Consumer Behavior

Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.

Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you.  

Consumer Psychology (Deciphering the Psychological Underpinnings of Consumer Choices) The consumer is the primary subject in management and social sciences. How do they choose, select, buy, and try one product and service? Why did they choose the things they chose, and what are the consumer psyche’s underlying mechanisms in purchasing and consuming processes? Questions like these and many others are discussed in consumer psychology. This field can be defined as the consumer’s cognitive, behavioral, and physical changes while consuming anything researched, discussed, and analyzed in ...

Small choices. Big shifts. This book makes customer psychology usable for real impact. - Nir Eyal, best-selling author of Hooked: How to Build Habit-Forming Products --- Ever wonder why customers abandon their carts over a $2 fee—but pay $6 for coffee without blinking? The answer isn’t in your funnel. It’s in their heads. In The Psychology of CX 101, customer experience expert Mark Levy delivers a practical field guide for understanding—and designing for—the real psychology behind every customer decision. With 25+ years in CX, Levy shows you how simple behavioral tweaks can drive ...

Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgments and decisions we make. With recommended further readings throughout, this book is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomicsm and game theory, and also for professionals looking for an accessible introduction to the topic. 

Unlock the secrets of the human mind and transform your marketing strategy! Cognitive Marketing: How to Influence Consumer Perception and Behavior dives deep into the psychology behind why people buy, providing you with the tools to shape perceptions, trigger emotions, and drive decisions. Learn how to use cognitive biases, emotional branding, and personalized experiences to build lasting connections with your audience. Packed with actionable insights, cutting-edge strategies, and ethical considerations, this book is your roadmap to creating marketing that truly resonates—and converts. ...

Unlock the hidden mechanisms that shape your choices, desires, and perceptions. Influence by Design: How Advertising Shapes Consumer Behavior and Thought takes you inside the unseen architecture of persuasion that defines modern consumer culture. This book reveals how advertising manipulates psychology, identity, and society—not through overt force, but through subtle techniques that feel natural, effortless, and even empowering. Drawing from theories in psychology, sociology, linguistics, and cultural studies, this work explores how attention is captured, how emotions are triggered, and ...

Persuasive Techniques: The 21 Laws of Persuasion Master the psychology that drives every buying decision, negotiation, and human interaction. Whether you're closing deals, marketing products, or simply wanting to communicate more effectively, understanding The 21 Laws of Persuasion gives you an unfair advantage in business and life. What You'll Discover: ✅ The 21 Laws of Persuasion with real-world applications you can use today ✅ Nearly 60 proven psychological theories, including The Halo Effect, Social Proof, and Cognitive Dissonance ✅ How subliminal persuasion and mind control ...

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.

Discover the hidden forces that drive consumer behavior and learn how to harness them to elevate your marketing strategy. Unlock the Secrets of the Consumer Mind: Understand how memory, emotion, and repetition influence purchasing decisions. Explore real-world case studies from leading brands like Nike, Coca-Cola, and Dove. Learn how to create marketing campaigns that resonate on a subconscious level. Why This Book Is Essential for Marketers: Written by a seasoned marketing professional with experience leading campaigns for top beverage companies, this book provides actionable insights ...

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

#1 Wall Street Journal Bestseller Instant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and...

This classic work by psychologist and social philosopher Eric Fromm builds upon his previous popular book To Have or to Be? The Art of Being teaches us to avoid the tantalizing illusions of our consumer-driven world by learning to function as a whole person from a state of inner completeness or being. The transition from an identity of having to being creates a state of enlightened psychological and spiritual happiness.

Master ethical influence and applied psychology to decode workplace dynamics and accelerate your career growth. Perfect for your daily commute, this empowering audio experience translates cognitive science into actionable strategies for your next big pitch. Stop relying on guesswork and master...

NEW 2025 EDITION — Updated with Post-Pandemic Funding Insights and EIN-Only Credit Strategies for Entrepreneurs Are you ready to build real business credit without using your Social Security Number? In this powerful guide, business strategist Gerald Lacey, MBA, MSSCM reveals a proven step-by-step system to help entrepreneurs and gig workers secure 5–10 business tradelines in 30 days — all under their EIN. Inside you’ll discover how to: Build your business credit profile with Dun & Bradstreet, Experian, and Equifax Business Open vendor accounts that report — even with a new ...

From the designer handbag that defined a generation to the quiet luxury rebellion reshaping consumption today—the untold story of how we fell in love with luxury, and why we're falling out of love again. Conspicuous takes listeners inside luxury's most dramatic transformation in modern history. Through intimate consumer stories and unprecedented industry access, this book reveals how brands like Louis Vuitton, Chanel, and Hermès evolved from exclusive ateliers into global empires—and what happened when their dreams of democratization collided with luxury's fundamental need for exclusivity.

Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.

Every purchase is a spiritual decision. What you buy, desire, and pursue quietly reveals which kingdom you serve. In Biblical Consumer Behavior Made Clear, Antony Hylton brings together biblical theology, Hebrew–Greek insights, and modern consumer psychology to show that consumer behavior is never neutral. Drawing on Scripture and contemporary marketing theory, this book reveals how desire, identity, and money shape everyday life—and how they can be redeemed. Rather than adding Bible verses onto secular economics, this book reconstructs consumer behavior from biblical foundations, ...