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Publisher's Summary

Many yoga teachers are great at teaching but often struggle with the business of yoga. Finding a balance between sharing yoga with the world and running an ethical business can be challenging. The Yogi Entrepreneur is the definitive manual on starting and growing a yoga business. Whether you are an established teacher looking to expand your student base, a new teacher fresh out of yoga teacher training, or simply considering signing up for your first yoga certification course - this book is for you.

The Yogi Entrepreneur offers chapters on becoming a yoga teacher, marketing and branding, ethics, leading retreats and workshops, developing a Wordpress website, managing social media like Twitter and Facebook, and many other important skills for success as a teacher or yoga studio owner. With scores of resources, low-cost marketing tips, and time-saving tools, this book is a yoga teacher's toolbox.

The Yogi Entrepreneur has been used in hundreds of teacher training programs around the world and has helped thousands of yoga teachers to find their audience, define their brand, and share their unique approach to yoga more effectively. Whether your teaching is rooted in more traditional styles of yoga like Iyengar, Kripalu, and Integral or in more contemporary disciplines such as Forrest, Bikram, Baptiste, and Anusara yoga, the simple and straightforward tools outlined in this book will help you to reach your true potential as a yoga teacher.

If you are ready to jump-start your yoga and meditation business, then look no further!

©2017 Darren Main (P)2017 Darren Main

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fast read, honest, methodical, overall excellent

This book is very exciting - for the seasoned yogi/entrepreneur but also for the amateur like me. Darren starts from the ground up, making the read easy to go through, understandable and honest. I really appreciate this style. It's as if he's having more of a personal conversation (with me) than writing a book, which I appreciate so much. Would highly recommend it to anyone!!!

1 of 1 people found this review helpful

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Great listen for yoga teachers

A great read for those who want some direction on where to go in their post yoga training journey. Darren clearly and easily spells out what needs to happen in order to make it as a yoga teacher. His approach is really accessible for everyone. There are even some insider tips on how to market yourself etc. A great read!

1 of 1 people found this review helpful

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A must read!

Darren is authentic and insightful in his approach. A good read, guide for those taking the next step into the yoga industry!

1 of 1 people found this review helpful

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Thoughtful and Resourceful Ideas

Wonderful examples and straight forward advice. As with many of Darren's books, this one will help lead you to a different perspective. Well Done!

1 of 1 people found this review helpful

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Excellent resource for all yoga teachers

This book provides a comprehensive overview of the ethics and business of yoga. It is an excellent resource for yoga teachers at every stage in their career.

As a yogi currently in a basic teacher training program, I appreciated that Darren encouraged readers to reflect upon their own practice, passion, and vision as a foundation to build their business.

In a "world is hungry for self-awareness," The Yogi Entrepreneur guides aspiring teachers to share their practice with their communities.

1 of 1 people found this review helpful

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wonderfully helpful and comprehensive

I enjoyed its structure and pace. This book gave me a great overview of what it takes to mindfully create my own path. Darren, through this book, has helped me get a sense of the practical decisions that should be made when balancing the need to develop a sustainable way of sharing this sacred knowledge and honoring its values as a way of life.

1 of 1 people found this review helpful

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Great for all phases of the yoga teacher journey

I would highly recommend this book for anyone exploring the possibility of yoga teacher training or looking to supplement the teaching materials they currently utilize as a yoga teacher. This guidebook has a plethora of practical resources for anyone on any portion of their endless path of yogic teacher training. Darren includes personal anecdotes and intimate experiences to share lessons learned as well as thoughtful provocations for the reader to consider in making yoga teaching and entrepreneurship their own. #yogientrepreneur @darrenjmain

1 of 1 people found this review helpful

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How to promote a business using social media

Darren provides a road map in how to build & promote a viable business using social media. I like that it includes guidance on developing relationships that can lead to long-term success. This is a great guide for many different types entrepreneurs, tips transferable to health, healing, arts & services industries.