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Pour Your Heart into It Audiobook

Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time

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Publisher's Summary

The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."

In Pour Your Heart Into It, Starbucks CEO Howard Schultz shares the passion, values, and inspiration that drive this fascinating company. Placing as much importance on employees as on profits, paying as much attention to creativity as to growth, motivated by enduring principles including "Don't be threatened by people smarter than you", and "Everything matters", Starbucks is living proof that a company can lead with its heart, nurture its soul, and still make money.

©1997 Howard Schultz and Dori Jones Yang. Published by arrangement with Hyperion; (P)1997 HighBridge Company

What the Critics Say

"Several moments - Schultz scoffing at the idea of Frappuccinos...striding into a beverage pow-wow, demanding 'What is going on with the eggnog latte?' - turn out richer than a cup of Kona." (Entertainment Weekly)
"Here is what makes a great business audio: real business wisdom passed along as stories within stories." (Minneapolis Star-Tribune)

What Members Say

Average Customer Rating

4.3 (524 )
5 star
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Overall
4.4 (378 )
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Story
4.4 (374 )
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3 star
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2 star
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1 star
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Performance
Sort by:
  •  
    Mark Ridgecrest, CA, USA 08-22-07
    Mark Ridgecrest, CA, USA 08-22-07
    HELPFUL VOTES
    5
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    "High Powered Brew"

    Where there's passion poured into vision and done on purpose, you have a wonderful result. Howard Schultz brought more passion for coffee to the table than the founders. The Starbucks story proves great ideas don't come easy: they only come with persistence and courage. It also proves you can do the right thing and win. Highly recommended!

    5 of 5 people found this review helpful
  •  
    Melissa Fremont, United States Minor Outlying Islands 12-27-08
    Melissa Fremont, United States Minor Outlying Islands 12-27-08 Member Since 2009
    HELPFUL VOTES
    4
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    76
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    "wish it wasn't"

    abridged. I would have much preferred the full book.

    4 of 4 people found this review helpful
  •  
    IndyMATT Indianapolis, IN 05-07-17
    IndyMATT Indianapolis, IN 05-07-17 Member Since 2016

    indymattf

    HELPFUL VOTES
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    Story
    "It's just ok -- outdated (written in 1999)"

    This book is just ok. Not bad, not great. I didn't realize it was written in 1999. Wish it would have been more current.

    0 of 0 people found this review helpful
  •  
    Indy 01-26-17
    Indy 01-26-17
    ratings
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    1
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    Story
    "Waist of time"

    Little business lessons to get from that. Dont waist ur time ; get another book to get betters

    0 of 0 people found this review helpful
  •  
    ramon 01-18-17
    ramon 01-18-17 Member Since 2016
    ratings
    REVIEWS
    4
    4
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    Performance
    Story
    "great"

    I enjoyed this very much! so inspirational for entrepreneurs to believe in yourself, highly recommend

    0 of 0 people found this review helpful
  •  
    Daniel 01-10-17
    Daniel 01-10-17 Member Since 2017
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    Story
    "Time for Part 2 of the Starbucks story"

    This book only goes up to late '90's, but is a great record of Starbucks to that point. It'd be interesting to hear Mr. Schultz's follow up on the next 20 years.

    0 of 0 people found this review helpful
  •  
    Dalton G. 01-09-17
    Dalton G. 01-09-17 Member Since 2017
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    "Inspiring"

    Truly inspiring and gives great inside on the inception and continued growth, from a small business to a large conglomerate.

    0 of 0 people found this review helpful
  •  
    A Tough Critic Forest Hills, NY USA 09-12-16
    A Tough Critic Forest Hills, NY USA 09-12-16 Member Since 2017

    An_honest_reviewer

    HELPFUL VOTES
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    "Really good listen"

    It's not my top 5 business biography but it's very good. The reader did an excellent job and was pleasant to listen to

    0 of 0 people found this review helpful
  •  
    Manuel 09-04-16
    Manuel 09-04-16 Member Since 2015
    HELPFUL VOTES
    7
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    13
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    "fire"

    hell ya this book was pretty good, shows the impotence of vision in leadership endeavors

    0 of 0 people found this review helpful
  •  
    Maria Ruvalcaba 05-12-16
    ratings
    REVIEWS
    4
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    "Well worth the read on Starbucks"
    If you could sum up Pour Your Heart into It in three words, what would they be?

    Motivational, inspiring and heartfelt


    What did you like best about this story?

    The author spoke directly on what he wanted for the company's goals


    Was there a moment in the book that particularly moved you?

    Where the author talked about change in his career life. Having to make difficult decisions in leaving behind his his well paying job. To an un known terrain with only the will and strength to persevere.


    0 of 0 people found this review helpful
Sort by:
  • Clarke
    Linlithgow BridgeUnited Kingdom
    6/26/10
    Overall
    "The abridged version sucks"

    I read the paper version of this book and it was fascinating. I decided that I wanted to read (i.e. listen to) it again so I bought this audiobook. I didn't realize it was abridged.

    All I can say is that the abridged version has removed almost all of the fascinating and thought provoking content. This is just a shallow historical recounting of how the starbucks chain was formed.

    My advice: read the full book. It was fascinating.

    2 of 2 people found this review helpful
  • Matthew
    12/28/16
    Overall
    Performance
    Story
    "interesting journey"

    I've read in other books how first class their customer service and staff training is. reading this book was good to understand how it came to be. Schmidt is a true entrepreneur. currently I wonder how someone can change course into uncertainty so many times but if you passionately believe in the values the rest will come.

    0 of 0 people found this review helpful
  • MR
    4/13/13
    Overall
    "Definately worth a listen."

    I found this a light but informative insight into how starbucks grew, prospered and ultimately became the global brand we now know and love. Definately inspirational and proves that grit, determination and hard work really does pay off.

    0 of 0 people found this review helpful
  • Adam
    SOUTHAMPTON, United Kingdom
    1/18/12
    Overall
    "Brilliant"

    Loved this :D

    It's essentially a nice long summary of Howard Schultz's business life encountering, joining and then purchasing starbucks to fulfill a dream vision. Not a guide or a lesson to business but more of an insight.

    With tI am sure that I can take away with me some important lessons from his struggle - and since they're in a nicely explained story im sure they'll be easy to remember.

    Narrating was very clear. Felt it was an excellent listen all over.

    On another note.. I really want a starbucks.

    0 of 0 people found this review helpful
  • Bethany
    5/30/15
    Overall
    Performance
    Story
    "Inspirational !!"

    The book is great as per my subject.
    However I'm don't wish to write 15 words as to why!!!

    0 of 1 people found this review helpful
  • James
    Exeter, devon, United Kingdom
    8/8/09
    Overall
    "Brill you should read this"

    o yes

    0 of 1 people found this review helpful

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