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FREE Audiobook

FREE: The Future of a Radical Price

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Publisher's Summary

The New York Times best-selling author heralds the future of business in Free. In his revolutionary best seller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that, in many instances, businesses can profit more from giving things away than they can by charging for them.

Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival. The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long.

Just think that in 1961 a single transistor cost $10; now Intel's latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor - effectively too cheap to price). The traditional economics of scarcity just don't apply to bandwidth, processing power, and hard-drive storage. Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy.

Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you're trying to sell.

In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.

©2009 Chris Anderson; (P)2009 Hyperion

What the Critics Say

"As in Anderson's previous book, the thought-provoking material is matched by a delivery that is nothing short of scintillating." (Publishers Weekly)

What Members Say

Average Customer Rating

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Performance
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  •  
    BkkBanker 06-16-16
    BkkBanker 06-16-16 Member Since 2015
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    "Cred to the author for giving it away for free"

    Very interesting book about free stuff. As it's free, just download and listen. I wouldn't mind to spend a credit on it.

    1 of 1 people found this review helpful
  •  
    Alysia Redondo Beach, CA, United States 09-20-13
    Alysia Redondo Beach, CA, United States 09-20-13 Member Since 2016

    Just another girl with too many books and not enough time for them all.

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    "I Like Free!"

    This is a business book about the history about prices and our mindset about them. Being a sucker for Free (like most of us Bloggers) I thought this book would be a bit of a bore about all things...Free! But low and behold it was more than that. This book is more or less why and how the internet is building a generation of users and consumers based on Free. I'm being made into this freeloading consumer by the internet. LOL!
    Chris Anderson explains the history of price and how Free has benefited several companies and backfired for others. Can you believe there are companies out there that are getting rich off of Free? Why? Basically, it is all about consumer perceptions.
    I enjoyed listening to Chris Anderson narrator his book. The book has several examples of businesses and there journey towards Free and succeeding. There were several moments of the book that made me chuckle and think dang that is crazy interesting. After taking a few boring business classes, I found this book easy to understand and follow along.
    After reading this I found that there are so many things I use in my daily life that are free. Or close to free. And I am not talking about air only.
    This blog is on Blogger...Free!
    Goodreads, Twitter, Facebook ....Free!
    Firefox....Free!
    Yahoo....Free!
    Hulu...Free!
    Pandora...Free!
    And let's not forget all the apps on my iphone...Free!
    I could go on and on but I think you get the picture.
    If you are online and you are ok with internet lexicon than you might have a small problem with this book. But I really liked it!

    1 of 1 people found this review helpful
  •  
    R. Moore Virginia, USA 11-27-12
    R. Moore Virginia, USA 11-27-12 Member Since 2002
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    "Thoroughly enjoyable - and free!"

    I didn't expect to get nearly as much out of this book as I did, but it's thoroughly enjoyable and educational. You can probably find it free in some formats, or as an audiobook here on Audible.

    1 of 1 people found this review helpful
  •  
    John 10-30-12
    John 10-30-12
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    "Worth many times the price! ;-)"

    An excellent listen that has expanded my view and helped me to understand the nature of today's economic landscape. It has helped me identify and approach services that clients will and will not pay for. Very helpful.

    1 of 1 people found this review helpful
  •  
    sheryl HARTLAND, MI, United States 08-10-12
    sheryl HARTLAND, MI, United States 08-10-12 Member Since 2012
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    "Fantastic and full of interesting informaton"
    What’s the most interesting tidbit you’ve picked up from this book?

    Loaded with great ideas on how to market your "product". In my case I'm marketing involvement in a project, not selling a product. Chris's information still applies.


    1 of 1 people found this review helpful
  •  
    Charles 03-08-12
    Charles 03-08-12
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    "An Incredible listen"
    If you could sum up FREE in three words, what would they be?

    Money Making Seminar.


    What was one of the most memorable moments of FREE?

    This is free seminar on making money in a free economy. And it was free on Audible. Guess it had to be because of its content. A great listen and I have recommended it to a number of friends. It is a long listen but very engaging throughout.


    1 of 1 people found this review helpful
  •  
    02-21-12
    02-21-12
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    "The best things in life are free"

    There's no denying the fact that a freebie price makes the product that much sweeter.

    3 of 4 people found this review helpful
  •  
    Wade T. Brooks Portland, OR, USA 05-14-10
    Wade T. Brooks Portland, OR, USA 05-14-10 Member Since 2010
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    "A must read for anyone doing business on the web."

    A must read for anyone doing business on the web. The book outlines hundreds of real world business models using free in some way or another. It explores the historical beginning of sayings such as "there is no such thing as a free lunch" to the business models of some of the largest companies on the planet today - think Google. It covers the divide between BITS and ATOMS and the theory that pricing erodes to the marginal cost, which in many cases on the web is free, or at least so small it's not worth measuring.

    The audio book is free on Audible.com (and maybe on iTunes) but it would have been worth paying for.

    1 of 1 people found this review helpful
  •  
    Chris Avon, IN, USA 11-03-09
    Chris Avon, IN, USA 11-03-09 Member Since 2008
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    "Great Book"

    Great book and interesting to give it away, but of course he is preaching what he talks about in the book.

    3 of 4 people found this review helpful
  •  
    Sears Houston, TX, USA 10-03-09
    Sears Houston, TX, USA 10-03-09
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    "Exciting Narrative"

    This book clarifies 21st century marketing in a clear, concise narrative. It should be required reading for every entrepreneur who wants to be rich.
    I have implemented some of the nuggets that I discovered. I can go on and on. The best way I can express my impression of FREE...is to say, "If there were a Nobel Prize for Business Economics, it should go to Chris Anderson for FREE: The Future of a Radical Price."

    1 of 1 people found this review helpful

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