
    Chris Heidlebaugh 08-04-17
    HELPFUL VOTES
    4
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    7
    4
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    "Digital Agency Ready to Answer!"

    My name is Chris and I have been a fan of Marcus's for a while now. I was so excited to get his book. I own digital marketing agency (Colorado Web Impressions) and in my industry it's a lot like the car industry where people can get a bad reputation fast! I plan to start putting all of the lessons learned within this book to use within the next few months for my business! Blessings to you Marcus

    2 of 2 people found this review helpful
  •  
    Jon 10-08-17
    Jon 10-08-17
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "great book and better ideas. I will read it again."

    I found it powerful. the ideas really where simple but important. I will read it again.

    0 of 0 people found this review helpful
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  • M. Venner
    Essex-UK
    10/11/17
    Overall
    Performance
    Story
    "light bulb moments"

    very easy to follow and understand, many light bulb and duh moments, highly recommended and lots of actions generated on the back of it.

    0 of 0 people found this review helpful
  • gary
    10/3/17
    Overall
    Performance
    Story
    "This book has literally change my world "

    The information that has been described in this book has literally changed my world, this book has made me look at business in a completely different view. the elements in this book will revolutionise my business and the customer experience and their journey.

    0 of 0 people found this review helpful
  • Rich Munn
    9/5/17
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    Performance
    Story
    "Voice doesn't suit the book"

    The voice actor reading this was unfortunately chosen, and better suited to a Dickens novel. A fairly monotonous pseudo-British accent doesn't work well for an American author. It makes it hard to listen to, though the content is excellent.

    0 of 0 people found this review helpful
  • Anonymous
    6/28/17
    Overall
    Performance
    Story
    "Every business owner should read this"

    & their staff too!

    There's good, actionable advice in this book to help you grow your business using Inbound Marketing.

    0 of 0 people found this review helpful

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