Blue Ocean Strategy, Expanded Edition

How to Create Uncontested Market Space and Make the Competition Irrelevant

By: W. Chan Kim, Renée Mauborgne

Narrated by: Roger Wayne

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans" - untapped new market spaces ripe for growth.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: "Help! My Ocean Is Turning Red"; updates on all cases and examples in the book; and two new chapters and an expanded third one - "Alignment, Renewal, and Red Ocean Traps" - that address some of the most pressing questions listeners and readers have asked over the years.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2015 Harvard Business Publishing Corporation (P)2020 Gildan Media

Chapter on management

Almost overly intellectual, but very enjoyable. Best chapter for me was the management chapter outlining tipping point management.

New perspective on all businesses around you

Very applicable for people living in cities and you gain new insights on modern businesses

Fits well with jobs to be done

Great set of practices to create “uncontested market space” the pdf is pretty important so look at it.

A Staple For Every Business Leader

I thoroughly enjoyed this book. Its case studies and methodologies should be required in business school. If you are looking to truly make the competition in your industry irrelevant, you must read Blue Ocean Strategy. The physical book is now a staple on my bookcase and I plan to revisit it as my business grows.

Better read than heard

Decent, if a somewhat flat narration. Definitely worth a listen, however. This is an iconic book and the concepts within are legendary.