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Publisher's Summary

In Ninja Innovation, Gary Shapiro, the head of the Consumer Electronics Association, answers the universal question - What leads to success? - revealing how everyone can use the ninja way to create a killer strategy that will help them achieve their own goals. "Ninja Innovation" is his ultimate how-to for envisioning, executing, and maintaining a successful innovation-based strategy like those utilized in the technology world.

©2012 Gary Shapiro (P)2013 HarperCollins Publishers

What members say

Average Customer Ratings

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  • Overall
    2 out of 5 stars
  • Performance
    4 out of 5 stars
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    2 out of 5 stars
  • Matthew
  • Nicholasville, KY, United States
  • 06-10-14

No Killer Strategies Here

I have to agree with what another reviewer (Juarez) said here, the book meanders in so many directions that it's difficult really understand what the book is about. I made it to chapter 9 before decided that the book is more of an autobiography of Gary Shapiro's admitted very cool life. If you want to hear about Shapiro's interactions with Bill Gates and Steve Jobs or testifying on Capitol Hill, then this is the book for you. However, There's not much innovation strategy here.

Check out anything by Clayton Christensen or even Drucker's classic, Innovation and Entrepreneurship.

4 of 4 people found this review helpful

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    1 out of 5 stars
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  • Juarez
  • Austin, Texas, United States
  • 12-18-13

Totally Bias

The book conclusions are politically bias, with an over simplistic mantra that free markets are the answer to every problem. I couldn't find much value on the Innovation tips, rather than the common sense knowledge you'd got from any other business book. Finally, the whole Ninja metaphor is just hard to swallow as the theory is full of holes from what the ninjas from Japan do and what an “Innovator Ninja” should.

4 of 4 people found this review helpful

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    3 out of 5 stars
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    3 out of 5 stars

A good book.

Mr Shapiro shares his experiences in the consumer electronics industry, while also sharing his observations of good and bad decisions made by businesses and governments.

1 of 1 people found this review helpful

  • Overall
    4 out of 5 stars

Honnêtement

Ce que je retiens, c'est qu'en disant la vérité , on ne se trompe jamais car on dois toujours traiter ses clients comme on aimerais être traité

1 of 1 people found this review helpful

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great book very good

one of the best books I've read since think and grow rich very good read

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    5 out of 5 stars
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    5 out of 5 stars

Very Informative. Well told story

Some great examples of what to do and not to do in business. A good book for entrepreneurs of small and large businesses.

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    4 out of 5 stars
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  • AO
  • 02-22-15

Great book

Enjoyed listening to the various techniques, that can be applied in our day to day work environment".Great book ,thx

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    4 out of 5 stars
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    5 out of 5 stars

Good useful info with some personal bias

I am grateful for the nuggets of info amongst the personal musings of the writer's thoughts on the merits of the current political climate. The historical references are quite interesting as I did not have that information before.

The book is well written and easy to listen to. The narrators pronunciation of entrepreneur was the only thing I did not like.

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  • Peter
  • Palm Springs, CA, United States
  • 02-08-13

Interesting theme, good stories

The main strength is this is an insider's view of of the electronics industry. There are also many other interesting business stories, nicely told. The premise, act like a Ninja to succeed, is novel, but readers will have to judge just when to apply these ideas. Looking back in time one can find success in emulating Ninjas and failure otherwise, but one can cherry pick as needed to suit the theme. Still, I did enjoy this very much. There is a lot of sane analysis in here. Note also that the author is a stong free market proponent. NI made me think much more about what innovation really means, and why it is so very important. So, I just changed my overall to 5 from four!

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  • jason
  • IRVING, TX, United States
  • 01-28-13

Very inspiring and now one of my favorites!


One of the first audio books I've listened to twice within a few days of buying.