Behavioral Science

Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO Michael Aaron Flicker take a look at the behavioural science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks. What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it’s worth? The answers are here. And it’s not just theory. Hacking the Human Mind is a practical guide, filled with techniques for you to try today.

Written by experts and authorities in the field and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for the USMLE, or if you're simply interested in behavioral sciences. The audio is focused and high-yield, covering the most important topics you might expect to learn in a typical medical school behavioral sciences course. Included are both capsule and detailed explanations of critical issues and topics you must know to master behavioral sciences.

The ultimate guide to changing human behavior. Do you want to increase your EQ and learn how to shape the behavior of those around you? One of the most important keys to leading a healthy, happy, and successful life is to develop your emotional intelligence. The more you understand about why people act the way they do and how to control your own thoughts and emotions, the easier it is to get what you want out of life. For the first time, you can now get three of the best books on the psychology of human behavior in one collection.

How Netflix, Tesla, and Amazon Use Psychology to Close 40% More Sales While you're using outdated sales tactics, companies like Netflix, Tesla, and Amazon leverage cutting-edge psychology to dominate their markets. The difference isn't better products - it's understanding how customers truly think and make purchasing decisions. You'll Get: ✅ 50+ real case studies from Netflix, Tesla, Amazon & top brands ✅ Neuroscience-backed strategies that bypass logical resistance ✅ Digital psychology rules for online/social selling ✅ Step-by-step implementation plans you can use immediately ✅ ...

The Science of Attraction (2nd Edition) is an in-depth look at human attraction and what draws people together. It dives into peer-reviewed research, combined with the insightful and straightforward observations of a renowned dating coach - Patrick King is an internationally best-selling author and acclaimed speaker and coach. Together, this book is the ultimate guide to inform, diagnose, and recommend highly actionable steps to take your dating life to the next level. No tricks, no manipulation; only getting inside the human psyche.

The psychology classic - a detailed study of scientific theories of human nature and the possible ways in which human behavior can be predicted and controlled - from one of the most influential behaviorists of the 20th century and the author of Walden Two.

Discover the tools you need to regain emotional control and build meaningful connections with those around you Hate it when your emotions are running the show, and you have no control over it? It's time to harness the power of emotional intelligence and become the man you're meant to be with Emotional Intelligence Toolkit For Men. This is your game plan for a more fulfilling and balanced life, where you feel calm and collected, even when things get tough. See yourself handling conflicts like a boss, building rock-solid bonds with the people you care about, and achieving your goals with ...

Classrooms are like small organizations, and just as in any successful organization, effective leadership is key. Many teachers enter the classroom with limited training in classroom management and virtually none in leadership—a missed opportunity. While teachers hold positions of authority, true leadership goes beyond that. Building classroom leaders across a school creates a model of shared leadership, where both teachers and students see leadership in action. Empowered teachers model leadership behaviors for their students, fostering a collaborative environment where everyone ...

Unlock the secrets behind criminal behavior with Inside the Criminal Mind, a comprehensive exploration into the world of forensic psychology and criminal profiling. This captivating eBook takes you on a journey through the intricate dynamics of the criminal mind, delving deep into the psychological underpinnings and profiling methods used to unravel some of the most perplexing criminal cases. Begin with an introduction to forensic psychology and criminal profiling, where you'll discover the evolution of these fascinating fields and learn through key figures and case studies that have shaped...

How to maximize calm, joy, and fulfilment - Keep reading to learn the secret to a meaningful life Do you struggle to accept the uncertainty of your future? Are negative emotions hard for you to handle? Do you want to learn how to let go of things you can’t control and embrace the beauty in what you have? If you said YES to any of these questions, then it’s time to start walking the stoic path. Stoicism is an ideology that has been praised by many — and for good reason. Stoicism means embracing positivity, strengthening self-control, boosting happiness, and rewiring your mind to be ...

Uncover the Science of Leadership in "Positional Authority Ain’t Leadership" In a sea of leadership theories and styles, "Positional Authority Ain’t Leadership" stands out as a beacon, guiding readers to understand that the essence of true leadership lies in the principles of behavioral analysis. This book offers more than just theories; it provides a scientific approach to leadership, making it a unique and essential read. About the Book: "Positional Authority Ain’t Leadership" delves deep into leadership as an art grounded in science. It breaks down the 'four hats of leadership' - ...

What if you could flip a switch and instantly stop hating what you hate❓ What if the fear, doubt, or pain you’ve carried for years could collapse in just minutes—using your brain’s own language❓ And what if you could master that switch and rewire your subconscious anytime, anywhere - with tools used by top therapists, athletes, and change-makers❓ This isn’t a fantasy. It’s neuroscience meets practical transformation. And in this book, you’ll learn exactly how to do it in just 10 minutes. Introducing a results-based transformation system rooted in NLP (Neuro-Linguistic ...

If You Want to Reduce stress, and Increase Joy with The Buddhist philosophy, Then Keep Reading… What is the essence of Buddha’s teachings? What is the difference between awakening and enlightenment? How do I maximize good karma? How can I deal with fear, worry, and depression? How can I make meditation work for me? These are just some of the burning questions that most people often ask when it comes to Buddhism. In a nutshell, Buddhism is all about living a more peaceful, mindful, and satisfying life. However, despite its popularity, Buddhism is still misunderstood by the public. In ...

Emotion Informs, but Behavior Transforms. Emotional intelligence was groundbreaking in its time, offering valuable tools for self-awareness and managing emotions. However, while EI is crucial, it often doesn’t address the root causes of performance challenges. People may take action based on emotional awareness, but they frequently don’t achieve the intended results because they don't truly understand the deeper factors driving behavior and performance. This gap can lead to frustration, as even well-intentioned actions fall short of producing lasting change. Adaptive Intelligence builds...

In How to Have a Good Day, economist and former McKinsey partner Caroline Webb shows listeners how to use recent findings from behavioral economics, psychology, and neuroscience to transform their approaches to everyday working life. Advances in these behavioral sciences are giving us ever better understanding of how our brains work, why we make the choices we do, and what it takes for us to be at our best.

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

For many, cognitive behavioral therapy (CBT) has proved to be a tipping point, a treatment through which they are finally able to make significant changes and break free of anxiety and depression. Cognitive Behavioral Therapy in 7 Weeks is an interactive audio workbook that outlines a simple, practical plan that occurs over the course of seven weeks, and offers real, tangible relief from anxiety and depression. This is a cumulative workbook that creates a lasting CBT tool kit that will prepare you to handle future challenges as they come

In the 21st century, humanity is reaching new heights of scientific understanding - and at the same time appears to be losing its mind. How can a species that developed vaccines for COVID-19 in less than a year produce so much fake news, medical quackery, and conspiracy theorizing? Pinker rejects the cynical cliché that humans are an irrational species - cavemen out of time saddled with biases, fallacies, and illusions.

Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture" - a concept the authors invented - to help us make better decisions for ourselves, our families, and our society.

Cognitive behavioral therapy is a proven form of psychotherapy that is often the first-line of treatment recommended for managing depression, anxiety, worry, and other common issues. Cognitive Behavioral Therapy Made Simple delivers a simplified approach to learning the most essential parts of cognitive behavioral therapy and applying them to your life.