Personal Branding for Dummies, 2nd Edition

By: Susan Chritton

Narrated by: Samantha Desz

Length: 12 hrs and 34 mins

Publisher's summary

The simple guide to managing your personal brand, a vital element of success in the professional world

Personal Branding for Dummies, 2nd Edition is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. 

Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand.

Distinguishing yourself from the competition is important in any facet of business, and the rise of personal branding has evolved specifically to help candidates stand out from the global talent pool. Establishing a professional presence with a clear and concise image, reputation, and status is a must, whether you're a new grad or an accomplished executive. Personal marketing has never been more important, and your personal brand should communicate the best you have to offer. Personal Branding for Dummies, 2nd Edition leads you step by step through the self-branding process.

• Includes information on how to know the "real" you
• Explains how to develop a target market positioning statement
• Helps you make plans for your personal brand communications Instructs you with ways to make your mark on your brand environment 

The book also discusses continued brand building, demonstrating your brand, and the 10 things that can sink your brand. A personal brand is more than just a business card and a resume. It should be exquisitely crafted to capture exactly the image you wish to project. Personal Branding for Dummies, 2nd Edition provides the information, tips, tricks, and techniques you need to do it right.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 

©2014 John Wiley & Sons, Inc., Hoboken, New Jersey (P)2018 Gildan Media

Great book. Better than expected.

This book went deeper and broader than I thought it would, and actually hit on some key areas of career management. I recommend it for anyone running a small business or navigating through any organization.

Soo good!

I am not even half way through and this book hits me in all the important ways!! Absolutely great read and a must if you’re trying to build your personal brand. What is it? Well read the book and you’ll know!

Great approach, too much filler, last hour is meh.

"it's ok to be yourself" as long as who and what you are is the image of perfection devoid of any personality and adheres to strict conservative traditions.

the book spends far too much time on superficial matters without sufficient real world examples other than the most iconic people who ironically succeeded by not following her advice. referencing Oprah and Steve Jobs does not make up for it's shortcomings. her best references was with the For Dummies brand, common major chains like McDonald's, and others, but she missed out on the opportunity to really zero in on comprehensive branding strategies, and what happens when companies like Cadillac produce ugly budget vehicles that aren't congruent with their beautiful luxury brand.

The main step by step guides are the meat of the book. Specific resources, specific agendas, itemizing a things to do list to create a brand and audit it multiple times, and regularly as long as it is utilized.

The Perfect Refresh!

I've had this book in paperback for a number of years. Since the onset of COVID, I've been rethinking my own brand and this ebook version was a wonderful way to refamilarize myself with all of the awesome nuggets Susan provided. if you are interested in learning (or relearning) about creating and implementing a strategic, authentic personal branding strategy, please consider this book. It was a good investment of my time and resources!

Very average content

This is a very long book with average content. It's Not a bad book. You might find 2 or 3 golden nuggets though