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Publisher's Summary

While many have decried that email is dead, a handful of marketers have quietly been using little-known email marketing techniques to generate massive results. In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers use to build large mailing lists, to write compelling copy that converts, and to generate substantially more sales using nothing but their email lists.

In this audiobook, you'll learn how to:

  • Build a massive mailing list using 15 different proven list-building techniques.
  • Write compelling copy that engages your readers and drives them to take action.
  • Optimize every step of your email marketing funnel to skyrocket your sales.
  • Grow a highly engaged and hungry fan base that will devour your content.
  • Create six new revenue streams for your business using email marketing.
  • Keep your messages out of the spam folder by following our best practices.

Matthew Paulson has organically grown an email list of more than 275,000 investors and generates more than $1 million per year in revenue using the strategies outlined in Email Marketing Demystified. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.

©2015 American Consumer News, LLC (P)2015 American Consumer News, LLC

What members say

Average Customer Ratings

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  • 4.2 out of 5.0
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Nothing New

What could have made this a 4 or 5-star listening experience for you?

New techniques

Has Email Marketing Demystified turned you off from other books in this genre?

No

You didn’t love this book... but did it have any redeeming qualities?

I'm sure this would be good for someone who had no idea about email marketing.

Any additional comments?

This book is definitely not for someone who is already using email marketing in their business, it is for someone who's brand new to it as it goes over (in long drawn out detail) the very basics of email marketing. I listened to most of it hoping to get some tips or techniques that I didn't already know about, but didn't ever get any. I feel it is a waste of time for those people who are looking to up their game in email marketing. However, if you're brand new to this, I think it would be helpfu to you.

3 of 3 people found this review helpful

  • Overall
  • Performance
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  • Matt
  • Gilbert, AZ
  • 02-05-16

Email marketing and then some...

I think the material, ideas and recommendations presented are certainly helpful and useful. However, as an employee of a larger company, I cannot utilize many of the tactics described in the audio book as I do not have any control or say over our website and how we market it. I was really hoping for an audiobook that was strictly about 'email marketing'... something I do have control of in my current role. Otherwise, good info for the bigger picture. Would have been better to name the audiobook 'Email & Website Marketing Demystified'.

3 of 3 people found this review helpful

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Excellent Book

I am a digital marketer for a profession and this book was wonderful. It covered more than just the basics. It also gave a ton of resources and tool recommendations. Be sure when you buy this book that you have a pen and notepad ready. You will be writing notes during the entire book. Thank you Matthew Paulson for writing this.

1 of 1 people found this review helpful

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Very helpful book!

I'm new to email marketing but was amazed by the step by step provided in this book that takes you through to start your email marketing campaign.

Highly recommended to listen or read.

Thanks,

Adil

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Great tool!

Would you consider the audio edition of Email Marketing Demystified to be better than the print version?

Awesome tips and tricks for any new business. Highly recommended!

Any additional comments?

Gave me new ideas and ways to grow and monetize a list.