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Insanely Simple Audiobook

Insanely Simple: The Obsession that Drives Apple's Success

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Publisher's Summary

To Steve Jobs, Simplicity was a religion. It was also a weapon.

Simplicity isn’t just a design principle at Apple - it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011.

Thanks to Steve Jobs’ uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers. It’s by crushing the forces of Complexity that the company remains on its stellar trajectory.

As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as Think Different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.

Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple’s ways that made Segall appreciate the power of Simplicity - and inspired him to help others benefit from it.

©2012 Ken Segall (P)2012 Random House Audio

What Members Say

Average Customer Rating

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  •  
    Anton Chegodaev 09-26-17 Member Since 2017
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    "super "

    very nice, thank you for the pleasure. very appreciate for the great book and great work on it

    0 of 0 people found this review helpful
  •  
    Abdulhamid 05-02-17
    Abdulhamid 05-02-17 Member Since 2016
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    "simply good"

    simplicity can be applied anywhere i n l i f e a n d business

    0 of 0 people found this review helpful
  •  
    DCalvert2 02-24-17
    DCalvert2 02-24-17
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    "Simplicity"

    I have been an Apple fan for many years, though not as many as most, finally being able to afford my first MacBook back in 2007. However after reading this book I earned not only a deeper appreciation of how Steve Jobs built and ran Apple but I feel even more compelled to stick with this iconic brand for as long as they are around. Which will probably be long then I am. This book should be required reading for every business man on earth and anyone wanting to go into business. This is the business revolution we have been waiting for.

    0 of 0 people found this review helpful
  •  
    OlabodeJames 01-14-16
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    "Great Book!"

    The author did a great job based on the book's title. Am never tired of listening to it over and again.

    0 of 0 people found this review helpful
  •  
    Don B. Stringham 08-17-15
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    "Content fit for a eulogy"

    Those who would like to hear an 8 hour eulogy to how awesome Steve Jobs was then this book is for you. I got a little tired of the idolizing of extreme immaturity and childish outbursts from an adult. If simplicity is what your looking for then you won't find much concrete advice here.

    0 of 0 people found this review helpful
  •  
    Ryan 08-06-15
    Ryan 08-06-15 Member Since 2014
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    "Great story"

    Great behind the scenes story for apple fans and fans of Steve Jobs as well as an inspiring book that teaches how simplicity can be a powerful business force.

    0 of 0 people found this review helpful
  •  
    Pez 06-24-15
    Pez 06-24-15 Member Since 2009
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    "It's simple"

    Interesting insight into the way of thinking of Apple and Steve Jobs. A simple review.

    0 of 0 people found this review helpful
  •  
    Dan Brazier 06-13-15
    Dan Brazier 06-13-15 Member Since 2013
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    "Simply inspiring"

    Part biography part instructional, inspirational and simple to understand. Thank you Ken for a great story and useful advice for any business or life improvement student.

    0 of 0 people found this review helpful
  •  
    CHING KUANG LIN 03-08-15
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    "Great book! good for Entrepreneurs and Entrepreneurship students"
    Would you recommend this audiobook to a friend? If so, why?

    I'm a student currently taking a class of Entrepreneurship and I would recommend this book to anyone who wish to become an entrepreneur one day. It contains the key factors of why Apple is so successful as the largest startup company in the world!


    What did you like best about this story?

    I love how Steve always keep things simple. Simplicity is in Apple's DNA because every structure of the company is simplified to the minimal so Apple can function and produce the most creative work at the shortest amount of time. The theory is: greater amount of people in the meeting means greater amount of ideas, but doesn't guarantee better ideas. However, only the essential small group of smart people guarantee bester and more creative ideas. The only down pit of this method is that the CEO really has to know everything about the projects so he can decide who to go and stay. It sounds like an obvious thing for CEO to know everything but it seems like most big companies’ scale is too large that CEO cant even touch it, which is another reason to keep the company small and simple, because this way everyone knows what they are doing.


    Which scene was your favorite?

    One scene when Steve is in a meeting with his essential workers and an agency company, a girl was invited by someone to join the meeting. Steve asked her why she is here and she answered that she is here only because she is invited. The girl never appear in the meetings again.


    0 of 0 people found this review helpful
  •  
    starjazz Temple Hills, MD, United States 01-06-15
    starjazz Temple Hills, MD, United States 01-06-15 Member Since 2014
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    "Motivational"

    This book was a great read. It explains how simplicity is golden

    Steve Jobs was a genius.

    Follow your instincts

    0 of 0 people found this review helpful
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  • J. Newton
    Pitcairn Island
    10/10/15
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    "Very insightful"

    This audiobook gives you insight into apple and Steve Jobs, in the ways they work. I found the work really interesting and realised that simplicity is harder to achieve they complexity. Definitely worth a listen

    1 of 1 people found this review helpful
  • Matthew
    London, United Kingdom
    8/10/12
    Overall
    "Simply brilliant"

    In the true spirit of the book I can only say this...."Simply brilliant!".

    I've been implementing many of the ideas for a while in my businesses but now realize I need to take 'simplicity' even further.

    1 of 1 people found this review helpful
  • Dan
    Stalbridge, United Kingdom
    9/13/13
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    "An obsession with Apple that blurs any story!"
    Would you say that listening to this book was time well-spent? Why or why not?

    Not the best use of time, sounds like someone is cashing in on Steve Jobs success while slating every other tech company.


    Could you see Insanely Simple being made into a movie or a TV series? Who would the stars be?

    NO


    Any additional comments?

    This guy is an apparent Apple fan boy which makes the book very one sided, it's hard to gain any insights while someone is so in love with the subject matter. Any real business insight is blurred.
    I'm not much of an Apple fan but i can respect what it has done and how it did. I would go read/listen to Steve Jobs Autobiography which is a million times better than this book and you will learn something reading that.

    0 of 1 people found this review helpful

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