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Publisher's Summary

In this Introduction to Personal Branding you will get a short crash course (in an English accent) into what personal branding is, how to take your first steps toward perfecting your personal brand, and you will learn some actionable tactics you can employ immediately in order to start becoming more memorable within your career niche.

Personal branding is the practice of defining your professional purpose and being able to articulate your experience and value to your target audience through digital media and social channels like blogs, Twitter, Facebook and LinkedIn. It is also a crucial discipline to help you get the most out of in-person events such as conferences and networking opportunities where the key to a successful outcome often lies in your personal brand standing out.

Given the explosion in use of digital and social media over the past few years, the Internet has presented professionals with a magnificent opportunity to help their expertise become more discoverable, sharable and memorable through their personal brands.

Who is this book for?

  • CEOs, executives, and business owners who want to position themselves as industry thought leaders and stand out from the competition.
  • Professionals & academics who want to get ahead in their careers and want to understand how to have their expertise and experience be more discoverable.
  • HR & training managers who want to understand personal branding to help train employees on social media branding and social selling.
  • PR agencies & exec comms managers who need inspiration and training on personal branding strategies for their clients, CEOs, or themselves.

Mel Carson is the founder of Delightful Communications and former Digital Marketing Evangelist at Microsoft. He speaks & writes about personal branding at conferences and for publications all over the world. He previously co-wrote Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search & Social.

©2016 Mel Carson (P)2016 Mel Carson

What members say

Average Customer Ratings

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very good introduction

I was looking for a quick intro to branding and clear guidelines to follow and this audiobook did the job perfectly.

1 of 1 people found this review helpful

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Perfect introduction with lots of actionable tips

Great for professionals established in their career or college leavers embarking on their first job hunt, this introduction is the perfect crash course to get you going!

1 of 1 people found this review helpful

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Mel turn fear into fortune.

Well done! Simple to understand, short and easy to measure your ability to implement successfully. I have pondered over my branding for 3 months. There has been a measure of despair in that time as everyone has an opinion, but no one wants to be "the" answer.
Mel does a great job laying it out so you can brand yourself and get on your way to making a positive impact.
I sat in a lecture on LinkedIN where part of the discussion focused on branding. "The bow tie guy", Van J. Walther, gave first hand relevance how his brand bubbles up over and over on searches. Mel not only teaches this concept but shares how to be successful. Thanks Mel.

Regards

Steve, "The IT Penny Loafer"

Salt Lake City, Utah, USA

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Not bad

For what it claims to be - an introduction to personal branding, it does well. However, the range is very much bases on the author's expertise and experience in the digital world, and not as comprehensive as someay expect it to be. Also, the focus seems to on how to brand yourself as an employee, vs other as an entrepreneur. Nevertheless, it is still worth a listen as one may get a few pointers in this title if they are still looking to brush up on the online branding.

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A book for anyone and everyone!

The best part about this book is realizing how to get started today. As a recent college graduate, I'm aiming to take steps that will make me stand out positively. Mel's personable story and applicable tips have provided me with the inspiration and direction to get going into honing my own personal and professional brand. It's a tool I'd recommend to all - from my roommate to my mom.

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Not impressed

No new information. Mostly common sense. If you are looking to learn look else where.?

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Inspiring and actionable!

This book gives me a thorough overview of why we need to pay attention to our personal brand and how we can make a start. There are a lot of practical tips such as labeling your image with your name, making your business card unique, working harder on your out of office notice, etc. which we can all start working on today. I will definitely recommend the book to my friends and peers!

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  • Brian D
  • 01-26-17

Compact and insightful

There are three types of people in the world. Those who don't know what to do, those who know what do but refuse to do it, and those who know what to do and actually take action. Once you've listened to this short and sweet audio book, you'll be equipped with the knowledge to fall into category 3. All you have to do is take action. Thank you Mel for sharing your valuable insights. I now need to get busy putting them into action