How to Hack Humans

Storytelling for Startups

By: Seth Erickson

Narrated by: Seth Erickson

Length: 2 hrs and 40 mins

Publisher's summary

"The brain is a computer. Stories are the programs—storytelling is how you write the code. If you want to hack humans, you need to understand how to write in the language best suited for the human computer.”

No, you’re not holding the latest collection of recipes for cannibals. How to Hack Humans is the business audiobook you didn’t know you needed, a unicorn in a world of publishing that is too often dry and emotionless.

Are you looking to get investment for your start-up? Have an idea you know is going to sell? It can be a daunting prospect in an industry with a 90 percent failure rate, so how do you stand out from the crowd? Start by getting How to Hack Humans, listening to it, and realizing, "Hey, this Seth Erickson guy might be on to something." Learn how to use the ancient and organic art of storytelling to tap into the human brain and connect with others more efficiently. Discover how you can use the effect a story has on the brain to your advantage. Make yourself and your product memorable by using patterns.

Brains love repetition! Seth guides listeners on a journey through the neuroscience behind storytelling, how to use it to make yourself clear in a world full of noise, how to work around bias, how to craft an impactful story, and much more. Seth has written a business audiobook for the entertainment generation.

Can you educate yourself and chuckle as you listen? How to Hack Humans proves you can.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2021 Seth Erickson (P)2022 Seth Erickson

A funny framework for storytelling

One of the best story telling breakdowns and frameworks I've heard in a long time. Seth brings a hilarious yet empathetic twist to the art of story telling while still dropping knowledge bombs on the science of marketing and sales in the process. Overall an excellent listen.

Well worth the few hours

I had the pleasure of meeting Seth Erickson at a recent conference, and little did I know that this chance encounter would lead me to his audiobook, "How to Hack Humans: Storytelling for Startups."

Meeting Seth in person, his humor and storytelling skills were evident right from the get-go. So, when he mentioned his audiobook during our conversation, I couldn't resist giving it a listen.

Let me tell you, it was a game-changer! Erickson's ability to seamlessly blend humor and practicality in his storytelling advice is nothing short of brilliant. His audiobook reads like a delightful conversation with a close friend who just happens to be a startup storytelling guru.

What truly sets "How to Hack Humans" apart is its actionable nature. Erickson doesn't just talk about storytelling; he provides concrete strategies that startups can implement immediately. It's like having a seasoned mentor guide you through the intricacies of crafting compelling narratives.

Whether you're a newbie in the startup world or a seasoned entrepreneur, this audiobook is a treasure trove of insights and practical tips. So, if you ever get the chance to meet Seth Erickson at a conference, take it! And if you can't, well, listening to his audiobook is the next best thing. Trust me; you won't regret it!

Ryan Reynolds meets Seth Godin

Hilarious and highly informative, this is a must listen for any entrepreneur or marketer! I learned a lot, laughed a ton, and was very inspired by Seth's engaging storytelling.

Refund

Would just YouTube for free info this sucked a$$$ and would not recommend to anyone shameless plug