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Publisher's Summary

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

The Art of the Start will give you the essential steps to launch great products, services, and companies - whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack.

Kawasaki provides readers with GIST - Great Ideas for Starting Things - including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.

At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real-world start-ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.

©2008 Guy Kawasaki; (P)2009 Tantor

Critic Reviews

"Kawasaki covers the basics in an effectively casual tone." (Publishers Weekly)
"His newest work addresses entrepreneurs who want to grow beyond being a company of one as well as innovators who work for large companies." (Library Journal)

What members say

Average Customer Ratings

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It's a must read!

loved it! It's a must read for entrepreneurs! Guy kawasaki details many important items. Take notes and refer to them through your journey.

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For Every Entrepreneurs

A great, quick and easy read for anyone interested in engaging entrepreneurship.

Similar in a way to the process Malcolm Gladwell goes through, this book is a boiling down of a number of academic works on entrepreneurship into bite sized nuggets.

Some of Kawasaki's earlier books were more hype than substance but this one delivers on almost all fronts and I recommend it to entrepreneurs and students every day.

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  • Adrick
  • United States
  • 06-18-12

Great Start!

What made the experience of listening to The Art of the Start the most enjoyable?

This was a great audio book. The narrator was very good and Mr. Kawasaki's writing was informative and at times, humorous. The chapter on creating a PowerPoint was awesome!

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  • emily
  • BOULDER, CO, United States
  • 06-17-12

Terrible narrator

What would have made The Art of the Start better?

Would have loved to have listened to this because it came highly recommended but the tinny expressionless voice of the narrator sounded like it was piped from a computerized text-to-speech program and was intolerable to listen to. Had to buy the book.

Would you ever listen to anything by Guy Kawasaki again?

Sure as long as it was better performed.

Would you be willing to try another one of Paul Boehmer’s performances?

nope

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  • Eugene
  • Brooklyn, NY, United States
  • 04-02-12

Great Read!!

Would you listen to The Art of the Start again? Why?

The re-read value of this book is high. There are lessons and ideas that need to be worked into the scheme and approach of every endeavor, business or otherwise...

Have you listened to any of Paul Boehmer’s other performances before? How does this one compare?

No, but I was please with the narration...

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  • Craig
  • Plainfield, NJ, United States
  • 01-16-12

A tremendous inspiration and practical work

What made the experience of listening to The Art of the Start the most enjoyable?

Guy is a very believable fellow. I can relate to him. Common sense is the best business growth tool.

What was one of the most memorable moments of The Art of the Start?

Write a business plan for yourself and with your team, not have a consultant write it.

Have you listened to any of Paul Boehmer’s other performances before? How does this one compare?

This was my first.

Was this a book you wanted to listen to all in one sitting?

No, but I listened to it twice because it was so practical.

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  • Rick
  • EL PASO, TX, United States
  • 12-03-11

Starting From Where You Are is Key

What made the experience of listening to The Art of the Start the most enjoyable?

I've always enjoyed Guy Kawasaki. I wish many times that I have grown up in the culture of Silicon Valley as he and so many of our brightest entrepreneurs have.
He is such an entertainer and is one of my few marketing heroes.

What was your reaction to the ending? (No spoilers please!)

It didn't dissapoint. It never does with Guy. He has mastered the art of keeping wanting, coming back for more.

Which scene was your favorite?

I like the simple practical structure of the 10 slide business plan, mapped to the word document. SO many start ups, and wanna be's and strategic planners could benefit immensely by just following an old principle that Guy teaches - KISS, Keep It Simple, Stupid. Or is that Stupid Simple these days?

Was there a moment in the book that particularly moved you?

Examples always help to drive the point home and make the read something easier to share. I will remember so many lessons because of the stories that make the point.
One in particular is taking your report, printing it out and throwing all but the first two pages in the garbage, then with what is left ask yourself, is this interesting enough to invest in, or

Any additional comments?

I think the audible organization of audio material is very helpful. I tend to find myself falling asleep from time to time, or loosing focus or want to go back to a particular point and want to be abel to find it quickly. Sleep patrol, 30 second back up and smart bookmarks handle all that for me. SInce I prefer to see things written down, and I can't really do that while I'm driving, Audible recordings manage that challenge very nicely.

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Broad Brush Stroke

While it was a decent listen and I don't regret the time spent (albeit I listen during my commute), it wasn't something I gained a lot out of. The book is written much like a horoscope; keep the concept wide, provide few specifics and everyone can find a way to say, "yeah, that makes sense." Kawasaki does a decent job of discussing start-ups and how to get the ball rolling, but I would argue that he could have achieved much more if he would have targeted a niche audience and written from that perspective. He opted to increase sales rather than reach a target...

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  • Sean
  • roseville, CA, United States
  • 11-06-11

great book

great book shows alot of things people may know they do but not know what it means

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Fell far below expectations

Nothing really stood out about this book. Somehow, I expected more from an Apple evangelist.

1 of 2 people found this review helpful