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Publisher's Summary

Dr. Tony Alessandra Interviews Steve Underation on Trade Show Mastery

Steve discusses how to convert trade show leads into long-term customers. He also covers how to have your trade show marketing pay dividends long after the trade show ends. He describes that trade shows are three-act plays, and how we must master all three acts - what you do before the trade show, what you do at the trade show, and what you do after the trade show.

©1996 Dr. Tony Alessandra (P)2006 Dr. Tony Alessandra

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Some value that certainly help.

It's great for those who are unfamiliar with trade shows and wanting to convert prospects into buying customers as well as long term buyers