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Publisher's Summary

To Steve Jobs, Simplicity was a religion. It was also a weapon.

Simplicity isn’t just a design principle at Apple - it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011.

Thanks to Steve Jobs’ uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers. It’s by crushing the forces of Complexity that the company remains on its stellar trajectory.

As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as Think Different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.

Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple’s ways that made Segall appreciate the power of Simplicity - and inspired him to help others benefit from it.

©2012 Ken Segall (P)2012 Random House Audio

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  • Story
  • Stefan
  • Johanneshov, Sweden
  • 05-28-12

The inner workings of Apple revealed

Would you listen to Insanely Simple again? Why?

This book reveals the inner workings of Apple like no other book I've come across and it can be really useful for your own business. Ken Segall gives lots of hands on tips and references that are well worth a relisten and summarize the most important aspects again in the end of the book. Learn how to avoid the traps of complexity and how to gain from the power of simplicity.

3 of 3 people found this review helpful

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Interesting if You're a Fan of Apple

Would you try another book from Ken Segall and/or Ken Segall?

Its hard to say. While I liked the content of the book, Ken Segall spends way too much time explaining and reminding us of:
1. Proximity to Steve Jobs
2. How long he worked with Steve Jobs
3. Basking in the after-glow of Steve Jobs

The intro and Chapter 1 was enough, we get it. Now get on with the actual "meat" of the book.

What was the most interesting aspect of this story? The least interesting?

Insight into the Steve Job's mentality and the war stories of those who worked/lived with his "genius." The least interesting was the amount of time the author spent repeating how long and intimately he worked with Steve Jobs.

2 of 2 people found this review helpful

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  • Matt
  • Rosemount, MN, United States
  • 02-24-13

Very Well Done

This was a great follow up to listening to Steve Jobs by Walter Isaacson. It seemed to get into a specific component of the Steve Jobs story and add to it in a way that was compelling and different.

1 of 1 people found this review helpful

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Importance of simplicity in life & business

What did you love best about Insanely Simple?

The examples & stories of Ken Segall's interaction & decision making in Apple.

What did you like best about this story?

How much impact "Simplicity" has in every day working and how 'Simple' is is also a difficult objective to achieve. Once achieved, 'simple' can do wonders to life, customers and business

What about Ken Segall’s performance did you like?

The narration of stories & live examples

If you were to make a film of this book, what would be the tag line be?

Passion for simplicity

Any additional comments?

This book is wonderful essay on the vision and product portfolio of Apple based on "simplicity". Probably, this is the greatest secret behind Apple's great success in business and peoples' great satisfaction on Apple products. I was surely able to relate the simplicity in my iPhone as i listened to the audio. Unfortunately, I find iTunes is not so simple to use. Three features in iPhone that I felt missed in iPhone was: (i) Reply to all attendees of a meeting from the calendar meeting request (ii) Saving specific SMSes and emails permanently in iPhone (iii) iPhone as a tourch light application

1 of 1 people found this review helpful

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  • Martin
  • MiamiTrinidad And Tobago
  • 06-08-12

Insanely Excellent

What made the experience of listening to Insanely Simple the most enjoyable?

Narration by the author.

What was one of the most memorable moments of Insanely Simple?

Too many to list - excellent book whether you're an Apple fan or not.

Did the narration match the pace of the story?

Yes

1 of 1 people found this review helpful

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super

very nice, thank you for the pleasure. very appreciate for the great book and great work on it

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simply good

simplicity can be applied anywhere i n l i f e a n d business

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Simplicity

I have been an Apple fan for many years, though not as many as most, finally being able to afford my first MacBook back in 2007. However after reading this book I earned not only a deeper appreciation of how Steve Jobs built and ran Apple but I feel even more compelled to stick with this iconic brand for as long as they are around. Which will probably be long then I am. This book should be required reading for every business man on earth and anyone wanting to go into business. This is the business revolution we have been waiting for.

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Great Book!

The author did a great job based on the book's title. Am never tired of listening to it over and again.

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Content fit for a eulogy

Those who would like to hear an 8 hour eulogy to how awesome Steve Jobs was then this book is for you. I got a little tired of the idolizing of extreme immaturity and childish outbursts from an adult. If simplicity is what your looking for then you won't find much concrete advice here.

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