Regular price: $6.96

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
OR
In Cart

Publisher's Summary

Today's business environment demands leapfroggers - those who create rapid, disruptive innovation, not small improvements. A leading innovation pioneer shows that businesses often ignore the very thing that could lead them to game-changing products - the power of surprise. How did Gatorade revitalize itself in the wake of Red Bull and Starbucks? How did Etsy come to be? How did Four Seasons become the world’s leading luxury hotel brand? What makes one leader or company thrive while others languish in mediocrity? Kaplan gives business leaders the tools to do exactly what they’re taught to avoid: embrace uncertainty and invite surprises.

Leapfrogging connects new research, unconventional strategies, and practical tools for navigating the seemingly "messy" process of achieving business breakthroughs. Listen in and leapfrog your way to success today!

©2012 Soren Kaplan PhD (P)2012 AudioGO

What members say

Average Customer Ratings

Overall

  • 3.6 out of 5.0
  • 5 Stars
    2
  • 4 Stars
    2
  • 3 Stars
    4
  • 2 Stars
    1
  • 1 Stars
    0

Performance

  • 3.4 out of 5.0
  • 5 Stars
    2
  • 4 Stars
    1
  • 3 Stars
    3
  • 2 Stars
    0
  • 1 Stars
    1

Story

  • 3.6 out of 5.0
  • 5 Stars
    1
  • 4 Stars
    2
  • 3 Stars
    4
  • 2 Stars
    0
  • 1 Stars
    0