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Publisher's Summary

The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."

In Pour Your Heart Into It, Starbucks CEO Howard Schultz shares the passion, values, and inspiration that drive this fascinating company. Placing as much importance on employees as on profits, paying as much attention to creativity as to growth, motivated by enduring principles including "Don't be threatened by people smarter than you", and "Everything matters", Starbucks is living proof that a company can lead with its heart, nurture its soul, and still make money.

©1997 Howard Schultz and Dori Jones Yang. Published by arrangement with Hyperion (P)1997 HighBridge Company

Critic Reviews

"Several moments - Schultz scoffing at the idea of Frappuccinos...striding into a beverage pow-wow, demanding 'What is going on with the eggnog latte?' - turn out richer than a cup of Kona." ( Entertainment Weekly)
"Here is what makes a great business audio: real business wisdom passed along as stories within stories." ( Minneapolis Star-Tribune)

What members say

Average Customer Ratings

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  • Overall
    3 out of 5 stars
  • Melissa
  • Fremont, United States Minor Outlying Islands
  • 12-27-08

wish it wasn't

abridged. I would have much preferred the full book.

8 of 8 people found this review helpful

  • Overall
    5 out of 5 stars
  • Mark
  • Ridgecrest, CA, USA
  • 08-22-07

High Powered Brew

Where there's passion poured into vision and done on purpose, you have a wonderful result. Howard Schultz brought more passion for coffee to the table than the founders. The Starbucks story proves great ideas don't come easy: they only come with persistence and courage. It also proves you can do the right thing and win. Highly recommended!

8 of 9 people found this review helpful

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    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Time for Part 2 of the Starbucks story

This book only goes up to late '90's, but is a great record of Starbucks to that point. It'd be interesting to hear Mr. Schultz's follow up on the next 20 years.

1 of 1 people found this review helpful

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    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

a must read for entrepreneur spirit.

very educational, together with excitement. good for encouragement. must review to keep it fresh,for inspiration

1 of 1 people found this review helpful

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    4 out of 5 stars
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    3 out of 5 stars
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    5 out of 5 stars
  • BK
  • 06-09-15

Great Story

I really enjoyed hearing the story of Starbucks, but I've become spoiled in hearing the authors read their own books. You really get to hear the intended excitement and emotions that way. The guy that read this was a little boring.

1 of 1 people found this review helpful

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    4 out of 5 stars
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    5 out of 5 stars

The story of Starbucks - Well done!

I have often shared the story of Howard Schultz vision and commitment to Starbucks. This comes from the man himself and is inspirational. My only complaint is that it is too short. Believe in yourself and focus on what you want.

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    1 out of 5 stars
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    1 out of 5 stars
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    1 out of 5 stars

3 hours of my life I cannot get back

This book is a lot of hype and no delivery. For almost 3 hours you hear about how Mr. Schultz made Starbucks. He didn't make Starbucks, he took it over. The book provides no depth of business development or strategic information. He took a business concept from Italy and duplicated in the US and when fledgling Starbucks was being sold it bought it, and that of another company. He did nothing new, just duplicated it. This "look at how great I am" book does nothing to explain what he did, how he did it, other than expect others to do things for him. He rode on his wife's purse-strings. He took someone else's idea, hard work, and ingenuity, stole it, then moved it to the U.S. all without giving proper dues, and assumingly without financial remunerations, to the true "pour your heart into it" original creator. Any entrepreneur will tell you they are following their dreams and passion. This book was a bore and did nothing. If anything, when he was told by Starbucks owners he could not do something, they ingratiated him by allowing him to continue working while he worked on a directly competitive business. Schultz paints the original Starbucks owners/creators to be unimaginative and lacking vision. Sounds suspect to me. If you want to learn how to be a self-absorbed opportunistic thief, this would be a great book for you. Typical of the business culture - do something on the hard working backs of others and claim yourself fabulous. If you tell enough people how great you are, someone will eventually believe you. This book no more explains how to make a business great than a gambler will explain how they won at the craps table - luck - nothing more. Why this rates 4.3 stars is beyond my comprehension other than lemmings writing reviews.

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    5 out of 5 stars
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Wow

Started it last night and finished it this morning. Short easy read but quality the whole time. Learned a ton and would recommend to anyone.

1 of 2 people found this review helpful

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    2 out of 5 stars
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Short and Outdated

I was required to read this text for a college course but I do not understand why since the book itself is outdated and too short for my money.

1 of 2 people found this review helpful

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    3 out of 5 stars
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    3 out of 5 stars

Meh

I feel like I just paid to listen to a four and a half hour Starbucks commercial.

1 of 2 people found this review helpful

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  • Overall
    2 out of 5 stars
  • Clarke
  • 06-26-10

The abridged version sucks

I read the paper version of this book and it was fascinating. I decided that I wanted to read (i.e. listen to) it again so I bought this audiobook. I didn't realize it was abridged.

All I can say is that the abridged version has removed almost all of the fascinating and thought provoking content. This is just a shallow historical recounting of how the starbucks chain was formed.

My advice: read the full book. It was fascinating.

2 of 2 people found this review helpful

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    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
  • Matthew
  • 12-28-16

interesting journey

I've read in other books how first class their customer service and staff training is. reading this book was good to understand how it came to be. Schmidt is a true entrepreneur. currently I wonder how someone can change course into uncertainty so many times but if you passionately believe in the values the rest will come.

  • Overall
    4 out of 5 stars
  • MR
  • 04-13-13

Definately worth a listen.

I found this a light but informative insight into how starbucks grew, prospered and ultimately became the global brand we now know and love. Definately inspirational and proves that grit, determination and hard work really does pay off.

  • Overall
    5 out of 5 stars
  • Adam
  • 01-18-12

Brilliant

Loved this :D

It's essentially a nice long summary of Howard Schultz's business life encountering, joining and then purchasing starbucks to fulfill a dream vision. Not a guide or a lesson to business but more of an insight.

With tI am sure that I can take away with me some important lessons from his struggle - and since they're in a nicely explained story im sure they'll be easy to remember.

Narrating was very clear. Felt it was an excellent listen all over.

On another note.. I really want a starbucks.

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    5 out of 5 stars
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  • Bethany
  • 05-30-15

Inspirational !!

The book is great as per my subject.
However I'm don't wish to write 15 words as to why!!!

0 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
  • James
  • 08-08-09

Brill you should read this

o yes

0 of 1 people found this review helpful

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    5 out of 5 stars
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  • jon
  • 04-28-18

This was a great read of an inspiring journey.

This book was highly engaging and if nothing more left me with a desire to drink coffee. A true story of persistence and staying true to your principles, as well as a good intro to the coffee industry.